Description of Getresponse Getresponse In C#
Getresponse is primarily an email Advertising app Which Allows you to: Getresponse In C#
Import and host a mailing list and also capture data onto it
create newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing alternative.
In addition to email marketing, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does it provide all of the crucial stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email support and various online tutorials / resources.
Sadly, the phone service has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer you both of these stations – if phone support is a deal-breaker for you then you may wish to contemplate Aweber, which still supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I have never needed to use it quite often (a good thing) but when I have I have discovered it for a small mixed bag (less of a fantastic thing). A number of those live chat service I’ve received has been excellent, and I haven’t needed to wait too much time to chat with a broker; the email service less so.
Some of the feedback I have from our readers does suggest that there do have to be improvements made concerning the caliber of service Getresponse offer. As with a number of these types of businesses, I anticipate it boils down to who you get on the day. Getresponse In C#
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to spot people who did not engage with an e-newsletter that you shipped and set them in a segment of subscribers which you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your emails, and time your future mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user information – you could click on one of your readers and see in which they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box look a bit dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and imagery easily enough using the controls supplied; and of course there is nothing to stop you designing your HTML email template and minding the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, so it’s generally pretty simple to find a good starting point for a template and edit it until you’re happy with the plan.
If you’re really not pleased with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be created in this area. Getresponse In C#
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can set them up so that instantly after somebody signals up to your mailing list, they receive a welcome message from your company; a week later they could receive a discount deal for some of your goods or services; three weeks after they could receive an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, for example:
subscriptions to particular lists
changes in contact tastes
completed trades / targets
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This kind of performance goes way beyond what has traditionally been available from autoresponders, and lets you make a user travel which may be customised to the nth level.
To get a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the pricier plans – the’Pro’ plan and upward. Getresponse In C#
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads in the event, rather than simply directing people to some (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse offers something quite useful in this regard that the majority of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create one landing page, which can simply be displayed 1,000 times per month.
Additionally, and above all, you can not utilize the landing page A/B testing performance on the cheapest Getresponse plan (where the system indicates a sample of your users different versions of your landing page, computes conversion rates, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they’re certainly a helpful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an additional $15 per month, but very frustratingly, even though the add-on allows you to display an infinite amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the pricier plans (which I suppose is what Getresponse would like you to do!) .
Getresponse was before its competitors for quite a while with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone preview around, so that you may preview what your email looks like when the screen is employed in either portrait or landscape style. Getresponse In C#
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the necessity to export information to CSV and straight back to your email marketing tool as a way to perform mailouts (or the necessity to export data from your email marketing tool in your CRM to include leads to it).
So when I saw Getresponse lately introducing a new CRM feature in their plans I had been intrigued – this could potentially do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it to carry out quite basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your website that they completed a form on;
you can then send them a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the actions they took with regard to this email (clicking on a particular link ) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front — there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a list of this communication from the contact’s history. There is now no way of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And oddly, if you click on a contact within a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects are not displayed. To see this, you have to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then enter the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the stuff it could do on the automation side is impressive. I’m optimistic that this feature gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of having your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very aggressive too compared to based webinar solutions. For instance, one of the leading webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can also purchase webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key rivals, particularly when you consider that you can link it in with a built-in CRM tool (more on this in a moment). Getresponse In C#
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always a very important point to check at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For our customers collectively, however, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to take the organization’s term for this, but assuming it is accurate, it is a good rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse actually gives you the deliverability rate of every message in your email analytics – this is something that I have not struck on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse up on one thing relating to deliverability however: to guarantee a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties using the cheaper plans, competing products don’t make you invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you use use one opt-in process, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one opt-in process is that it makes it really easy for users to sign up for your mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your list. A dual opt-in process is better for verifying the folks subscribing to a record are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. ) are calculated based on a list containing only email addresses).
Now, the fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there is a lot of room for improvement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms off or on on particular devices or individual pages of your site. At the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I connect my Getresponse to a growth-hacking tool called Sumo (that enables me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the pages I need ). Getresponse In C#
Overall, Getresponse is really straightforward to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain performance a bit tricky at times).
One place I think that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of articles and transfer them around an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does result in a useful instrument – it’s just that the execution of it could be somewhat better.
Additionally, as explained above, the CRM tool might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it limits the amount of readers it is possible to send to 1000. It would be good if that could be raised a bit, as it might help potential users try out the tool in more’real-world’ situations.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of strategy to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: this begins at $1199, using exact pricing based on requirements (if you are interested in the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than many competing platforms. Getresponse In C#
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
Landing pages – you can only avail of all landing pages that enable split testing and unlimited views if you’re on a’Guru’ plan or higher
Webinars – this functionality isn’t accessible whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a fairly high number of email addresses onto your own database.
For example, if you’ve got a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of emails per month to, then you might find that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database but on how many emails you send per month too. If you’re delighted to limit the number of emails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less functional offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing suppliers — notably Mailchimp – provide free accounts for users with a few documents (but these do not offer the full range of features that you get on a paid plan).
As stated before, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? Getresponse In C#
Getresponse represents one of the more cost-effective ways to host and speak with an email database.
It is also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that delivers this’all round’ proposition, and it is what continues to persuade us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made into the data capture forms also, particularly for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
All in all though I speed Getresponse very highly – you get substantial bang for your buck with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain cases, substantially so) whilst offering just as much, if not more functionality as them.
The reductions you receive when paying upfront for one or two decades of support are very generous – you’ll be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its reporting and thorough split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its own website and supplying deliverability data for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters really easily.
It comes with a useful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully functional version of this.
You are able to test all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can’t control when and where they’re displayed on your website.
CRM functionality has to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those provided by competing goods.
The pricing structure is a bit perplexing, with users having to cover something of a superior to get the landing page creator tool.
The free trial limits the number of subscribers you can send messages to to 1000.
The landing page addition doesn’t allow you to perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Getresponse In C#