Description of Getresponse Getresponse Landing Page Review
Getresponse is primarily an email marketing app that allows you to: Getresponse Landing Page Review
Import and host a mailing list and also capture data onto it
generate newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does it provide all of the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the key features to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer these two stations – if telephone support is a deal-breaker for you then you might wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I have never needed to use it very often (a good thing) but once I’ve I have found it for a bit of a mixed bag (less of a good thing). A number of those live chat support I have received was outstanding, and I haven’t needed to wait too much time to talk to a broker; the email service .
Some of the feedback I’ve got from our readers will suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. Much like a number of these types of companies, I anticipate it often boils down to that you get daily. Getresponse Landing Page Review
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open speed, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who did not engage with an e-newsletter that you sent and put them in a section of subscribers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your emails, and time your prospective mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales webpage on your website, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user info – you could click one of your readers and see in which they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided from the box seem a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and naturally there’s nothing to prevent you designing your own HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, so it is generally pretty simple to find a good beginning point to get a template and then edit it until you’re happy with the design.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be created in this region. Getresponse Landing Page Review
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you — you can put them up so that immediately after somebody signs up to a mailing list, they receive a welcome message from the company; a week later they could get a discount deal for some of your products or services; three months later they could obtain an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact preferences
completed trades / targets
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a specific link etc..
This type of performance goes way beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual travel that can be customised to the nth degree.
To get a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available to the more expensive programs – the’Guru’ plan and upward. Getresponse Landing Page Review
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, instead of simply directing people to a (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse provides something very beneficial in this respect that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, that could simply be displayed 1,000 times a month.
Also, and very importantly, you can not use the landing page A/B testing performance on the least expensive Getresponse plan (where the system indicates a sample of your customers different variations of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they are certainly a helpful attribute – then it is definitely worth considering among the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an additional $15 a month, however quite frustratingly, although the add-on allows you to display an infinite number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I guess is what Getresponse would like one to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email design performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’flip’ the smartphone trailer around, so that you can preview what your email looks like when the display is used in either portrait or landscape mode. Getresponse Landing Page Review
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is that the necessity to export data to CSV and back into your email marketing tool in order to do mailouts (or the necessity to export data from the email marketing tool into your CRM to include leads to it).
So when I saw Getresponse lately introducing a brand new CRM attribute into their plans I had been intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a particular stage on a revenue pipeline based on the page of your website that they finished a form ;
you could then send a automated email tailored to this pipeline stage a couple of days later;
and dependent on the action they took in regards to that email (clicking on a particular link etc) you could automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all good news about the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a record of the communication in the contact’s history. There is currently no method of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And oddly, if you click a contact in a deal pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects aren’t displayed. To see this, you need to go from the CRM part of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and enter the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the stuff it can do on the automation side is impressive. I am optimistic that this feature becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the idea of getting your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very competitive also compared to based webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key competitors, particularly when you consider that you can link it in with a built-in CRM tool (more about this in a minute ). Getresponse Landing Page Review
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to check at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it in their own site:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients jointly, however, we’re pleased to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to have to choose the organization’s term for this, but assuming it is true, it’s a good speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse actually gives you the deliverability rate of each message in your email analytics – this is something that I haven’t encountered on rival products’ metrics. A thumbs up for this.
I do need to pull Getresponse up on one thing relating to deliverability nevertheless: to ensure a high deliverability rate, it’s advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I’ve not struck any deliverability problems using the less costly plans, competing products don’t force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you use use one opt-in process, the person registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single opt-in process is that it makes it really simple for users to sign up for your mailing list; it also generally increases conversion speed and therefore the amount of readers on your list. A double opt-in procedure is best for verifying the folks subscribing to a list are using real email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list containing only email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds pretty fine — but to tell the truth, I think there’s a lot of room for improvement with regard to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controls are offered by Getresponse to switch forms off or on on specific devices or pages of your site. At the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I connect my Getresponse into a growth-hacking tool called Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d like to and on the pages I need ). Getresponse Landing Page Review
On the whole, Getresponse is really simple to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain performance a bit tricky at times).
One place I think that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it is fairly clunky to use and can cause accidental deletion of content, or positioning of it in the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a useful instrument – it’s only that the execution of it might be somewhat better.
Also, as described above, the CRM instrument might be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse provides is completely functional and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers you can send to to 1000. It would be good if that could be increased a bit, as it would help prospective users try the tool out in more’real world’ situations.
There are three main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of strategy to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists exceed 100,000 email addresses: this starts at $1199, using accurate pricing based on prerequisites (if you are interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Getresponse Landing Page Review
Distinctions of Every Plan
All the Getresponse plans cover the significant basics — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can only avail of all landing pages that allow split testing and unlimited views if you’re on a’Guru’ plan or higher
Webinars – that functionality isn’t accessible whatsoever around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly in case you have a reasonably high number of email addresses onto your own database.
By way of example, if you’ve got a mailing list containing between 9,000 and 10,000 records which you wish to send an unlimited number of emails per month to, you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your own database however on how many emails you send a month also. If you are happy to set a limit on the number of mails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – offer completely free accounts for users with a few records (but these do not offer the full assortment of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about attributes? Getresponse Landing Page Review
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any competing product that delivers this’all around’ proposal, and it’s what proceeds to persuade us to use it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements could be made to the data capture forms also, particularly for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your dollar with this product.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, substantially so) whilst offering just as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of decades of support are very generous – you’ll be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its own reporting and thorough split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing figures on its own website and providing deliverability data for person e-newsletters you send.
It provides a very flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters really easily.
It includes a useful landing page creator – but bear in mind that you need to be on a more expensive strategy to get the fully functional version of the.
You can test all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms provided aren’t responsive and you can not control when and in which they are displayed on your website.
CRM performance needs to be improved substantially before it can be considered a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those supplied by competing products.
The pricing arrangement is a little perplexing, with users having to pay something of a premium to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page add-on doesn’t allow you to execute A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Getresponse Landing Page Review