Description of Getresponse Getresponse Hq
Getresponse is primarily an email marketing app that allows you to: Getresponse Hq
Import and host a mailing list and catch data on it
create newsletters which could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing alternative.
In addition to email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does this provide all of the crucial stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down into the key qualities to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and various online tutorials / tools.
Sadly, the telephone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer both of these channels – if telephone service is a deal-breaker for you then you may wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I have not had to use it very frequently (a good thing) but when I have I have found it for a bit of a mixed bag (less of a good thing). Some of those live chat service I’ve received was excellent, and I haven’t had to wait too long to talk to a broker; the email service less so.
Some of the comments I’ve got from our readers does suggest that there do have to be improvements made concerning the caliber of support Getresponse offer. As with a number of these kinds of companies, I anticipate it boils down to that you get on the day. Getresponse Hq
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of course – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter that you sent and set them in a segment of subscribers that you may then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it in your mails, and time your future mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales page on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user info – you could click on one of your subscribers and see where they signed up from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is definitely one of most fully featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided out of the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough with all the controls provided; and of course there’s nothing to stop you designing your HTML email template and minding the code for this.
Additionally, there are tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, therefore it’s generally pretty simple to find a good beginning point for a template and edit it until you are happy with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (only 11 templates are supplied – well short of their 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements which could be made in this area. Getresponse Hq
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you — you can set them up so that immediately after someone signals up to a mailing list, they receive a welcome message in your company; a week after they could get a discount offer for some of your goods or services; 3 weeks after they could receive an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the example above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact tastes
completed trades / goals
changes in consumer information
Lately Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a certain link etc..
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to make a user journey that may be customised to the nth level.
For a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available on the pricier programs – the’Guru’ plan and up. Getresponse Hq
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, rather than simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse offers something very beneficial in this regard that most of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which can simply be displayed 1,000 times a month.
Also, and very importantly, you can not utilize the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine shows a sample of your users different versions of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they’re certainly a helpful attribute – then it is definitely worth considering among the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on for an extra $15 a month, however very frustratingly, even though the add-on permits you to show an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I suppose is what Getresponse want you to do!) .
Getresponse was before its rivals for quite a while with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you just hit on a’cellphone preview’ button to get a quick snapshot of your email looks like on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone preview around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Getresponse Hq
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is the necessity to export data to CSV and straight back into your email marketing tool as a way to do mailouts (or the need to export info from your email marketing tool into your CRM to include leads to it).
When I saw Getresponse lately introducing a new CRM feature in their plans I was intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it to carry out quite basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline stage.
An example of how you could use this operation is as follows:
You can add a contact to a specific point on a sales pipeline depending on the page of your site they completed a form on;
you can then send a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the actions they took with regard to this email (clicking on a certain link etc) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of this communication in the contact’s history. There’s currently no way of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And strangely, when you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve sent to your prospects aren’t displayed. To see this, you need to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it could do on the automation side is remarkable. I am optimistic that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very competitive too by comparison to established webinar solutions. By way of instance, one of the leading webinar services, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even purchase webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key rivals, particularly when you believe that you can connect it in using a built in CRM tool (more about that in a minute ). Getresponse Hq
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always an important thing to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers collectively, nevertheless, we are proud to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to have to take the organization’s word for this, but supposing it is accurate, it’s a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of each message on your email analytics – that is something I have not encountered on rival goods’ metrics. A thumbs up for this.
I do need to pull Getresponse on something relating to deliverability however: to ensure a high deliverability rate, it is a good idea to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability problems using the cheaper plans, competing goods do not force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single opt-in process is that it makes it very simple for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the number of readers on your list. A double opt-in process is better for verifying that the people subscribing to your record are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. are calculated based on a list comprising only real email addresses).
Now, the good news is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds pretty good — but to be honest, I think there is a lot of room for advancement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on specific devices or pages of your site. At the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I link my Getresponse into a growth-hacking instrument called Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the webpages I want). Getresponse Hq
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain functionality just a bit tricky at times).
1 place I feel that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of content, or placement of it at the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will result in a useful instrument – it’s just that the execution of it might be rather better.
Also, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product I do not use” scenario.
The only down side to this free trial is that it restricts the amount of subscribers it is possible to send to 1000. It would be good if that could be raised a little, as it might help potential users try out the tool in more’real world’ scenarios.
There are three chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing based on requirements (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than most competing platforms. Getresponse Hq
Distinctions of Each Plan
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of landing pages which enable split testing and boundless views if you’re on a’Guru’ plan or higher
Webinars – this performance isn’t accessible at all on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially in case you have a reasonably large number of email addresses on your own database.
By way of instance, if you have a mailing list comprising between 9,000 and 10,000 records which you want to send an infinite number of emails per month to, then you might discover that hosting it using Getresponse costs $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database however on the number of emails you send per month too. If you are delighted to limit the number of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service that I can think of that comes in significantly cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if less operational offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — notably Mailchimp – offer free account for users with a small number of records (but these don’t supply the full assortment of features that you get on a paid program ).
As mentioned earlier, if you’re ready to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about attributes? Getresponse Hq
Getresponse represents one of the more cost-effective tactics to host and speak using an email .
It’s also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any competing product that delivers this’all around’ proposal, and it is what proceeds to persuade us to use it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements can be made to the data capture types also, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
All in all though I rate Getresponse very highly – you receive considerable bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in some cases, significantly so) whilst offering just as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of decades of support are extremely generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and thorough split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its site and providing deliverability statistics for individual e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a helpful landing page creator – but keep in mind you need to be on a more expensive plan to get the fully functional version of the.
You can test out all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can not control when and where they’re displayed on your site.
CRM performance has to be improved substantially before it could be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those provided by competing products.
The pricing structure is a little confusing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to perform A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Getresponse Hq