Description of Getresponse Getresponse Leads
Getresponse is primarily an email Advertising app Which Allows you to: Getresponse Leads
Import and host a mailing list and also catch data on it
create newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email service and assorted online tutorials / tools.
Sadly, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer both of these channels – if telephone service is a deal-breaker for you you might wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I’ve not had to use it quite frequently (a good thing) but once I’ve I’ve found it to be a small mixed bag (less of a fantastic thing). A number of those live chat service I’ve received was excellent, and I haven’t needed to wait too much time to chat with a broker; the email service less so.
Some of the comments I’ve got from our readers will indicate that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a number of these kinds of businesses, I expect it boils down to who you get on the day. Getresponse Leads
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify people who did not engage with an e-newsletter that you sent and put them in a segment of subscribers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your emails, and period your future mailouts according to this info
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user info – you can click on one of your readers and see in which they signed up from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided from the box look a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls supplied; and of course there is nothing to prevent you designing your own HTML email template and importing the code for this.
Furthermore, you will find a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, so it is generally pretty straightforward to find a good beginning point to get a template and then edit it before you’re delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options aren’t very extensive (only 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this area. Getresponse Leads
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you — you can set them up so that instantly after somebody signs up to your mailing list, they receive a welcome message from the company; a week after they can get a discount deal for some of your goods or services; 3 months later they could receive an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages can be triggered by user actions or information, for example:
contributors to certain lists
changes connected tastes
completed transactions / targets
changes in consumer information
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a certain link etc..
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual travel which can be customised to the nth level.
For a quick overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the pricier plans – the’Pro’ program and up. Getresponse Leads
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads in the event, rather than simply directing individuals to some (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse provides something very beneficial in this respect that the majority of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, that can simply be displayed 1,000 times a month.
Additionally, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine indicates a sample of your customers different versions of your landing page, computes conversion rates, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they are certainly a useful feature – then it is definitely worth considering among the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 per month, but very frustratingly, even though the add-on allows you to show an unlimited number of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit a’cellphone preview’ button for a quick snapshot of what your email looks like on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone trailer around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape style. Getresponse Leads
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is the necessity to export information to CSV and back to your email marketing tool as a way to perform mailouts (or the need to export info from the email marketing tool into your CRM to add leads to it).
So when I watched Getresponse recently introducing a new CRM attribute in their plans I was intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it to perform rather basic tasks: you could create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a particular stage on a sales pipeline based on the page of your website they completed a form on;
you could then send a automated email tailored to this pipeline period a couple of days later;
and dependent on the actions they took in regards to this email (clicking on a particular link ) you could automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of this communication in the contact’s history. There is currently no way of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, when you click a contact within a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects are not displayed. To observe this, you need to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a bargain right to a pipeline and input the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the things it can do on the automation aspect is impressive. I am hopeful that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of getting your email database and your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very aggressive also compared to based webinar solutions. For instance, among the leading webinar services, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also purchase webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key competitors, especially once you believe you could connect it in using a built in CRM tool (more about this in a moment). Getresponse Leads
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously an important point to check at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability rates; but Getresponse seems pretty open about this, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of the deliverability rate. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients jointly, nevertheless, we’re pleased to say our overall deliverability rate currently stands at 99%.
Obviously you are going to have to choose the organization’s term for this, but supposing it is true, it is a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message in your email analytics – this is something that I haven’t struck on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability speed, it is advisable to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not encountered any deliverability difficulties using the less costly plans, competing goods don’t force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use one opt-in procedure, the individual signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one sampling procedure is that it makes it really simple for users to sign up for your mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your list. A double opt-in procedure is better for verifying that the people subscribing to a list are using actual email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. ) are calculated according to a list comprising only real email addresses).
Now, the good news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controllers are offered by Getresponse to change forms on or off on particular devices or pages of your site. In the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse to some growth-hacking instrument called Sumo (this enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the pages I want). Getresponse Leads
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality just a bit tricky at times).
One place I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of articles and move them around an e-newsletter, in practice it’s quite clunky to use and may lead to accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does result in a useful instrument – it’s just that the execution of it might be rather better.
Additionally, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial which Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product that I do not use” scenario.
The only down side to this free trial is that it restricts the amount of readers it is possible to send to to 1000. It would be good if that could be increased a little, as it might help potential users try the tool out in more’real-world’ situations.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of strategy to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: this starts at $1199, with exact pricing based on requirements (if you are considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Getresponse Leads
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of all landing pages that allow split testing and unlimited views if you’re on a’Guru’ plan or greater
Webinars – that performance is not available whatsoever around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you have a fairly large number of email addresses onto your own database.
By way of example, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of mails per month to, then you might discover that hosting it using Getresponse prices $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your database however on the number of emails you send per month too. If you are happy to set a limit on the number of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The sole well-known service I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your list, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less functional offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – provide free account for users that have a few documents (but these do not supply the full range of features that you get on a paid program ).
As stated before, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about features? Getresponse Leads
Getresponse represents one of the more cost-effective tactics to host and speak using an email .
It’s also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that delivers this’all around’ proposition, and it is what continues to convince us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture forms too, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
Overall though I rate Getresponse very highly – you get considerable bang for your dollar with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst offering just as much, if not more functionality as them.
The reductions you receive when paying for a couple of decades of support are extremely generous – you will be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its own site and supplying deliverability statistics for person e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It includes a helpful landing page creator – but bear in mind that you need to be on a more expensive plan to get the fully operational version of the.
You can try out all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can not control when and where they’re displayed on your website.
CRM functionality has to be improved considerably before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a bit perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Getresponse Leads