Description of Getresponse Getresponse Opencart
Getresponse is primarily an email Advertising app that allows you to: Getresponse Opencart
Import and host a mailing list and also capture data on it
generate newsletters which can be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all of the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the key features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer both of these channels – if telephone support is a deal-breaker for you then you might wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I’ve not had to use it quite frequently (a good thing) but once I’ve I’ve discovered it for a bit of a mixed bag (less of a good thing). Some of those live chat support I’ve received was outstanding, and I haven’t needed to wait too much time to chat with an agent; the email support less so.
Some of the feedback I’ve got from our readers will suggest that there do need to be improvements made concerning the quality of service Getresponse offer. As with a lot of these types of businesses, I anticipate it often boils down to that you get daily. Getresponse Opencart
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of track – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot individuals who did not participate with an e-newsletter that you shipped and set them in a segment of readers which you may then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your emails, and period your future mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you could click on one of your readers and see in which they signed up from, where they are found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied from the box seem somewhat dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough with all the controls supplied; and naturally there’s nothing to prevent you simply designing your HTML email template and importing the code for it.
Additionally, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand classes, so it’s generally pretty straightforward to locate a good starting point for a template and edit it before you’re happy with the plan.
If you are really unhappy with the templates provided by Getresponse, there’s also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of the 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements that could be made in this region. Getresponse Opencart
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you — you can set them up so that immediately after someone signs up to a mailing list, they get a welcome message from the business; a week after they can receive a discount deal for a number of your products or services; three months later they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and also action-based messages may be triggered by user actions or information, such as:
subscriptions to certain lists
changes connected tastes
finished trades / goals
changes in consumer data
Recently Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a specific link etc..
This kind of performance goes far beyond what has traditionally been available from autoresponders, and allows you to make a user travel which may be customised to the nth degree.
For a quick overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available on the pricier programs – the’Pro’ plan and up. Getresponse Opencart
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, instead of simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this respect that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create one landing page, that could only be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the system shows a sample of your customers different versions of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they’re unquestionably a helpful attribute – then it is definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an extra $15 per month, but quite frustratingly, although the add-on allows you to show an infinite number of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for one of the more expensive plans (which I suppose is what Getresponse want one to do!) .
Getresponse was before its rivals for quite some time using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than many similar products when it comes to displaying a responsive preview of your e-newsletter – you just hit on a’cellphone preview’ button to get a quick snapshot of your email resembles on a smartphone (see image right).
Not just that but you can’flip’ the smartphone preview around, so you may preview what your email looks like when the display is employed in either portrait or landscape mode. Getresponse Opencart
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the necessity to export information to CSV and back to your email marketing tool in order to do mailouts (or the need to export info from the email marketing tool into your CRM to include prospects to it).
So when I saw Getresponse lately introducing a new CRM attribute into their plans I was intrigued – that could potentially do away with all that info exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it to perform quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific point on a sales pipeline based on the page of your site that they completed a form ;
you could then send a automated email tailored to that pipeline stage a couple of days afterwards;
and dependent on the actions they took with regard to that email (clicking on a certain link etc) you can automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of this communication in the contact’s history. There is now no method of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And oddly, if you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you have delivered to your leads are not displayed. To observe this, you have to go from the CRM section of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and input the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the things it could do on the automation aspect is remarkable. I’m optimistic that this feature gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the idea of getting your email database and your webinar tool under the same roof is extremely attractive.
The pricing is also very aggressive also compared to based webinar solutions. By way of example, among the primary webinar services, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can also buy webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key rivals, particularly when you believe you could link it in using a built-in CRM tool (more about this in a moment). Getresponse Opencart
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important point to look at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for each mailing. For our clients jointly, nevertheless, we’re pleased to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to have to choose the company’s word for this, but supposing it’s true, it is a good rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something that I have not struck on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on something concerning deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems using the less costly plans, competing goods don’t make you invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the person registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it very simple for users to sign up for your mailing list; additionally, it generally increases conversion rate and therefore the amount of readers on your record. A dual opt-in procedure is better for verifying that the folks subscribing to your list are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated according to a list comprising only email addresses).
Now, the fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there’s a great deal of room for advancement with regard to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to change forms on or off on particular devices or individual pages of your site. At the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse into some growth-hacking tool named Sumo (this allows me to change pop-ups off for mobile users, as well as display forms exactly as I’d like to and onto the webpages I want). Getresponse Opencart
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain performance a bit tricky at times).
1 place I think that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and move them about an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of content, or positioning of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a helpful tool – it’s just that the execution of it could be rather better.
Also, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully operational and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is that it restricts the number of subscribers you can send to to 1000. It would be useful if that could be increased a little, as it would help potential users try out the tool in more’real-world’ scenarios.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional kinds of strategy to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists exceed 100,000 email addresses: that starts at $1199, using accurate pricing depending on prerequisites (if you’re interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Getresponse Opencart
Distinctions of Every Plan
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of all landing pages that enable split testing and boundless views if you’re on a’Guru’ program or greater
Webinars – this functionality is not available whatsoever on the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a reasonably large number of email addresses on your own database.
By way of instance, if you have a mailing list containing between 9,000 and 10,000 documents that you wish to send an unlimited number of mails per month to, then you’ll find that hosting it using Getresponse prices $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your own database however on the number of emails you send per month too. If you are happy to limit the amount of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your list, it might sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less functional offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing providers — notably Mailchimp – offer completely free account for users that have a small number of documents (but these don’t supply the entire range of features that you get on a paid plan).
As stated before, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about features? Getresponse Opencart
Getresponse represents among the more cost-effective tactics to host and communicate with an email database.
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any competing product that delivers this’all round’ proposal, and it is what continues to convince us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture types also, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
All in all though I rate Getresponse very highly – you get considerable bang for your buck with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain situations, significantly so) whilst supplying as much, if not more performance as them.
The reductions you get when paying upfront for one or two years of service are extremely generous – you will be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its own website and supplying deliverability data for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It includes a helpful landing page creator – but bear in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You can test out all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied aren’t responsive and you can’t control when and where they are displayed on your site.
CRM functionality has to be improved considerably before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those provided by competing goods.
The pricing structure is a bit perplexing, with users having to pay something of a superior to get the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Getresponse Opencart