Description of Getresponse Getresponse Mail
Getresponse is primarily an email Advertising program that allows you to: Getresponse Mail
Import and host a mailing list and catch data onto it
generate newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is getting more of an’all-in-one’ marketing solution.
Besides email marketing, it also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all of the key stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down into the crucial qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer both of these channels – if phone service is a deal-breaker for you then you may wish to consider Aweber, which still supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I’ve not had to use it quite often (a fantastic thing) but once I’ve I’ve discovered it to be a small mixed bag (less of a fantastic thing). Some of the live chat support I have received was excellent, and I haven’t needed to wait too long to chat with a broker; the email service less so.
Some of the feedback I have from our readers will suggest that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these types of companies, I anticipate it often boils down to that you get daily. Getresponse Mail
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to identify people who did not engage with an e-newsletter that you shipped and set them in a section of readers that you may then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action on your emails, and time your future mailouts based on this info
’email ROI’: by adding some tracking code to your post-sales webpage on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you can click on one of your subscribers and see in which they signed up from, where they are found and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales tracking) however Getresponse’s reporting tool is decidedly one of most fully featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided out of the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and naturally there is nothing to stop you designing your HTML email template and importing the code for this.
Additionally, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it is generally pretty simple to find a good beginning point to get a template and then edit it until you are delighted with the plan.
If you’re really unhappy with the templates provided by Getresponse, there is also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (only 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements that could be made in this region. Getresponse Mail
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can put them up so that instantly after someone signals up to a mailing list, they receive a welcome message in your company; a week later they can get a discount offer for some of your goods or services; three weeks later they could receive an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes connected preferences
completed trades / targets
changes in user information
Lately Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a specific link .
This kind of performance goes far beyond what has traditionally been on offer from autoresponders, and allows you to create an individual travel that may be customised to the nth degree.
To get a fast overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ plan and up. Getresponse Mail
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse offers something quite useful in this respect that the majority of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, which can simply be displayed 1,000 times per month.
Additionally, and very importantly, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine shows a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they’re unquestionably a useful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an additional $15 a month, however very frustratingly, even though the add-on permits you to show an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for one of the more expensive plans (which I guess is exactly what Getresponse want one to do) .
Getresponse was before its rivals for quite a while using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit on a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone trailer around, so that you may preview what your email looks like when the screen is employed in either portrait or landscape mode. Getresponse Mail
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is the need to export information to CSV and back to your email marketing instrument as a way to do mailouts (or the necessity to export data from your email marketing tool in your CRM to include prospects to it).
So when I saw Getresponse lately introducing a brand new CRM attribute in their plans I had been intrigued – that could possibly do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your website that they finished a form ;
you can then send them a automated email tailored to that pipeline stage a few days later;
and dependent on the action they took with regard to that email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of the communication in the contact’s history. There’s currently no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And oddly, when you click on a contact within a deal pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects are not displayed. To see this, you have to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing this does not display their history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and then enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the things it can do on the automation side is impressive. I am hopeful that this attribute becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the idea of getting your email database and your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very competitive also compared to based webinar solutions. For example, one of the primary webinar services, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program permits you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, particularly once you consider you could link it in with a built in CRM tool (more about that in a minute ). Getresponse Mail
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always a very important thing to look at when choosing an email marketing tool.
Not all email advertising providers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their own website:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers jointly, nevertheless, we are pleased to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to have to take the company’s term for this, but assuming it is accurate, it is a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message on your email analytics – this is something that I haven’t struck on rival products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on something relating to deliverability nevertheless: to ensure a high deliverability speed, it is a good idea to use a system called DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability difficulties using the less costly plans, competing goods do not force you to invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in procedure, the individual registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very simple for users to subscribe to a mailing list; additionally, it generally increases conversion rate and therefore the amount of subscribers on your record. A double opt-in process is better for verifying that the folks subscribing to a record are using real email addresses and leads to cleaner data and more precise stats (because open rates etc. ) are calculated based on a list containing only real email addresses).
The good news is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds quite good — but to tell the truth, I think there is a lot of room for improvement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on specific devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I link my Getresponse into a growth-hacking instrument called Sumo (this enables me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and onto the pages I want). Getresponse Mail
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality a bit tricky at times).
1 place I feel that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and transfer them about an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of content, or placement of it in the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does result in a useful instrument – it is just that the execution of it might be somewhat better.
Additionally, as explained above, the CRM tool might be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of readers you can send to to 1000. It would be useful if that could be raised a little, as it might help potential users try out the tool in more’real world’ situations.
There are three chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, many additional types of strategy to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists exceed 100,000 email addresses: that begins at $1199, using accurate pricing based on requirements (if you are considering the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. Getresponse Mail
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
Landing pages – you can only avail of all landing pages which enable split testing and boundless views if you’re on a’Pro’ program or greater
Webinars – this performance is not accessible at all on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you have a reasonably large number of email addresses on your own database.
By way of instance, if you have a mailing list containing between 9,000 and 10,000 records that you wish to send an infinite number of mails each month to, you’ll find that hosting it using Getresponse prices $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your own database but on how many emails you send a month too. If you are happy to set a limit on the amount of mails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I can think of that comes from considerably more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your list, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less functional offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing suppliers — especially Mailchimp – offer free account for users that have a few documents (but these don’t supply the full assortment of features that you get on a paid program ).
As mentioned earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about features? Getresponse Mail
Getresponse represents one of the more cost-effective tactics to host and communicate using an email .
It is also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any competing product that delivers this’all round’ proposition, and it is what continues to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture types also, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the service offering.
All in all though I speed Getresponse very tremendously – you receive substantial bang for your buck with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some cases, substantially so) whilst supplying as much, if not more functionality as them.
The reductions you receive when paying for a couple of decades of service are extremely generous – you’ll be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its website and supplying deliverability data for person e-newsletters you send.
It provides a very flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a helpful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully functional version of the.
You are able to test all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms supplied aren’t responsive and you can not control when and where they are displayed on your website.
CRM functionality needs to be improved considerably before it can be thought of as a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those supplied by competing products.
The pricing arrangement is a little perplexing, with users having to cover something of a premium to get the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t allow you to execute A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Mail