Description of Getresponse Getresponse Life
Getresponse is primarily an email marketing app Which Allows you to: Getresponse Life
Import and host a mailing list and catch data onto it
create newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the key features to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email service and various online tutorials / tools.
Sadly, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you both of these stations – if telephone support is a deal-breaker for you you might want to contemplate Aweber, which still supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I’ve never needed to use it very often (a fantastic thing) but once I’ve I have discovered it to be a small mixed bag (less of a fantastic thing). A number of the live chat service I’ve received has been outstanding, and I haven’t had to wait too long to talk to an agent; the email service less so.
Some of the comments I’ve got from our readers will suggest that there do need to be improvements made concerning the quality of support Getresponse offer. As with a number of these kinds of companies, I expect it boils down to that you get daily. Getresponse Life
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of track – open rate, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t participate with an e-newsletter you sent and set them in a section of readers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your mails, and period your prospective mailouts according to this information
’email ROI’: by incorporating some monitoring code into your post-sales page on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user info – you can click on one of your subscribers and see in which they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales tracking) but Getresponse’s reporting tool is decidedly one of most featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided out of the box look a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and naturally there’s nothing to stop you simply designing your HTML email template and minding the code for this.
Additionally, you will find tons of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, so it’s generally pretty straightforward to locate a good beginning point to get a template and then edit it until you’re happy with the design.
If you’re really not pleased with the templates offered by Getresponse, there is also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options aren’t very extensive (only 11 templates are provided – well short of the 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely some improvements that could be created in this region. Getresponse Life
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can set them up so that immediately after somebody signs up to your mailing list, they receive a welcome message from your company; a week later they can receive a discount offer for a number of your goods or services; 3 months later they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes connected preferences
finished transactions / targets
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a certain link .
This kind of performance goes far beyond what has traditionally been available from autoresponders, and lets you create a user travel which may be customised to the nth level.
For a quick overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available to the pricier programs – the’Guru’ program and upward. Getresponse Life
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, instead of simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something quite useful in this respect that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create one landing page, that could simply be displayed 1,000 times per month.
Additionally, and above all, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system indicates a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they are unquestionably a helpful attribute – then it’s definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an additional $15 a month, however quite frustratingly, although the add-on allows you to show an unlimited number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is exactly what Getresponse want you to do) .
Getresponse was before its rivals for quite a while using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button to get an instant snapshot of what your email looks like on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone trailer around, so that you may preview what your email looks like when the screen is employed in either portrait or landscape mode. Getresponse Life
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the need to export data to CSV and back to your email marketing tool in order to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to add prospects to it).
When I watched Getresponse recently introducing a new CRM feature in their plans I was intrigued – this could possibly do away with all that data exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to carry out quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how you could use this operation is as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your site they finished a form ;
you can then send them a automated email tailored to that pipeline period a few days afterwards;
and based on the actions they took with regard to this email (clicking on a certain link ) you could automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front — there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a list of the communication from the contact’s history. There is now no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, when you click on a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects aren’t displayed. To observe this, you have to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and then enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the things it could perform on the automation side is remarkable. I’m optimistic that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the idea of having your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very competitive also compared to based webinar solutions. For example, one of the leading webinar services, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly once you consider that you can link it in with a built-in CRM tool (more about this in a moment). Getresponse Life
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always a very important thing to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability depends on many things, including the content of your messages, the deliverability rate may vary for each mailing. For our customers collectively, nevertheless, we are pleased to say our overall deliverability rate now stands at 99%.
Obviously you are going to have to take the organization’s word for this, but supposing it is true, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of every message in your email analytics – that is something that I haven’t encountered on rival products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability rate, it’s advisable to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems utilizing the less costly plans, competing goods don’t make you invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you use use one opt-in procedure, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it really easy for users to subscribe to your mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your record. A double opt-in procedure is better for verifying that the folks subscribing to your list are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list containing only real email addresses).
Now, the fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds quite good — but to tell the truth, I think there’s a lot of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controls are provided by Getresponse to switch forms on or off on particular devices or pages of your website. In the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse into a growth-hacking instrument called Sumo (that allows me to switch pop-ups off for mobile users, as well as display forms precisely as I’d like to and onto the pages I need ). Getresponse Life
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain performance just a bit tricky at times).
One place I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and move them around an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of content, or placement of it in the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does result in a helpful tool – it’s only that the implementation of it could be rather better.
Also, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product that I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of readers you can send to to 1000. It would be good if that could be raised a little, as it might help potential users try the tool out in more’real-world’ scenarios.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional kinds of plan to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists transcend 100,000 email addresses: that begins at $1199, with exact pricing based on prerequisites (if you’re interested in the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. Getresponse Life
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant basics — key characteristics include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
Landing pages – you can only avail of all landing pages that allow split testing and boundless views if you’re on a’Guru’ plan or higher
Webinars – that performance is not accessible whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a reasonably large number of email addresses on your database.
For example, if you’ve got a mailing list containing between 9,000 and 10,000 records which you wish to send an unlimited number of mails per month to, then you’ll find that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your own database however on how many emails you send per month too. If you’re happy to set a limit on the amount of emails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it may sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – provide completely free account for users with a few records (but these do not offer the entire assortment of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Getresponse Life
Getresponse represents among the more cost-effective ways to host and communicate with an email database.
It is also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that offers this’all around’ proposal, and it is what continues to convince us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements can be made into the data capture forms also, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain cases, substantially so) whilst offering just as much, if not more performance as them.
The reductions you get when paying upfront for one or two decades of support are extremely generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing characters on its own site and providing deliverability statistics for individual e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters really easily.
It includes a helpful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You are able to test all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and in which they are displayed on your site.
CRM performance needs to be improved considerably before it can be considered a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those supplied by competing products.
The pricing arrangement is a bit perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t allow you to execute A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Life