Import and host a mailing list and also catch data onto it
create newsletters which could be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all of the key stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the key features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer both of these stations – if telephone support is a deal-breaker for you you might wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I have never needed to use it very often (a good thing) but once I’ve I’ve found it to be a small mixed bag (less of a fantastic thing). A number of the live chat service I’ve received was excellent, and I have not had to wait too much time to chat with a broker; the email support less so.
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of track – open rate, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who did not engage with an e-newsletter you shipped and put them in a section of readers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it on your emails, and period your prospective mailouts according to this info
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your website, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user info – you could click one of your readers and see where they signed up from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting tool is decidedly one of most fully featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and vision easily enough with all the controls supplied; and of course there is nothing to prevent you simply designing your own HTML email template and minding the code for this.
Additionally, there are tons of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty simple to locate a good starting point for a template and edit it before you are happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there is also the option of buying a template from a third party provider such as Theme Forest.
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you personally — you can set them up so that instantly after someone signs up to your mailing list, they receive a welcome message in your business; a week after they could get a discount deal for some of your goods or services; 3 weeks later they could receive an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and action-based messages can be triggered by user actions or information, for example:
contributors to certain lists
changes connected preferences
finished trades / goals
changes in consumer information
Lately Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a specific link .
This type of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to create an individual travel which can be customised to the nth level.
To get a fast overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads in the event, instead of simply directing people to a (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse offers something very beneficial in this regard that the majority of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create one landing page, which can simply be displayed 1,000 times per month.
Additionally, and above all, you can not use the landing page A/B testing performance on the least expensive Getresponse plan (where the system indicates a sample of your users different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they are certainly a useful attribute – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an additional $15 a month, but quite frustratingly, even though the add-on allows you to show an infinite number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I guess is exactly what Getresponse would like you to do!) .
Getresponse was before its competitors for quite a while using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see picture right).
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is the need to export information to CSV and straight back to your email marketing instrument as a way to do mailouts (or the need to export info from your email marketing tool into your CRM to add prospects to it).
When I saw Getresponse lately introducing a new CRM feature in their plans I was intrigued – this could potentially eliminate all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it to carry out quite basic jobs: you can create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular stage on a revenue pipeline based on the page of your site that they finished a form on;
you can then send a automated email tailored to that pipeline stage a few days later;
and dependent on the action they took in regards to that email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and that I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a list of the communication in the contact’s history. There’s currently no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And oddly, when you click on a contact within a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you have sent to your prospects are not displayed. To see this, you need to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a deal directly to a pipeline and enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the things it could perform on the automation aspect is remarkable. I’m hopeful that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the notion of having your email database along with your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive too by comparison to based webinar solutions. For instance, among the primary webinar services, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can even buy webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to check at when choosing an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it on their site:
At GetResponse we’re often asked about the quality of the deliverability speed. Since deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients jointly, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to choose the organization’s word for this, but assuming it is accurate, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something I have not encountered on competing goods’ metrics. A thumbs up for this.
I do have to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability speed, it is a good idea to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I have not encountered any deliverability problems using the cheaper plans, competing products don’t make you invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use one opt-in process, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it very simple for users to sign up for your mailing list; additionally, it generally increases conversion rate and therefore the amount of subscribers on your record. A double opt-in procedure is better for verifying that the folks subscribing to a list are using real email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated according to a list containing only email addresses).
Now, the good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds quite fine — but to tell the truth, I think there is a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on specific devices or pages of your website. In the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain functionality just a bit tricky at times).
One area I feel that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and move them around an e-newsletter, in practice it is fairly user friendly to use and may cause accidental deletion of content, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does result in a helpful tool – it is just that the execution of it could be rather better.
Also, as described above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of readers you can send to 1000. It would be good if this could be increased a bit, as it might help potential users try the tool out in more’real-world’ situations.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of strategy to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that starts at $1199, using accurate pricing based on prerequisites (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Distinctions of Every Strategy
All the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
Landing pages – you can only avail of landing pages which allow split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – this performance is not available whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a fairly large number of email addresses on your database.
For example, if you’ve got a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of mails each month to, you might discover that hosting it using Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your own database but on how many emails you send a month too. If you are delighted to set a limit on the number of mails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The sole well-known service I could think of that comes in considerably more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less operational offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — especially Mailchimp – provide free account for users that have a few records (but these don’t offer the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you’re ready to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors do not yet supply.
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It is also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any rival product that offers this’all round’ proposition, and it is what continues to persuade us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture types also, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the support offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your dollar with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst supplying just as much, if not more functionality as them.
The reductions you receive when paying for a couple of decades of support are extremely generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its reporting and thorough split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its own site and supplying deliverability statistics for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters very readily.
It comes with a helpful landing page founder – but keep in mind that you have to be on a more expensive plan to get the fully operational version of the.
You can test all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can’t control when and where they’re displayed on your site.
CRM performance needs to be improved substantially before it could be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those provided by competing goods.
The pricing structure is a bit perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages into 1000.
The landing page addition does not let you execute A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.