Description of Getresponse Getresponse KiếM TiềN
Getresponse is primarily an email marketing program Which Allows you to: Getresponse KiếM TiềN
Import and host a mailing list and also catch data onto it
generate newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing solution.
In addition to email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all of the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down into the crucial features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email service and various online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer you these two stations – if telephone support is a deal-breaker for you then you may want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I’ve never needed to use it very often (a good thing) but once I’ve I’ve found it for a small mixed bag (less of a good thing). A number of those live chat service I’ve received was outstanding, and I have not needed to wait too long to talk to an agent; the email service .
Some of the feedback I have from our readers does indicate that there do need to be improvements made concerning the caliber of service Getresponse offer. As with a lot of these kinds of businesses, I anticipate it often boils down to that you get on the day. Getresponse KiếM TiềN
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of track – open rate, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify people who didn’t engage with an e-newsletter that you sent and put them in a segment of readers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it in your emails, and period your prospective mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you can click one of your subscribers and see where they signed from, where they are located and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided out of the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, designs and vision easily enough using the controls provided; and of course there is nothing to stop you designing your own HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it is generally pretty straightforward to find a good starting point for a template and edit it before you’re delighted with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not so extensive (only 11 templates are provided – well short of the 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements that could be created in this area. Getresponse KiếM TiềN
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you personally — you can put them up so that instantly after someone signals up to a mailing list, they receive a welcome message in your business; a week later they can receive a discount deal for a number of your products or services; 3 weeks after they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the illustration above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to particular lists
changes in contact preferences
completed trades / goals
changes in consumer data
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a specific link .
This type of performance goes way beyond what has traditionally been on offer from autoresponders, and allows you to create a user travel that may be customised to the nth level.
To get a quick overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the pricier plans – the’Pro’ plan and upward. Getresponse KiếM TiềN
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this respect that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, which could only be displayed 1,000 times per month.
Also, and very importantly, you can’t use the landing page A/B testing performance on the least expensive Getresponse program (whereby the system indicates a sample of your customers different versions of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they’re unquestionably a useful attribute – then it is definitely worth looking at among the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an additional $15 a month, but very frustratingly, although the add-on allows you to display an unlimited number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the pricier programs (which I guess is what Getresponse want one to do) .
Getresponse was before its competitors for quite some time using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than many similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so that you may preview what your own email looks like when the display is used in either portrait or landscape mode. Getresponse KiếM TiềN
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is that the necessity to export information to CSV and straight back into your email marketing instrument in order to do mailouts (or the need to export data from the email marketing tool into your CRM to include leads to it).
So when I watched Getresponse lately introducing a brand new CRM attribute into their plans I had been intrigued – that could potentially do away with all that data exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it in order to perform rather basic tasks: you could create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your site they completed a form ;
you can then send them a automated email tailored to this pipeline period a couple of days later;
and based on the actions they took with regard to this email (clicking on a certain link etc) you can automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a list of the communication from the contact’s history. There’s currently no way of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And oddly, if you click on a contact within a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your leads aren’t displayed. To observe this, you have to go out of the CRM part of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and input the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the things it can do on the automation aspect is remarkable. I am hopeful that this feature gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the notion of having your email database and your webinar tool under the same roof is very appealing.
The pricing is also very aggressive too compared to established webinar solutions. For instance, one of the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can also buy webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key competitors, especially when you believe you could connect it in with a built in CRM tool (more on this in a moment). Getresponse KiếM TiềN
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always a very important point to look at when choosing an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their own site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, nevertheless, we’re pleased to say our general deliverability rate now stands at 99%.
Clearly you are going to have to choose the organization’s term for this, but supposing it’s accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of every message on your email analytics – this is something I have not encountered on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability rate, it’s advisable to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability problems utilizing the less costly plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize a single opt-in procedure, the person signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it really easy for users to sign up for your mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your list. A double opt-in procedure is best for verifying that the folks subscribing to your list are using actual email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. are calculated based on a list containing only email addresses).
The fantastic news is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite fine — but to be honest, I think there’s a lot of room for advancement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are offered by Getresponse to switch forms off or on on specific devices or pages of your site. In the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I link my Getresponse into a growth-hacking tool called Sumo (that allows me to change pop-ups off for mobile users, in addition to display forms precisely as I’d like to and onto the webpages I need ). Getresponse KiếM TiềN
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain performance just a bit tricky at times).
1 place I think that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of content and move them about an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of content, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a helpful tool – it is just that the execution of it might be somewhat better.
Also, as explained above, the CRM instrument might be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is completely functional and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product that I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the amount of subscribers it is possible to send to to 1000. It would be useful if this could be raised a bit, as it would help prospective users try out the tool in more’real world’ situations.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of plan to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing based on prerequisites (if you are considering the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Getresponse KiếM TiềN
Distinctions of Each Plan
All the Getresponse plans cover the significant basics — key features include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
landing pages – you can only avail of all landing pages which allow split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – that performance is not available whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a reasonably large number of email addresses onto your own database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an unlimited number of mails per month to, then you might find that hosting it with Getresponse prices $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database but on the number of emails you send per month also. If you are happy to limit the number of mails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service that I can think of that comes in considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your list, it might sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — notably Mailchimp – offer free accounts for users that have a small number of records (but these do not offer the entire assortment of features that you get on a paid plan).
As stated earlier, if you’re ready to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about features? Getresponse KiếM TiềN
Getresponse represents among the more cost-effective ways to host and speak with an email .
It’s also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any competing product that delivers this’all round’ proposal, and it’s what proceeds to convince us to use it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made into the data capture forms too, particularly for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
All in all though I speed Getresponse very tremendously – you get considerable bang for your dollar with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain cases, significantly so) whilst supplying as much, if not more functionality as them.
The reductions you receive when paying for one or two years of service are extremely generous – you will be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and thorough split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its site and supplying deliverability data for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It includes a useful landing page founder – but keep in mind you have to be on a more expensive strategy to get the fully operational version of this.
You can try out all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can not control when and where they’re displayed on your site.
CRM functionality needs to be improved considerably before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing goods.
The pricing arrangement is a little confusing, with users having to pay something of a superior to get the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page addition does not allow you to execute A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Getresponse KiếM TiềN