Description of Getresponse Getresponse Klick Tipp
Getresponse is primarily an email marketing program Which Allows you to: Getresponse Klick Tipp
Import and host a mailing list and capture data onto it
generate newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it’s getting more of an’all-in-one’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down into the key qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Sadly, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer you these two channels – if phone support is a deal-breaker for you you may want to contemplate Aweber, which still provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I have never needed to use it quite frequently (a fantastic thing) but once I’ve I have found it for a bit of a mixed bag (less of a good thing). A number of those live chat service I have received has been outstanding, and I have not needed to wait too much time to talk to an agent; the email support .
Some of the feedback I’ve got from our readers does suggest that there do have to be improvements made in terms of the quality of support Getresponse offer. Much like a lot of these types of businesses, I expect it often boils down to who you get on the day. Getresponse Klick Tipp
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so forth – but also to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t participate with an e-newsletter that you sent and set them in a segment of subscribers that you may then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it in your emails, and time your future mailouts according to this information
’email ROI’: by incorporating some tracking code into your post-sales page on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you can click one of your readers and see where they signed from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales monitoring ) however Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided out of the box seem somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, designs and vision easily enough with all the controls supplied; and naturally there’s nothing to prevent you designing your HTML email template and minding the code for it.
Additionally, you will find tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, so it is generally pretty straightforward to locate a good beginning point for a template and then edit it until you’re delighted with the plan.
If you’re really not pleased with the templates offered by Getresponse, there’s also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of the 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements which could be made in this region. Getresponse Klick Tipp
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you — you can put them up so that immediately after somebody signals up to your mailing list, they get a welcome message from the company; a week later they can receive a discount offer for some of your goods or services; three months after they could obtain an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes in contact tastes
completed transactions / goals
changes in user data
Recently Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a certain link etc..
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you create an individual travel which can be customised to the nth level.
To get a fast overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available to the pricier plans – the’Pro’ plan and upward. Getresponse Klick Tipp
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads in the event, instead of simply directing people to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something quite useful in this regard that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create one landing page, which can only be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine shows a sample of your customers different variations of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they are certainly a useful attribute – then it is definitely worth considering among the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an extra $15 a month, however very frustratingly, although the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for one of the more expensive programs (which I suppose is what Getresponse want you to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a reactive record of your e-newsletter – you just hit on a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone preview around, so you may preview what your own email looks like when the display is used in either portrait or landscape mode. Getresponse Klick Tipp
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is that the necessity to export information to CSV and back to your email marketing tool as a way to perform mailouts (or the need to export data from your email marketing tool in your CRM to add leads to it).
So when I watched Getresponse recently introducing a new CRM attribute in their plans I had been intrigued – this could possibly eliminate all that data exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to perform quite basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a specific point on a sales pipeline based on the page of your website that they finished a form ;
you can then send them a automated email tailored to this pipeline stage a couple of days later;
and based on the action they took in regards to this email (clicking on a particular link ) you can automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front — there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a list of this communication in the contact’s history. There’s currently no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And oddly, when you click on a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects are not displayed. To observe this, you need to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and then input the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it could perform on the automation aspect is impressive. I’m hopeful that this feature becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very aggressive too compared to based webinar solutions. For instance, one of the leading webinar services, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ program allows you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key competitors, particularly once you believe that you can connect it in using a built in CRM tool (more on that in a minute ). Getresponse Klick Tipp
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always a very important thing to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Obviously you’re going to have to choose the company’s word for this, but assuming it is accurate, it is a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message on your email analytics – that is something that I have not struck on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on one thing concerning deliverability however: to guarantee a high deliverability speed, it’s advisable to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I have not struck any deliverability problems utilizing the less costly plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you utilize one opt-in process, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one opt-in process is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your list. A dual opt-in procedure is better for verifying that the people subscribing to your list are using actual email addresses and leads to cleaner data and more precise stats (because receptive rates etc. are calculated according to a list containing only email addresses).
The fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds quite fine — but to be honest, I think there is a lot of room for improvement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on specific devices or pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and also for popups I connect my Getresponse into a growth-hacking tool named Sumo (that allows me to change pop-ups off for cellular users, in addition to display forms precisely as I’d like to and onto the pages I need ). Getresponse Klick Tipp
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain functionality just a bit tricky at times).
1 place I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it’s quite user friendly to use and may cause accidental deletion of content, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will make for a helpful tool – it’s only that the execution of it could be rather better.
Also, as explained above, the CRM tool could be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is completely functional and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the amount of readers it is possible to send to 1000. It would be useful if that could be raised a little, as it would help prospective users try out the tool in more’real-world’ scenarios.
There are three main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional types of plan to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: this starts at $1199, using exact pricing depending on requirements (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Getresponse Klick Tipp
Distinctions of Each Strategy
All the Getresponse plans cover the important basics — key features include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of landing pages which enable split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – this functionality is not available at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially if you have a fairly high number of email addresses on your database.
For example, if you have a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of mails per month to, then you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your own database but on the number of emails you send per month also. If you’re happy to limit the amount of mails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The sole well-known service that I could think of that comes from considerably cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your list, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less operational offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – offer completely free accounts for users with a small number of records (but these don’t supply the entire range of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? Getresponse Klick Tipp
Getresponse represents one of the more cost-effective tactics to host and communicate with an email .
It is also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any competing product that delivers this’all around’ proposal, and it’s what proceeds to persuade us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements can be made into the data capture forms too, especially for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the service offering.
All in all though I rate Getresponse very highly – you receive considerable bang for your dollar with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst offering as much, or even more functionality as them.
The discounts you get when paying for a couple of decades of service are extremely generous – you’ll be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its reporting and thorough split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its site and providing deliverability data for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters very easily.
It includes a helpful landing page founder – but keep in mind that you need to be on a more expensive plan to get the fully operational version of this.
You are able to try out all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can’t control when and where they are displayed on your website.
CRM functionality has to be improved substantially before it could be thought of as a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those provided by competing goods.
The pricing arrangement is a little confusing, with users having to pay something of a superior to get the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page addition does not let you execute A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Getresponse Klick Tipp