Description of Getresponse Getresponse Landing Page
Getresponse is primarily an email Advertising app that allows you to: Getresponse Landing Page
Import and host a mailing list and catch data on it
create newsletters that can be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it is becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does this provide all of the key stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer you both of these channels – if phone service is a deal-breaker for you then you may want to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I have never needed to use it very frequently (a good thing) but when I’ve I’ve discovered it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I have received has been outstanding, and I have not needed to wait too long to talk to an agent; the email service less so.
Some of the feedback I have from our readers will suggest that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a number of these kinds of businesses, I anticipate it boils down to who you get on the day. Getresponse Landing Page
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter you sent and put them in a section of subscribers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your mails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some tracking code into your post-sales webpage on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you can click one of your subscribers and see where they signed up from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales tracking) but Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided out of the box look a bit dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, designs and imagery easily enough using the controls provided; and naturally there’s nothing to prevent you simply designing your HTML email template and minding the code for it.
Furthermore, there are tons of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty simple to find a good starting point to get a template and edit it before you’re happy with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (just 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely some improvements that could be created in this area. Getresponse Landing Page
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you personally — you can set them up so that instantly after someone signs up to a mailing list, they get a welcome message in the company; a week later they can receive a discount offer for a number of your goods or services; three weeks after they could receive an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the example above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes connected tastes
finished transactions / goals
changes in consumer information
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and allows you to make a user journey which may be customised to the nth degree.
To get a quick overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available to the pricier programs – the’Guru’ plan and upward. Getresponse Landing Page
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something very beneficial in this regard that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create one landing page, which could only be displayed 1,000 times a month.
Also, and above all, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine indicates a sample of your users different variations of your landing page, computes conversion speeds, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – and they’re certainly a helpful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an additional $15 a month, however quite frustratingly, although the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email design performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you just hit a’cellphone preview’ button to get an instant snapshot of what your email resembles on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape mode. Getresponse Landing Page
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is the necessity to export data to CSV and straight back to your email marketing tool as a way to perform mailouts (or the need to export info from the email marketing tool into your CRM to include leads to it).
So when I saw Getresponse recently introducing a brand new CRM attribute in their plans I was intrigued – that could possibly do away with all that data exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your site they completed a form ;
you could then send them a automated email tailored to that pipeline stage a couple of days later;
and dependent on the actions they took with regard to this email (clicking on a certain link etc) you could automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a record of this communication from the contact’s history. There is currently no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And strangely, if you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your leads are not displayed. To observe this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a deal directly to a pipeline and input the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new feature and the things it can do on the automation aspect is impressive. I’m hopeful that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under the same roof is very attractive.
The pricing is also very aggressive too by comparison to based webinar solutions. For example, among the primary webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might even buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, especially once you believe that you can link it in using a built-in CRM tool (more about that in a moment). Getresponse Landing Page
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously a very important point to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for every mailing. For our customers jointly, nevertheless, we’re pleased to say our overall deliverability rate currently stands at 99%.
Clearly you are going to need to take the organization’s term for this, but assuming it is true, it’s a good rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something that I haven’t struck on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties using the less costly plans, competing goods don’t force you to invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you use use one opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your record. A dual opt-in procedure is better for verifying the folks subscribing to your list are using real email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list containing just real email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds quite good — but to tell the truth, I think there is a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on specific devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I link my Getresponse to some growth-hacking tool named Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the pages I need ). Getresponse Landing Page
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality a little bit tricky at times).
1 place I think that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and move them about an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of material, or placement of it at the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does result in a helpful instrument – it is only that the implementation of it could be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product I do not use” scenario.
The only down side to this free trial is that it limits the amount of subscribers it is possible to send to to 1000. It would be useful if this could be increased a little, as it might help potential users try out the tool in more’real world’ scenarios.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of strategy to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: this begins at $1199, using exact pricing based on prerequisites (if you are interested in the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Getresponse Landing Page
Distinctions of Each Strategy
Each of the Getresponse plans cover the important basics — key features include:
The ability to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of all landing pages that allow split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – this functionality isn’t available at all around the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses on your database.
By way of example, if you have a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of mails per month to, you might find that hosting it with Getresponse prices $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses in your own database however on the number of emails you send a month too. If you’re happy to limit the number of mails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The sole well-known service I can think of that comes from considerably cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it may occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less operational offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – offer completely free account for users with a small number of records (but these do not supply the entire range of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? Getresponse Landing Page
Getresponse represents one of the more cost-effective tactics to host and speak with an email .
It’s also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that offers this’all around’ proposal, and it’s what proceeds to persuade us to use it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture forms also, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
All in all though I rate Getresponse very tremendously – you receive substantial bang for your dollar with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some situations, substantially so) whilst offering as much, or even more performance as them.
The reductions you receive when paying upfront for a couple of decades of support are very generous – you’ll be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own website and supplying deliverability statistics for individual e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It comes with a helpful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully operational version of this.
You can test all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided are not responsive and you can’t control when and in which they are displayed on your site.
CRM performance needs to be improved considerably before it can be thought of as a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those supplied by competing products.
The pricing structure is a little confusing, with users having to pay something of a premium to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to perform A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Landing Page