Description of Getresponse Getresponse Move From One List To Another
Getresponse is primarily an email Advertising app Which Allows you to: Getresponse Move From One List To Another
Import and host a mailing list and also capture data on it
generate newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does it provide all the key stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the crucial features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email service and assorted online tutorials / tools.
Sadly, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you these two stations – if telephone support is a deal-breaker for you you may want to contemplate Aweber, which still provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have not had to use it very often (a good thing) but when I’ve I have discovered it for a small mixed bag (less of a good thing). Some of those live chat support I’ve received was excellent, and I haven’t needed to wait too long to chat with a broker; the email support less so.
Some of the comments I’ve got from our readers does suggest that there do need to be improvements made in terms of the caliber of support Getresponse offer. Much like a lot of these types of companies, I expect it often boils down to that you get on the day. Getresponse Move From One List To Another
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t participate with an e-newsletter that you shipped and set them in a section of readers that you can then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action in your emails, and time your prospective mailouts based on this info
’email ROI’: by adding some tracking code to your post-sales page on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user information – you could click on one of your readers and see in which they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is decidedly one of most fully featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box look a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, designs and imagery easily enough with all the controls provided; and naturally there’s nothing to prevent you simply designing your own HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, so it is generally pretty straightforward to locate a good starting point for a template and edit it before you’re happy with the plan.
If you’re really not pleased with the templates offered by Getresponse, there is also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements which could be created in this area. Getresponse Move From One List To Another
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you — you can set them up so that immediately after someone signs up to a mailing list, they get a welcome message from the business; a week after they could get a discount deal for some of your goods or services; three months later they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes in contact preferences
finished trades / targets
changes in user data
Recently Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a specific link etc..
This type of performance goes way beyond what has traditionally been on offer from autoresponders, and lets you create an individual journey which may be customised to the nth level.
To get a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available to the pricier plans – the’Pro’ program and up. Getresponse Move From One List To Another
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads if, instead of simply directing individuals to a (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse provides something very beneficial in this respect that most of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine indicates a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are certainly a helpful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on for an additional $15 per month, however very frustratingly, even though the add-on permits you to display an infinite number of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the more expensive plans (which I suppose is what Getresponse want you to do) .
Getresponse was before its competitors for quite some time using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit a’cellphone preview’ button to get a quick snapshot of what your email resembles on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the display is used in either portrait or landscape mode. Getresponse Move From One List To Another
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is the need to export data to CSV and back into your email marketing tool as a way to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to add leads to it).
So when I watched Getresponse recently introducing a brand new CRM attribute in their plans I had been intrigued – that could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it to carry out quite basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a specific stage on a sales pipeline based on the page of your website that they finished a form ;
you could then send them a automated email tailored to that pipeline period a few days afterwards;
and based on the actions they took with regard to this email (clicking on a particular link ) you could automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and that I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all good news about the CRM front there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a list of the communication from the contact’s history. There’s currently no method of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And oddly, if you click on a contact within a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your prospects aren’t displayed. To see this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a bargain right to a pipeline and then input the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the things it could perform on the automation side is remarkable. I’m hopeful that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the idea of having your email database along with your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive also by comparison to based webinar solutions. For example, one of the leading webinar providers, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might also purchase webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key rivals, particularly when you consider that you can connect it in with a built in CRM tool (more about that in a moment). Getresponse Move From One List To Another
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously an important point to look at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For our clients collectively, however, we’re pleased to say our general deliverability rate now stands at 99%.
Clearly you’re going to need to choose the company’s term for this, but supposing it is true, it’s a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse really provides you the deliverability rate of each message in your email analytics – this is something I have not encountered on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability speed, it’s a good idea to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties using the cheaper plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you use use a single opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it really simple for users to subscribe to a mailing list; additionally, it generally increases conversion speed and therefore the number of subscribers on your record. A dual opt-in procedure is better for verifying that the people subscribing to a list are using actual email addresses and leads to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list comprising just real email addresses).
The good news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds quite fine — but to be honest, I think there’s a great deal of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are offered by Getresponse to switch forms off or on on particular devices or pages of your site. In the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse into a growth-hacking instrument called Sumo (that allows me to change pop-ups off for cellular users, in addition to display forms exactly as I’d love to and onto the pages I need ). Getresponse Move From One List To Another
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain functionality just a little bit tricky at times).
One place I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of articles and transfer them about an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of material, or positioning of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a helpful instrument – it is only that the implementation of it might be rather better.
Additionally, as described above, the CRM tool could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers it is possible to send to 1000. It would be useful if that could be increased a little, as it would help potential users try the tool out in more’real-world’ scenarios.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists exceed 100,000 email addresses: that starts at $1199, with accurate pricing based on prerequisites (if you’re considering the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than most competing platforms. Getresponse Move From One List To Another
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of all landing pages which enable split testing and unlimited views if you’re on a’Pro’ plan or higher
Webinars – this functionality is not accessible whatsoever around the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially in case you have a fairly large number of email addresses on your database.
By way of instance, if you have a mailing list containing between 9,000 and 10,000 records which you want to send an unlimited number of emails per month to, then you might find that hosting it using Getresponse prices $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your database but on the number of emails you send a month too. If you are happy to limit the number of mails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service I can think of that comes in significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if less operational offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – provide free accounts for users with a few records (but these don’t offer the entire assortment of features that you get on a paid program ).
As mentioned before, if you are prepared to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Getresponse Move From One List To Another
Getresponse represents one of the more cost-effective tactics to host and speak with an email .
It’s also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any rival product that delivers this’all around’ proposition, and it is what continues to persuade us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements could be made into the data capture forms too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the support offering.
All in all though I speed Getresponse very tremendously – you get considerable bang for your dollar with this product.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some cases, substantially so) whilst offering just as much, if not more performance as them.
The discounts you get when paying for one or two decades of service are extremely generous – you’ll be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its website and providing deliverability statistics for person e-newsletters you send.
It provides a very flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page founder – but keep in mind you need to be on a more expensive strategy to get the fully functional version of this.
You are able to test out all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can not control when and in which they are displayed on your website.
CRM performance needs to be improved considerably before it could be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing arrangement is a little perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page addition does not let you perform A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Getresponse Move From One List To Another