Description of Getresponse Getresponse Kampagne Erstellen
Getresponse is primarily an email marketing app Which Allows you to: Getresponse Kampagne Erstellen
Import and host a mailing list and also capture data on it
generate newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing alternative.
In addition to email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all the key stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down to the crucial features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer these two channels – if telephone support is a deal-breaker for you you might want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I have never needed to use it quite frequently (a fantastic thing) but once I have I have found it to be a bit of a mixed bag (less of a good thing). Some of the live chat service I’ve received was excellent, and I have not had to wait too long to chat with an agent; the email service less so.
Some of the comments I have from our readers does suggest that there do need to be improvements made concerning the quality of support Getresponse offer. Much like a number of these types of companies, I expect it boils down to that you get on the day. Getresponse Kampagne Erstellen
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of course – open speed, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter that you sent and set them in a section of subscribers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action in your mails, and time your prospective mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user information – you could click one of your readers and see where they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied from the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls supplied; and of course there is nothing to stop you simply designing your HTML email template and minding the code for it.
Additionally, there are tons of templates to choose from — over 500 — and they are presented in easy-to-understand classes, so it’s generally pretty simple to find a good starting point for a template and edit it until you’re delighted with the design.
If you’re really unhappy with the templates offered by Getresponse, there is also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (only 11 templates are provided – well short of the 700+ available for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely some improvements that could be made in this area. Getresponse Kampagne Erstellen
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you — you can set them up so that immediately after someone signs up to your mailing list, they receive a welcome message in the business; a week later they could receive a discount deal for a number of your products or services; three months later they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the example above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to particular lists
changes connected preferences
completed trades / targets
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This type of performance goes way beyond what has traditionally been on offer from autoresponders, and allows you to make a user travel which may be customised to the nth degree.
For a quick overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available to the pricier plans – the’Pro’ program and up. Getresponse Kampagne Erstellen
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, instead of simply directing people to a (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse offers something very beneficial in this regard that most of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that could only be displayed 1,000 times per month.
Also, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse program (where the machine indicates a sample of your customers different versions of your landing page, computes conversion rates, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they’re certainly a useful feature – then it’s definitely worth considering among the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an additional $15 per month, but quite frustratingly, even though the add-on allows you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the pricier plans (which I guess is what Getresponse would like you to do) .
Getresponse was before its rivals for quite a while with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit a’cellphone preview’ button for an instant snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so that you may preview what your email looks like when the screen is employed in either portrait or landscape mode. Getresponse Kampagne Erstellen
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is that the necessity to export data to CSV and straight back to your email marketing tool as a way to perform mailouts (or the necessity to export data from the email marketing tool in your CRM to add prospects to it).
When I saw Getresponse recently introducing a new CRM feature in their plans I was intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to perform quite basic jobs: you could create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your site they finished a form ;
you could then send them a automated email tailored to this pipeline period a couple of days afterwards;
and dependent on the action they took with regard to this email (clicking on a particular link ) you can automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It is very smart stuff, and that I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of this communication from the contact’s history. There is currently no method of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And oddly, if you click on a contact in a bargain pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects aren’t displayed. To observe this, you need to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a deal right to a pipeline and input the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the stuff it can do on the automation aspect is impressive. I’m optimistic that this attribute becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of example, among the leading webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can also buy webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key rivals, particularly when you believe that you can link it in with a built-in CRM tool (more on this in a moment). Getresponse Kampagne Erstellen
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously an important thing to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it in their own website:
At GetResponse we’re often asked about the quality of our deliverability speed. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients jointly, however, we are proud to say our overall deliverability rate now stands at 99%.
Obviously you are going to have to choose the company’s word for this, but supposing it’s true, it’s a good rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse actually gives you the deliverability rate of each message on your email analytics – that is something I have not struck on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability speed, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I’ve not struck any deliverability difficulties using the cheaper plans, competing goods don’t make you invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you utilize one opt-in process, the person registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and therefore the number of readers on your list. A dual opt-in process is better for verifying the folks subscribing to your list are using actual email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. ) are calculated according to a list containing only real email addresses).
The fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds pretty fine — but to tell the truth, I think there is a lot of room for improvement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms off or on on specific devices or pages of your site. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I link my Getresponse to some growth-hacking tool named Sumo (that allows me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the webpages I want). Getresponse Kampagne Erstellen
On the whole, Getresponse is really simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain functionality just a little bit tricky at times).
1 area I think that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of articles and move them about an e-newsletter, in practice it’s quite clunky to use and can lead to accidental deletion of content, or placement of it in the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a helpful instrument – it’s just that the execution of it could be rather better.
Additionally, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is that it restricts the amount of subscribers it is possible to send to 1000. It would be good if this could be raised a bit, as it would help potential users try out the tool in more’real world’ scenarios.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, many additional types of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: that begins at $1199, using accurate pricing depending on prerequisites (if you’re considering the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Getresponse Kampagne Erstellen
Distinctions of Every Plan
All the Getresponse plans cover the important fundamentals — key features include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of all landing pages which enable split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – that functionality is not available whatsoever on the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses onto your own database.
By way of example, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you wish to send an infinite number of emails each month to, then you’ll discover that hosting it with Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database but on the number of emails you send a month too. If you are delighted to set a limit on the amount of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service that I can think of that comes in considerably cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your listing, it may sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less operational offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — especially Mailchimp – provide completely free account for users with a few documents (but these do not supply the full range of features that you get on a paid plan).
As mentioned earlier, if you are prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about attributes? Getresponse Kampagne Erstellen
Getresponse represents among the more cost-effective ways to host and speak using an email .
It’s also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that delivers this’all round’ proposal, and it is what continues to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture types too, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the support offering.
All in all though I speed Getresponse very tremendously – you receive substantial bang for your dollar with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst supplying as much, or even more performance as them.
The discounts you get when paying upfront for one or two years of service are extremely generous – you’ll be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing characters on its site and supplying deliverability data for person e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page creator – but bear in mind that you need to be on a more expensive strategy to get the fully operational version of this.
You are able to try all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms supplied are not responsive and you can not control when and where they’re displayed on your site.
CRM functionality needs to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a bit perplexing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages to to 1000.
The landing page add-on does not let you execute A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Kampagne Erstellen