Description of Getresponse Getresponse Pl
Getresponse is primarily an email Advertising app Which Allows you to: Getresponse Pl
Import and host a mailing list and also catch data on it
generate newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does it provide all of the key stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer both of these channels – if telephone service is a deal-breaker for you you might wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I have not had to use it very frequently (a good thing) but when I have I’ve discovered it for a small mixed bag (less of a fantastic thing). A number of those live chat service I’ve received was excellent, and I have not needed to wait too much time to talk to an agent; the email service .
Some of the comments I have from our readers will suggest that there do need to be improvements made concerning the caliber of service Getresponse offer. Much like a lot of these types of companies, I expect it often boils down to that you get daily. Getresponse Pl
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify people who didn’t engage with an e-newsletter that you sent and put them in a segment of subscribers which you may then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it on your emails, and period your future mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user info – you can click one of your readers and see in which they signed from, where they are found and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting tool is decidedly one of most fully featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and of course there is nothing to stop you simply designing your HTML email template and importing the code for it.
Additionally, there are a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty simple to find a good starting point to get a template and then edit it before you’re happy with the design.
If you are really unhappy with the templates provided by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options are not very extensive (just 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements which could be created in this area. Getresponse Pl
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you — you can put them up so that instantly after somebody signs up to a mailing list, they get a welcome message in the business; a week after they can receive a discount deal for a number of your goods or services; three months later they could obtain an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes connected tastes
finished trades / targets
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and allows you to create a user travel which may be customised to the nth degree.
For a quick overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available to the more expensive plans – the’Guru’ program and up. Getresponse Pl
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads if, instead of simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something quite useful in this respect that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create one landing page, that can simply be displayed 1,000 times a month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (where the system indicates a sample of your customers different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they are unquestionably a helpful feature – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 per month, however quite frustratingly, even though the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I guess is what Getresponse would like one to do!) .
Getresponse was before its rivals for quite a while with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button to get a quick snapshot of your email resembles on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone preview around, so you may preview what your email looks like when the screen is employed in either portrait or landscape style. Getresponse Pl
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is the need to export data to CSV and back to your email marketing tool in order to do mailouts (or the necessity to export data from the email marketing tool in your CRM to add leads to it).
So when I watched Getresponse recently introducing a brand new CRM feature into their plans I was intrigued – that could potentially do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your site they completed a form ;
you could then send them a automated email tailored to that pipeline stage a few days later;
and dependent on the action they took in regards to this email (clicking on a certain link ) you can automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news on the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a list of this communication from the contact’s history. There is currently no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, if you click a contact in a deal pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you have delivered to your leads are not displayed. To see this, you have to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so does not display their history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and enter the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it could do on the automation aspect is remarkable. I am optimistic that this feature becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very competitive also compared to established webinar solutions. By way of example, among the primary webinar services, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can also purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key rivals, particularly when you consider that you can connect it in with a built-in CRM tool (more on that in a minute ). Getresponse Pl
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always a very important point to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers jointly, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to have to choose the company’s term for this, but supposing it’s accurate, it is a good speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of every message in your email analytics – this is something that I have not encountered on rival goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on one thing concerning deliverability nevertheless: to guarantee a high deliverability rate, it is advisable to use a system called DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I have not encountered any deliverability difficulties using the less costly plans, competing products don’t make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you use use one opt-in process, the person registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion speed and therefore the amount of readers on your record. A double opt-in process is best for verifying that the folks subscribing to a list are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. are calculated according to a list comprising just real email addresses).
Now, the fantastic news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds quite good — but to be honest, I think there’s a lot of room for improvement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on specific devices or pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I connect my Getresponse to some growth-hacking tool called Sumo (this allows me to switch pop-ups off for cellular users, as well as display forms precisely as I’d love to and on the pages I want). Getresponse Pl
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain performance a bit tricky at times).
One place I feel that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of content and transfer them around an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of material, or placement of it at the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does result in a useful instrument – it’s only that the execution of it might be somewhat better.
Also, as described above, the CRM instrument could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it restricts the amount of subscribers you can send to to 1000. It would be good if this could be raised a little, as it would help prospective users try out the tool in more’real world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional kinds of strategy to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing depending on requirements (if you’re considering the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Getresponse Pl
Distinctions of Each Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
Landing pages – you can only avail of landing pages which enable split testing and boundless views if you are on a’Pro’ program or greater
Webinars – that performance is not accessible at all around the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly in case you have a fairly high number of email addresses onto your database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 records which you want to send an unlimited number of emails each month to, then you’ll find that hosting it using Getresponse costs $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your own database but on how many emails you send a month also. If you are delighted to set a limit on the amount of mails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service that I can think of that comes in significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less operational offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — especially Mailchimp – provide free accounts for users that have a few records (but these do not supply the full range of features that you get on a paid program ).
As stated before, if you’re prepared to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? Getresponse Pl
Getresponse represents one of the more cost-effective tactics to host and speak with an email .
It is also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that delivers this’all around’ proposition, and it’s what continues to persuade us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture types also, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the support offering.
All in all though I rate Getresponse very tremendously – you get substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, significantly so) whilst offering as much, or even more performance as them.
The discounts you get when paying for a couple of years of support are extremely generous – you will be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its own reporting and thorough split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its website and supplying deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It comes with a useful landing page founder – but bear in mind you have to be on a more expensive strategy to get the fully operational version of the.
You are able to test out all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and where they are displayed on your website.
CRM functionality needs to be improved considerably before it can be considered a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those provided by competing goods.
The pricing arrangement is a little perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial restricts the number of subscribers you can send messages to to 1000.
The landing page addition does not let you execute A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Getresponse Pl