Description of Getresponse Getresponse Online Chat
Getresponse is primarily an email marketing app Which Allows you to: Getresponse Online Chat
Import and host a mailing list and also capture data on it
generate newsletters that can be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all of the key stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer these two stations – if telephone service is a deal-breaker for you then you may want to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve not had to use it quite frequently (a fantastic thing) but when I have I’ve found it to be a small mixed bag (less of a fantastic thing). A number of the live chat service I have received has been excellent, and I haven’t needed to wait too much time to talk to a broker; the email service less so.
Some of the comments I have from our readers does suggest that there do need to be improvements made concerning the caliber of support Getresponse offer. As with a number of these kinds of businesses, I expect it often boils down to who you get daily. Getresponse Online Chat
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of course – open speed, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t participate with an e-newsletter you shipped and set them in a section of subscribers which you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action in your mails, and time your future mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you can click on one of your readers and see where they signed up from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied out of the box seem somewhat dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and vision easily enough with all the controls provided; and of course there’s nothing to stop you designing your HTML email template and importing the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, so it is generally pretty straightforward to find a good starting point for a template and edit it until you are delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options are not so extensive (only 11 templates are provided – well short of their 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely some improvements which could be created in this region. Getresponse Online Chat
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you personally — you can put them up so that immediately after someone signals up to your mailing list, they receive a welcome message from your business; a week after they can receive a discount deal for some of your products or services; 3 months later they could obtain an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the example above, and also action-based messages may be triggered by user actions or advice, such as:
contributors to certain lists
changes in contact preferences
finished trades / goals
changes in user information
Recently Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a specific link etc..
This type of functionality goes way beyond what’s traditionally been available from autoresponders, and lets you create an individual journey which can be customised to the nth degree.
For a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available to the more expensive plans – the’Guru’ plan and up. Getresponse Online Chat
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads if, rather than simply directing individuals to a (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse offers something very beneficial in this respect that the majority of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create 1 landing page, that could simply be displayed 1,000 times a month.
Additionally, and above all, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine indicates a sample of your users different versions of your landing page, computes conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they are certainly a helpful feature – then it is definitely worth considering one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on for an additional $15 a month, but very frustratingly, even though the add-on allows you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the pricier programs (which I guess is exactly what Getresponse want you to do!) .
Getresponse was before its competitors for quite some time using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone trailer around, so you can preview what your own email looks like when the display is employed in either portrait or landscape mode. Getresponse Online Chat
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is the necessity to export information to CSV and straight back into your email marketing instrument in order to perform mailouts (or the need to export data from the email marketing tool in your CRM to include leads to it).
So when I watched Getresponse recently introducing a brand new CRM feature in their plans I was intrigued – this could potentially eliminate all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it in order to perform rather basic jobs: you can create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your website that they completed a form ;
you could then send a automated email tailored to that pipeline period a few days afterwards;
and based on the actions they took with regard to this email (clicking on a certain link etc) you could automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It is very clever stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a record of the communication in the contact’s history. There’s now no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, when you click a contact within a bargain pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you’ve sent to your leads aren’t displayed. To see this, you need to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing this does not display their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and then input the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the things it can perform on the automation side is remarkable. I am optimistic that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of getting your email database and your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very aggressive too compared to established webinar solutions. For instance, among the leading webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You might also purchase webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key rivals, especially once you consider that you can connect it in using a built in CRM tool (more about this in a moment). Getresponse Online Chat
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important point to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we’re often asked about the quality of our deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers jointly, however, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to choose the company’s word for this, but assuming it’s accurate, it’s a good rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of each message on your email analytics – this is something that I have not struck on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability speed, it is advisable to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I’ve not encountered any deliverability problems using the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you utilize one opt-in procedure, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one sampling procedure is that it makes it very easy for users to sign up for your mailing list; it also generally increases conversion speed and so the amount of subscribers on your list. A dual opt-in procedure is best for verifying the people subscribing to your record are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. are calculated based on a list comprising only real email addresses).
Now, the fantastic news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds quite good — but to tell the truth, I think there is a great deal of room for improvement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are provided by Getresponse to switch forms on or off on particular devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I connect my Getresponse into some growth-hacking instrument named Sumo (this enables me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d like to and on the pages I need ). Getresponse Online Chat
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain performance a bit tricky at times).
One area I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of articles and move them about an e-newsletter, in practice it is fairly user friendly to use and may lead to accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does result in a helpful instrument – it’s just that the execution of it could be somewhat better.
Additionally, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product I don’t use” scenario.
The only down side to the free trial is that it limits the amount of subscribers you can send to to 1000. It would be good if this could be raised a little, as it would help prospective users try out the tool in more’real world’ situations.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional types of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists transcend 100,000 email addresses: this begins at $1199, using accurate pricing depending on prerequisites (if you’re considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than most competing platforms. Getresponse Online Chat
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
Landing pages – you can only avail of landing pages that allow split testing and boundless views if you’re on a’Pro’ plan or greater
Webinars – this functionality isn’t accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a fairly large number of email addresses on your own database.
By way of instance, if you’ve got a mailing list comprising between 9,000 and 10,000 documents which you want to send an infinite number of emails each month to, you’ll discover that hosting it using Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your own database but on the number of emails you send a month too. If you’re happy to limit the amount of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The only well-known service that I can think of that comes in considerably cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less operational offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — especially Mailchimp – provide completely free account for users with a few documents (but these don’t offer the entire range of features that you get on a paid plan).
As stated earlier, if you are prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? Getresponse Online Chat
Getresponse represents one of the more cost-effective tactics to host and speak with an email database.
It is also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any competing product that delivers this’all around’ proposal, and it is what continues to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements could be made to the data capture forms also, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the service offering.
Overall though I speed Getresponse very tremendously – you get substantial bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some cases, significantly so) whilst offering as much, or even more performance as them.
The discounts you receive when paying upfront for a couple of years of support are extremely generous – you will be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own site and supplying deliverability data for individual e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You are able to test out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can’t control when and in which they are displayed on your website.
CRM functionality needs to be improved considerably before it could be considered a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing products.
The pricing structure is a bit confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Getresponse Online Chat