Description of Getresponse Getresponse Kontakte Exportieren
Getresponse is primarily an email marketing app Which Allows you to: Getresponse Kontakte Exportieren
Import and host a mailing list and capture data onto it
generate newsletters which could be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down to the crucial features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email support and various online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer these two channels – if phone service is a deal-breaker for you you may wish to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I have not had to use it very often (a good thing) but once I’ve I have found it for a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I have received has been outstanding, and I haven’t had to wait too long to talk to an agent; the email service less so.
Some of the comments I have from our readers will indicate that there do need to be improvements made in terms of the quality of service Getresponse offer. As with a number of these types of companies, I expect it boils down to that you get daily. Getresponse Kontakte Exportieren
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter that you shipped and set them in a section of readers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your emails, and period your future mailouts according to this information
’email ROI’: by incorporating some tracking code to your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user info – you could click on one of your readers and see in which they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied from the box look a bit dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough with all the controls provided; and of course there’s nothing to stop you simply designing your own HTML email template and minding the code for this.
Furthermore, you will find tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, therefore it’s generally pretty simple to locate a good starting point for a template and edit it until you’re delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options are not very extensive (only 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this area. Getresponse Kontakte Exportieren
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you — you can set them up so that instantly after someone signals up to a mailing list, they receive a welcome message from your company; a week later they could get a discount offer for a number of your goods or services; 3 weeks later they could receive an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the example above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes connected tastes
completed transactions / targets
changes in consumer information
Recently Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a specific link .
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and allows you to create a user travel which may be customised to the nth degree.
To get a quick overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available to the more expensive plans – the’Guru’ program and upward. Getresponse Kontakte Exportieren
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, rather than simply directing people to a (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse provides something very beneficial in this regard that most of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, which could simply be displayed 1,000 times a month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine shows a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they are certainly a helpful attribute – then it’s definitely worth considering among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an extra $15 a month, but very frustratingly, even though the add-on permits you to show an unlimited number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a reactive preview of your e-newsletter – you simply hit a’cellphone preview’ button for an instant snapshot of what your email resembles on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so you may preview what your email looks like when the display is used in either portrait or landscape mode. Getresponse Kontakte Exportieren
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the necessity to export information to CSV and back into your email marketing instrument in order to perform mailouts (or the need to export data from your email marketing tool in your CRM to add prospects to it).
When I watched Getresponse recently introducing a new CRM feature in their plans I was intrigued – that could possibly do away with all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it to perform quite basic jobs: you can create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your site they finished a form on;
you could then send them a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the actions they took with regard to this email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of the communication in the contact’s history. There’s now no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And oddly, if you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing this does not display their history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the stuff it could do on the automation side is impressive. I am optimistic that this feature gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of having your email database along with your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very aggressive also by comparison to based webinar solutions. For instance, among the leading webinar services, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might even buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key competitors, especially when you consider you could link it in with a built in CRM tool (more about that in a moment). Getresponse Kontakte Exportieren
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important thing to check at when selecting an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For our customers jointly, however, we are pleased to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to choose the organization’s term for this, but assuming it is accurate, it’s a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of every message on your email analytics – that is something I haven’t struck on competing products’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on one thing concerning deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability difficulties utilizing the cheaper plans, competing products don’t force you to invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in process, the person registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your list. A dual opt-in process is best for verifying the folks subscribing to your list are using actual email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated according to a list comprising only real email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds pretty good — but to tell the truth, I think there is a lot of room for advancement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on particular devices or pages of your site. At the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I link my Getresponse to some growth-hacking tool named Sumo (this allows me to change pop-ups off for cellular users, as well as display forms exactly as I’d like to and on the pages I need ). Getresponse Kontakte Exportieren
Overall, Getresponse is really straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain performance just a bit tricky at times).
One area I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of articles and move them around an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of content, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does result in a helpful instrument – it is only that the implementation of it could be somewhat better.
Additionally, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it restricts the amount of readers it is possible to send to to 1000. It would be good if that could be raised a little, as it would help potential users try out the tool in more’real-world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional kinds of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this begins at $1199, with exact pricing based on requirements (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Getresponse Kontakte Exportieren
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
landing pages – you can only avail of all landing pages which allow split testing and boundless views if you are on a’Pro’ plan or greater
Webinars – this performance isn’t accessible at all around the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a fairly high number of email addresses on your own database.
For instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 records which you want to send an unlimited number of mails each month to, you might find that hosting it using Getresponse prices $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your own database but on the number of emails you send per month also. If you’re delighted to limit the number of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The only well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your list, it might sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – provide free accounts for users that have a few records (but these do not offer the entire assortment of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Getresponse Kontakte Exportieren
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It’s also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any rival product that delivers this’all around’ proposal, and it’s what proceeds to convince us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements could be made to the data capture types also, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
All in all though I rate Getresponse very tremendously – you receive substantial bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst offering just as much, if not more performance as them.
The reductions you receive when paying for a couple of decades of service are extremely generous – you’ll be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its site and supplying deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters really easily.
It comes with a helpful landing page founder – but bear in mind you have to be on a more expensive plan to get the fully operational version of the.
You are able to try out all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM functionality has to be improved considerably before it can be considered a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing products.
The pricing structure is a bit confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not let you execute A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Getresponse Kontakte Exportieren