Description of Getresponse Getresponse Mobile App
Getresponse is primarily an email Advertising app Which Allows you to: Getresponse Mobile App
Import and host a mailing list and also catch data on it
create newsletters that can be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s getting more of an’all-in-one’ marketing solution.
Besides email marketing, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does this provide all the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down to the crucial qualities to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email service and assorted online tutorials / tools.
Sadly, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer you both of these channels – if telephone service is a deal-breaker for you then you may wish to consider Aweber, which still provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have not had to use it very frequently (a fantastic thing) but when I’ve I’ve discovered it for a small mixed bag (less of a fantastic thing). A number of those live chat service I have received has been outstanding, and I have not needed to wait too much time to talk to a broker; the email support .
Some of the comments I have from our readers will suggest that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these kinds of businesses, I expect it often boils down to that you get on the day. Getresponse Mobile App
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of track – open rate, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter you sent and set them in a section of subscribers which you can then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action on your mails, and period your future mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user information – you could click one of your subscribers and see where they signed from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting application is decidedly one of most featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided from the box look somewhat dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough using the controls supplied; and of course there’s nothing to stop you designing your own HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they are presented in easy-to-understand categories, therefore it’s generally pretty simple to locate a good starting point for a template and edit it before you are delighted with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements which could be made in this area. Getresponse Mobile App
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can put them up so that instantly after somebody signs up to a mailing list, they receive a welcome message from the business; a week after they could receive a discount deal for a number of your goods or services; three weeks after they could obtain an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the example above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to certain lists
changes in contact tastes
completed transactions / goals
changes in consumer data
Recently Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This type of performance goes far beyond what has traditionally been available from autoresponders, and lets you create an individual travel that may be customised to the nth degree.
For a quick overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the pricier plans – the’Pro’ program and up. Getresponse Mobile App
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, rather than simply directing people to a (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something very beneficial in this respect that most of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, which could only be displayed 1,000 times per month.
Also, and very importantly, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse program (whereby the machine indicates a sample of your users different variations of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are certainly a helpful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an extra $15 per month, however quite frustratingly, even though the add-on permits you to display an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is exactly what Getresponse want one to do!) .
Getresponse was before its rivals for quite some time using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive record of your e-newsletter – you just hit on a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’flip’ the smartphone preview around, so that you may preview what your own email looks like when the screen is used in either portrait or landscape style. Getresponse Mobile App
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the need to export data to CSV and back into your email marketing instrument in order to do mailouts (or the need to export info from your email marketing tool into your CRM to add leads to it).
So when I watched Getresponse lately introducing a new CRM feature into their plans I had been intrigued – this could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to carry out rather basic tasks: you can create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this operation would be as follows:
It is possible to add a contact to a specific point on a sales pipeline based on the page of your website that they finished a form ;
you could then send a automated email tailored to that pipeline period a few days afterwards;
and based on the actions they took in regards to this email (clicking on a particular link ) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a record of the communication in the contact’s history. There is now no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, if you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects are not displayed. To see this, you have to go out of the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and then enter the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the stuff it could perform on the automation side is impressive. I am optimistic that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the idea of getting your email database and your webinar tool under the exact same roof is extremely appealing.
The pricing is also very competitive also compared to based webinar solutions. For example, among the leading webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can even purchase webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key rivals, especially when you consider that you can connect it in with a built-in CRM tool (more on this in a minute ). Getresponse Mobile App
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important point to look at when selecting an email marketing tool.
Not all email advertising providers are that forthright about their deliverability rates; but Getresponse seems pretty open about that, with this to say about it on their site:
At GetResponse we’re often asked about the quality of our deliverability rate. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our customers collectively, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Obviously you’re going to have to choose the company’s term for this, but assuming it’s accurate, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something I haven’t encountered on rival goods’ metrics. A thumbs up for it.
I do need to pull Getresponse on one thing relating to deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not struck any deliverability difficulties using the less costly plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you utilize one opt-in procedure, the individual registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single opt-in process is that it makes it really simple for users to sign up for your mailing list; it also generally increases conversion speed and so the number of subscribers on your list. A double opt-in process is best for verifying the folks subscribing to your list are using real email addresses and contributes to cleaner data and more precise stats (because open rates etc. ) are calculated based on a list comprising only email addresses).
The good news here is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controllers are provided by Getresponse to switch forms off or on on particular devices or individual pages of your site. At the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I connect my Getresponse to some growth-hacking instrument called Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d like to and on the pages I want). Getresponse Mobile App
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain functionality just a bit tricky at times).
1 place I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of content and transfer them around an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of material, or placement of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a useful tool – it’s just that the implementation of it could be rather better.
Additionally, as explained above, the CRM instrument might be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is fully operational and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of readers you can send to 1000. It would be useful if that could be raised a bit, as it would help prospective users try the tool out in more’real-world’ situations.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing depending on requirements (if you’re considering the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Getresponse Mobile App
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key features include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of all landing pages which allow split testing and boundless views if you’re on a’Guru’ program or greater
Webinars – this functionality is not accessible whatsoever on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly in case you’ve got a fairly large number of email addresses onto your own database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of emails per month to, then you’ll find that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your database but on how many emails you send per month too. If you’re happy to set a limit on the amount of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service that I could think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your list, it might occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – provide free accounts for users that have a small number of documents (but these do not supply the entire range of features that you get on a paid plan).
As stated before, if you’re ready to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Getresponse Mobile App
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It’s also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any competing product that delivers this’all around’ proposition, and it is what proceeds to convince us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements could be made into the data capture forms also, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
All in all though I speed Getresponse very highly – you receive substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, significantly so) whilst supplying as much, if not more functionality as them.
The reductions you receive when paying for one or two decades of service are very generous – you will be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its site and supplying deliverability data for individual e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a helpful landing page creator – but keep in mind you have to be on a more expensive strategy to get the fully functional version of the.
You can try out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms supplied are not responsive and you can not control when and in which they’re displayed on your site.
CRM performance needs to be improved substantially before it could be thought of as a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing structure is a little confusing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages into 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Getresponse Mobile App