Description of Getresponse Getresponse Opinie
Getresponse is primarily an email Advertising app Which Allows you to: Getresponse Opinie
Import and host a mailing list and also capture data onto it
generate newsletters which could be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does this provide all the crucial stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the key features to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer these two stations – if telephone service is a deal-breaker for you you might want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I’ve never needed to use it very frequently (a good thing) but when I have I’ve found it to be a bit of a mixed bag (less of a good thing). A number of the live chat service I have received has been outstanding, and I haven’t had to wait too much time to chat with an agent; the email service less so.
Some of the comments I have from our readers does indicate that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a number of these kinds of businesses, I anticipate it often boils down to who you get daily. Getresponse Opinie
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter that you shipped and put them in a section of readers that you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it in your mails, and period your prospective mailouts according to this information
’email ROI’: by incorporating some monitoring code to your post-sales page on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user info – you can click one of your readers and see where they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting tool is definitely one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided from the box look somewhat dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and of course there is nothing to stop you designing your own HTML email template and importing the code for this.
Furthermore, you will find tons of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty simple to find a good starting point to get a template and edit it before you’re happy with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options are not so extensive (only 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be made in this region. Getresponse Opinie
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can set them up so that instantly after somebody signals up to your mailing list, they receive a welcome message in the business; a week later they can get a discount deal for some of your products or services; 3 weeks later they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, for example:
subscriptions to certain lists
changes in contact tastes
completed trades / targets
changes in user data
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a certain link etc..
This type of performance goes far beyond what’s traditionally been available from autoresponders, and allows you to make an individual travel that can be customised to the nth level.
To get a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available on the pricier programs – the’Guru’ program and upward. Getresponse Opinie
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads in the event, rather than simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this regard that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, which could simply be displayed 1,000 times per month.
Additionally, and above all, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system indicates a sample of your users different versions of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a useful attribute – then it’s definitely worth looking at among the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 per month, but very frustratingly, although the add-on permits you to show an unlimited number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was before its competitors for quite some time with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you just hit a’cellphone preview’ button for an instant snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone trailer around, so that you can preview what your email looks like when the screen is used in either portrait or landscape style. Getresponse Opinie
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is that the necessity to export data to CSV and back to your email marketing instrument as a way to perform mailouts (or the need to export data from your email marketing tool in your CRM to add prospects to it).
So when I watched Getresponse lately introducing a new CRM attribute into their plans I was intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to perform rather basic tasks: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a particular point on a revenue pipeline based on the page of your website they completed a form ;
you could then send them a automated email tailored to that pipeline stage a couple of days afterwards;
and based on the action they took in regards to this email (clicking on a certain link etc) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a list of the communication in the contact’s history. There is now no method of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And strangely, when you click on a contact within a bargain pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have sent to your prospects are not displayed. To observe this, you need to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a deal directly to a pipeline and enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the things it can perform on the automation side is remarkable. I am hopeful that this attribute gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive also by comparison to based webinar solutions. For instance, one of the primary webinar services, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key competitors, particularly when you believe you could link it in with a built-in CRM tool (more on this in a moment). Getresponse Opinie
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously a very important point to look at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it on their website:
At GetResponse we’re often asked about the quality of our deliverability speed. Since deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for every mailing. For our customers collectively, nevertheless, we are proud to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to choose the company’s word for this, but supposing it’s accurate, it’s a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something I haven’t struck on competing products’ metrics. A thumbs up for it.
I really do need to pull Getresponse on something concerning deliverability however: to guarantee a high deliverability speed, it’s advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability problems using the cheaper plans, competing goods don’t make you invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you utilize one opt-in process, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single opt-in process is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the number of subscribers on your record. A dual opt-in procedure is best for verifying that the folks subscribing to your list are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated based on a list containing only email addresses).
Now, the fantastic news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are offered by Getresponse to change forms on or off on particular devices or pages of your site. At the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I link my Getresponse into a growth-hacking tool named Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and on the webpages I want). Getresponse Opinie
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain performance just a bit tricky at times).
1 place I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of articles and transfer them about an e-newsletter, in practice it’s quite clunky to use and can lead to accidental deletion of material, or positioning of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will result in a useful instrument – it’s just that the implementation of it might be somewhat better.
Additionally, as described above, the CRM tool might be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is the fact that it restricts the amount of subscribers it is possible to send to to 1000. It would be useful if this could be raised a little, as it might help potential users try the tool out in more’real-world’ situations.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional types of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing depending on requirements (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Getresponse Opinie
Distinctions of Every Plan
All the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of landing pages which enable split testing and boundless views if you’re on a’Pro’ program or greater
Webinars – that functionality is not accessible whatsoever around the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially if you’ve got a reasonably large number of email addresses on your own database.
For instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 records that you want to send an unlimited number of emails per month to, then you’ll find that hosting it using Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses in your database however on the number of emails you send a month also. If you are delighted to limit the number of mails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your list, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – offer free accounts for users that have a few documents (but these do not supply the entire assortment of features that you get on a paid program ).
As mentioned before, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about attributes? Getresponse Opinie
Getresponse represents among the more cost-effective ways to host and speak using an email .
It’s also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any competing product that delivers this’all round’ proposal, and it is what continues to persuade us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A lot of improvements could be made to the data capture forms also, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the service offering.
Overall though I rate Getresponse very tremendously – you get considerable bang for your dollar with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain situations, substantially so) whilst supplying as much, if not more performance as them.
The discounts you receive when paying upfront for one or two years of service are very generous – you will be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its site and supplying deliverability data for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a useful landing page founder – but keep in mind that you need to be on a more expensive strategy to get the fully functional version of this.
You are able to test out all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can’t control when and where they are displayed on your website.
CRM performance needs to be improved considerably before it can be thought of as a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t let you perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Getresponse Opinie