Description of Getresponse Getresponse Personalization
Getresponse is primarily an email marketing program Which Allows you to: Getresponse Personalization
Import and host a mailing list and catch data onto it
create newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
Besides email marketing, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all the key stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer both of these channels – if phone service is a deal-breaker for you then you may wish to consider Aweber, which still supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have never needed to use it very frequently (a good thing) but when I have I have discovered it for a bit of a mixed bag (less of a good thing). Some of those live chat support I have received was outstanding, and I haven’t needed to wait too long to talk to an agent; the email service less so.
Some of the feedback I have from our readers does suggest that there do need to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these types of companies, I anticipate it often boils down to who you get daily. Getresponse Personalization
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of track – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter that you shipped and put them in a segment of readers which you can then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action in your mails, and period your prospective mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, you can discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you can click one of your readers and see in which they signed up from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales tracking) however Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied from the box seem a bit dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls provided; and of course there’s nothing to stop you designing your HTML email template and minding the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, therefore it’s generally pretty simple to find a good starting point for a template and then edit it until you are delighted with the design.
If you’re really not pleased with the templates provided by Getresponse, there is also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options are not very extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements which could be created in this area. Getresponse Personalization
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you personally — you can set them up so that immediately after someone signals up to a mailing list, they get a welcome message from your business; a week later they could receive a discount deal for a number of your products or services; three months later they could obtain an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the illustration above, and also action-based messages may be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact tastes
completed trades / goals
changes in user information
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a specific link etc..
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual travel that may be customised to the nth level.
For a fast overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available to the more expensive plans – the’Guru’ program and upward. Getresponse Personalization
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse provides something very useful in this regard that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, which can only be displayed 1,000 times a month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse program (where the machine indicates a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they are certainly a useful feature – then it’s definitely worth considering among the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on for an extra $15 per month, however very frustratingly, although the add-on allows you to show an unlimited number of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is what Getresponse would like one to do!) .
Getresponse was before its competitors for quite some time using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’flip’ the smartphone trailer around, so that you may preview what your own email looks like when the display is used in either portrait or landscape style. Getresponse Personalization
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is that the necessity to export information to CSV and straight back to your email marketing tool in order to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to add leads to it).
So when I watched Getresponse recently introducing a new CRM attribute in their plans I was intrigued – this could potentially do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to perform rather basic jobs: you can create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your website they finished a form ;
you can then send a automated email tailored to that pipeline period a couple of days afterwards;
and based on the action they took with regard to that email (clicking on a particular link etc) you could automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and that I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a record of this communication from the contact’s history. There’s currently no way of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, if you click on a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads aren’t displayed. To see this, you need to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a deal right to a pipeline and then enter the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it can do on the automation side is impressive. I’m optimistic that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the idea of having your email database along with your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very aggressive also compared to based webinar solutions. For example, among the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can also purchase webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, especially when you consider that you can connect it in with a built in CRM tool (more on that in a moment). Getresponse Personalization
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously an important point to look at when choosing an email marketing tool.
Not all email advertising providers are that forthright in their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we are often asked about the quality of the deliverability speed. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For our clients jointly, however, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to have to take the company’s term for this, but supposing it’s accurate, it’s a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something I have not encountered on rival goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on something relating to deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I have not encountered any deliverability problems using the cheaper plans, competing goods do not force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you utilize a single opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion speed and so the amount of subscribers on your record. A double opt-in procedure is best for verifying the folks subscribing to your record are using real email addresses and contributes to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list containing just real email addresses).
The fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds quite fine — but to be honest, I think there is a great deal of room for improvement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controls are provided by Getresponse to switch forms off or on on specific devices or individual pages of your website. In the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I connect my Getresponse to a growth-hacking tool named Sumo (that allows me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the webpages I need ). Getresponse Personalization
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain performance a bit tricky at times).
1 area I think that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of articles and move them around an e-newsletter, in practice it’s quite clunky to use and may lead to accidental deletion of material, or placement of it at the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does result in a helpful tool – it’s only that the implementation of it might be somewhat better.
Additionally, as described above, the CRM tool might be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse supplies is fully operational and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of subscribers it is possible to send to to 1000. It would be useful if this could be increased a bit, as it might help potential users try the tool out in more’real-world’ situations.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of strategy to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that begins at $1199, using accurate pricing based on prerequisites (if you are considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Getresponse Personalization
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of landing pages which allow split testing and boundless views if you are on a’Guru’ plan or higher
Webinars – this performance isn’t available at all around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you have a reasonably large number of email addresses on your own database.
For instance, in case you’ve got a mailing list containing between 9,000 and 10,000 records which you wish to send an infinite number of mails per month to, you might discover that hosting it with Getresponse prices $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your own database but on how many emails you send a month too. If you are delighted to limit the number of mails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service I could think of that comes in considerably more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your list, it may occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — especially Mailchimp – provide free accounts for users with a small number of documents (but these don’t supply the entire assortment of features that you get on a paid program ).
As stated before, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Getresponse Personalization
Getresponse represents one of the more cost-effective tactics to host and speak with an email database.
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any competing product that offers this’all around’ proposal, and it’s what continues to persuade us to use it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements can be made to the data capture forms also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the support offering.
Overall though I speed Getresponse very highly – you receive considerable bang for your buck with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain situations, substantially so) whilst offering as much, if not more performance as them.
The reductions you get when paying upfront for a couple of decades of support are extremely generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its site and supplying deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a helpful landing page founder – but keep in mind you need to be on a more expensive plan to get the fully functional version of this.
You are able to try all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can not control when and where they’re displayed on your website.
CRM performance has to be improved considerably before it could be thought of as a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a little perplexing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages to to 1000.
The landing page addition does not let you perform A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Getresponse Personalization