Description of Getresponse Getresponse Partner Program
Getresponse is primarily an email marketing program that allows you to: Getresponse Partner Program
Import and host a mailing list and catch data onto it
create newsletters that could be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the key features to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email service and various online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer both of these stations – if phone support is a deal-breaker for you then you may wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I’ve not had to use it quite frequently (a good thing) but when I’ve I’ve discovered it to be a bit of a mixed bag (less of a good thing). A number of those live chat service I have received was outstanding, and I have not had to wait too long to talk to an agent; the email support less so.
Some of the feedback I’ve got from our readers does suggest that there do have to be improvements made concerning the quality of support Getresponse offer. As with a lot of these kinds of companies, I anticipate it often boils down to who you get daily. Getresponse Partner Program
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who did not participate with an e-newsletter that you shipped and set them in a segment of readers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your emails, and time your future mailouts based on this information
’email ROI’: by adding some monitoring code into your post-sales page on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user info – you can click one of your subscribers and see where they signed from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales tracking) but Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided out of the box look somewhat dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls supplied; and of course there is nothing to prevent you designing your HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it’s generally pretty simple to locate a good beginning point to get a template and then edit it before you’re happy with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t so extensive (only 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely some improvements that could be made in this area. Getresponse Partner Program
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can set them up so that instantly after someone signs up to a mailing list, they receive a welcome message in the company; a week later they could get a discount deal for a number of your products or services; three months after they could receive an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the example above, and action-based messages may be triggered by user actions or advice, for example:
subscriptions to particular lists
changes connected preferences
completed transactions / targets
changes in consumer information
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This kind of functionality goes way beyond what has traditionally been available from autoresponders, and lets you make an individual travel which may be customised to the nth level.
To get a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the pricier plans – the’Pro’ program and upward. Getresponse Partner Program
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads in the event, rather than simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse offers something quite useful in this regard that most of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, that could only be displayed 1,000 times a month.
Additionally, and above all, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system indicates a sample of your customers different versions of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they are unquestionably a useful feature – then it’s definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an additional $15 per month, however quite frustratingly, even though the add-on permits you to display an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I suppose is exactly what Getresponse would like one to do!) .
Getresponse was ahead of its competitors for quite some time using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than most similar products when it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone preview around, so you can preview what your own email looks like when the display is used in either portrait or landscape mode. Getresponse Partner Program
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is that the necessity to export information to CSV and back into your email marketing instrument in order to do mailouts (or the necessity to export info from your email marketing tool in your CRM to add prospects to it).
When I watched Getresponse lately introducing a brand new CRM attribute in their plans I had been intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to carry out quite basic tasks: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your website they finished a form ;
you can then send a automated email tailored to that pipeline stage a few days later;
and based on the actions they took in regards to that email (clicking on a certain link etc) you can automatically move them on another stage of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a record of this communication from the contact’s history. There is now no way of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And strangely, if you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you’ve sent to your leads are not displayed. To observe this, you have to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then input the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the stuff it could do on the automation side is impressive. I am optimistic that this attribute gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under precisely the same roof is very appealing.
The pricing is also very aggressive too by comparison to based webinar solutions. By way of instance, one of the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key rivals, especially when you consider you could link it in using a built in CRM tool (more on this in a moment). Getresponse Partner Program
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important point to look at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it in their own site:
At GetResponse we are often asked about the quality of the deliverability rate. Since deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For our clients jointly, nevertheless, we are pleased to say our overall deliverability rate now stands at 99%.
Obviously you’re going to need to choose the company’s word for this, but supposing it’s accurate, it’s a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually gives you the deliverability rate of every message on your email analytics – this is something that I have not encountered on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something relating to deliverability however: to ensure a high deliverability speed, it’s advisable to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I have not encountered any deliverability difficulties utilizing the less costly plans, competing goods don’t force you to invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in procedure, the individual registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one sampling procedure is that it makes it really simple for users to sign up for a mailing list; it also generally increases conversion speed and so the number of readers on your list. A dual opt-in process is best for verifying that the folks subscribing to a list are using real email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. are calculated based on a list containing only real email addresses).
Now, the good news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controls are offered by Getresponse to change forms off or on on specific devices or pages of your website. In the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse into a growth-hacking instrument called Sumo (that allows me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d like to and on the pages I need ). Getresponse Partner Program
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain functionality a bit tricky at times).
One place I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of content and transfer them around an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does result in a helpful instrument – it’s only that the execution of it might be somewhat better.
Also, as described above, the CRM instrument might be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is the fact that it limits the number of readers it is possible to send to to 1000. It would be useful if that could be increased a bit, as it would help potential users try the tool out in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, many additional types of strategy to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists transcend 100,000 email addresses: that begins at $1199, using exact pricing depending on requirements (if you’re interested in the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Getresponse Partner Program
Distinctions of Each Plan
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of landing pages which enable split testing and unlimited views if you’re on a’Guru’ program or greater
Webinars – this performance is not available whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you have a fairly large number of email addresses onto your own database.
By way of instance, in case you’ve got a mailing list containing between 9,000 and 10,000 records that you want to send an unlimited number of mails each month to, then you might find that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your own database but on how many emails you send a month also. If you’re delighted to limit the number of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — notably Mailchimp – offer free accounts for users with a few records (but these don’t offer the full range of features that you get on a paid program ).
As stated before, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about features? Getresponse Partner Program
Getresponse represents among the more cost-effective ways to host and communicate with an email .
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that offers this’all round’ proposal, and it is what continues to convince us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements could be made to the data capture types too, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the service offering.
Overall though I rate Getresponse very highly – you get substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst offering as much, if not more functionality as them.
The discounts you receive when paying for one or two decades of support are extremely generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its site and supplying deliverability data for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It includes a helpful landing page creator – but keep in mind that you need to be on a more expensive strategy to get the fully operational version of this.
You can try all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided aren’t responsive and you can not control when and in which they are displayed on your site.
CRM functionality has to be improved substantially before it could be thought of as a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a little confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial restricts the amount of readers you can send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Partner Program