Description of Getresponse Getresponse Logo
Getresponse is primarily an email Advertising program Which Allows you to: Getresponse Logo
Import and host a mailing list and also capture data onto it
create newsletters that can be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down into the key qualities to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / resources.
Sadly, the telephone support has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you these two channels – if telephone support is a deal-breaker for you then you might want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have never needed to use it very frequently (a fantastic thing) but once I’ve I’ve found it for a small mixed bag (less of a fantastic thing). A number of those live chat service I have received has been excellent, and I haven’t needed to wait too much time to talk to an agent; the email support .
Some of the feedback I have from our readers does suggest that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these types of companies, I anticipate it boils down to that you get on the day. Getresponse Logo
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot people who didn’t participate with an e-newsletter that you sent and set them in a segment of readers which you can then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your mails, and period your future mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user information – you could click one of your readers and see in which they signed up from, where they are found and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting application is definitely one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided out of the box seem somewhat dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, designs and imagery easily enough with all the controls provided; and naturally there’s nothing to stop you simply designing your HTML email template and importing the code for it.
Additionally, you will find tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, so it is generally pretty straightforward to find a good starting point to get a template and then edit it until you’re happy with the plan.
If you’re really unhappy with the templates offered by Getresponse, there’s also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t so extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely some improvements which could be created in this area. Getresponse Logo
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you — you can put them up so that immediately after someone signs up to your mailing list, they get a welcome message in your business; a week after they could receive a discount offer for some of your goods or services; three months after they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and also action-based messages can be triggered by user actions or advice, for example:
subscriptions to certain lists
changes in contact preferences
completed transactions / targets
changes in user data
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a specific link .
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and allows you to create a user travel that can be customised to the nth level.
For a quick overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available on the pricier plans – the’Guru’ program and up. Getresponse Logo
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads if, instead of simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse offers something quite beneficial in this respect that most of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, which could simply be displayed 1,000 times a month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system indicates a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they’re unquestionably a helpful feature – then it’s definitely worth considering one of the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an extra $15 a month, but very frustratingly, even though the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the pricier plans (which I guess is exactly what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone preview around, so you can preview what your own email looks like when the display is employed in either portrait or landscape style. Getresponse Logo
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is the necessity to export data to CSV and back into your email marketing instrument in order to do mailouts (or the need to export info from your email marketing tool in your CRM to include leads to it).
So when I saw Getresponse recently introducing a new CRM feature into their plans I had been intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it to perform rather basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your website that they completed a form ;
you could then send a automated email tailored to this pipeline stage a few days later;
and based on the actions they took in regards to this email (clicking on a certain link etc) you could automatically move them on another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all good news about the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a record of the communication from the contact’s history. There is now no way of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, when you click a contact in a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you’ve sent to your leads aren’t displayed. To observe this, you need to go out of the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the stuff it could perform on the automation side is remarkable. I’m optimistic that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive too compared to based webinar solutions. For instance, one of the leading webinar services, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might even buy webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key rivals, particularly when you consider that you can connect it in using a built-in CRM tool (more on this in a moment). Getresponse Logo
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important point to check at when choosing an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of the deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For our customers collectively, nevertheless, we’re pleased to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to choose the company’s word for this, but assuming it’s true, it’s a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something I haven’t encountered on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability problems utilizing the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in process, the person signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one sampling procedure is that it makes it very simple for users to sign up for your mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your record. A dual opt-in process is better for verifying the people subscribing to a record are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated based on a list comprising just email addresses).
The good news here is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there is a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controllers are provided by Getresponse to change forms on or off on particular devices or individual pages of your site. In the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I connect my Getresponse into some growth-hacking instrument called Sumo (this allows me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and on the pages I need ). Getresponse Logo
Overall, Getresponse is pretty simple to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain performance just a bit tricky at times).
One place I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and move them about an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of material, or placement of it in the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a useful instrument – it is just that the execution of it might be somewhat better.
Also, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it limits the number of readers you can send to to 1000. It would be good if that could be raised a bit, as it would help prospective users try the tool out in more’real-world’ scenarios.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of strategy to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists exceed 100,000 email addresses: that begins at $1199, with exact pricing based on prerequisites (if you are interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Getresponse Logo
Distinctions of Each Strategy
All the Getresponse plans cover the significant basics — key characteristics include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of landing pages that allow split testing and boundless views if you’re on a’Guru’ program or greater
Webinars – that performance isn’t accessible at all on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you have a fairly large number of email addresses onto your database.
For example, if you have a mailing list containing between 9,000 and 10,000 records that you want to send an unlimited number of mails per month to, then you’ll discover that hosting it using Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database but on how many emails you send a month also. If you’re happy to limit the amount of emails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I can think of that comes in significantly cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less functional offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – offer free account for users with a small number of records (but these don’t supply the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you are prepared to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Getresponse Logo
Getresponse represents one of the more cost-effective ways to host and communicate using an email database.
It is also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any competing product that offers this’all round’ proposition, and it is what continues to persuade us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements could be made to the data capture forms also, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the support offering.
Overall though I speed Getresponse very highly – you receive considerable bang for your buck with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some cases, significantly so) whilst supplying as much, if not more functionality as them.
The discounts you receive when paying for a couple of decades of service are extremely generous – you’ll be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its own site and providing deliverability data for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully functional version of this.
You can try out all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and where they’re displayed on your website.
CRM performance needs to be improved considerably before it could be considered a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those provided by competing goods.
The pricing arrangement is a bit confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Getresponse Logo