Description of Getresponse Getresponse Location
Getresponse is primarily an email Advertising program that allows you to: Getresponse Location
Import and host a mailing list and also catch data onto it
create newsletters that can be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it now also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does this provide all the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email service and various online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you these two channels – if telephone service is a deal-breaker for you you might want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have not had to use it very frequently (a good thing) but when I’ve I have found it for a small mixed bag (less of a fantastic thing). Some of those live chat support I’ve received was outstanding, and I haven’t had to wait too long to chat with an agent; the email support .
Some of the feedback I have from our readers does suggest that there do need to be improvements made in terms of the quality of support Getresponse offer. As with a lot of these kinds of businesses, I anticipate it often boils down to who you get on the day. Getresponse Location
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t participate with an e-newsletter that you sent and put them in a segment of subscribers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your emails, and period your prospective mailouts based on this information
’email ROI’: by incorporating some tracking code to your post-sales webpage on your website, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user information – you could click on one of your readers and see where they signed from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied out of the box look a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough with all the controls provided; and of course there’s nothing to stop you simply designing your HTML email template and minding the code for it.
Additionally, you will find tons of templates to choose from — over 500 — and they are presented in easy-to-understand classes, so it’s generally pretty simple to find a good beginning point to get a template and then edit it before you are delighted with the design.
If you are really unhappy with the templates provided by Getresponse, there’s also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be created in this region. Getresponse Location
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you personally — you can put them up so that immediately after somebody signals up to your mailing list, they receive a welcome message from the business; a week after they could get a discount deal for a number of your products or services; 3 months after they could receive an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the example above, and action-based messages may be triggered by user actions or advice, for example:
contributors to particular lists
changes connected preferences
finished trades / targets
changes in user data
Recently Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a certain link etc..
This kind of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make a user journey which may be customised to the nth degree.
To get a fast overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available to the more expensive programs – the’Pro’ program and upward. Getresponse Location
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads if, instead of simply directing people to a (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something very beneficial in this respect that most of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, that could only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the machine indicates a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re unquestionably a useful attribute – then it is definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 a month, however quite frustratingly, although the add-on allows you to show an infinite number of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was before its rivals for quite some time using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a responsive preview of your e-newsletter – you simply hit a’cellphone preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone preview around, so that you may preview what your own email looks like when the screen is used in either portrait or landscape mode. Getresponse Location
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is the necessity to export information to CSV and back to your email marketing tool in order to perform mailouts (or the necessity to export info from the email marketing tool in your CRM to include prospects to it).
So when I saw Getresponse recently introducing a brand new CRM feature in their plans I had been intrigued – that could potentially do away with all that data exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to perform quite basic tasks: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how to use this operation would be as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your website that they completed a form on;
you can then send them a automated email tailored to this pipeline period a couple of days later;
and based on the action they took with regard to this email (clicking on a particular link etc) you can automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of this communication in the contact’s history. There is currently no way of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or clients.
And oddly, when you click on a contact within a bargain pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you’ve sent to your prospects are not displayed. To see this, you have to go from the CRM section of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then enter the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the stuff it could do on the automation aspect is impressive. I am hopeful that this feature gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the idea of getting your email database along with your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very competitive too compared to established webinar solutions. By way of example, among the leading webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can even buy webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key competitors, particularly when you consider you could connect it in using a built in CRM tool (more on that in a minute ). Getresponse Location
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously a very important point to check at when choosing an email marketing tool.
Not all email advertising providers are that forthright about their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it in their own website:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Obviously you are going to have to choose the organization’s term for this, but assuming it’s true, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message in your email analytics – that is something that I have not struck on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse on something relating to deliverability however: to ensure a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I have not encountered any deliverability problems utilizing the less costly plans, competing products do not make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize a single opt-in process, the person registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one sampling procedure is that it makes it really simple for users to sign up for a mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your record. A double opt-in process is best for verifying that the people subscribing to a list are using real email addresses and contributes to cleaner data and more precise stats (because open rates etc. ) are calculated based on a list containing only email addresses).
Now, the fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to change forms off or on on specific devices or pages of your site. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse to some growth-hacking instrument named Sumo (this allows me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the webpages I need ). Getresponse Location
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain functionality a bit tricky at times).
One area I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it is quite clunky to use and may lead to accidental deletion of material, or placement of it at the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will result in a helpful tool – it’s just that the execution of it could be somewhat better.
Also, as explained above, the CRM instrument could be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers it is possible to send to to 1000. It would be good if this could be raised a bit, as it would help prospective users try out the tool in more’real-world’ situations.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, several additional kinds of strategy to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing depending on requirements (if you’re considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than many competing platforms. Getresponse Location
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of landing pages which enable split testing and boundless views if you’re on a’Pro’ plan or greater
Webinars – this functionality isn’t accessible whatsoever on the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly if you have a fairly large number of email addresses on your database.
For example, if you have a mailing list containing between 9,000 and 10,000 documents which you wish to send an infinite number of emails each month to, then you might discover that hosting it using Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your database however on how many emails you send per month also. If you are happy to set a limit on the amount of mails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service that I can think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your listing, it might occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — especially Mailchimp – provide completely free account for users with a small number of documents (but these don’t supply the entire assortment of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Getresponse Location
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any competing product that delivers this’all around’ proposition, and it is what continues to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made into the data capture types also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the support offering.
Overall though I speed Getresponse very highly – you receive considerable bang for your buck with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst supplying as much, or even more performance as them.
The discounts you receive when paying upfront for one or two decades of support are extremely generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its own reporting and thorough split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its website and supplying deliverability data for person e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters very easily.
It includes a useful landing page founder – but bear in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You can test out all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can not control when and in which they are displayed on your website.
CRM functionality has to be improved substantially before it can be thought of as a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing arrangement is a little confusing, with users having to pay something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you can send messages into 1000.
The landing page add-on does not allow you to perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Getresponse Location