Description of Getresponse Getresponse Help
Getresponse is primarily an email Advertising app Which Allows you to: Getresponse Help
Import and host a mailing list and catch data onto it
generate newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does it provide all of the crucial stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down into the key features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email service and various online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer both of these stations – if telephone support is a deal-breaker for you then you might wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve never needed to use it very often (a fantastic thing) but when I’ve I’ve found it to be a bit of a mixed bag (less of a fantastic thing). Some of those live chat support I’ve received has been outstanding, and I haven’t had to wait too long to talk to a broker; the email service less so.
Some of the feedback I have from our readers does indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a number of these types of businesses, I anticipate it often boils down to that you get on the day. Getresponse Help
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify people who did not engage with an e-newsletter you sent and set them in a section of readers that you can then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your emails, and period your future mailouts according to this information
’email ROI’: by incorporating some tracking code into your post-sales webpage on your site, you can discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you could click on one of your readers and see where they signed from, where they are located and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box seem somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough using the controls provided; and of course there is nothing to prevent you simply designing your own HTML email template and minding the code for it.
Furthermore, there are tons of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty straightforward to locate a good beginning point to get a template and then edit it before you are delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely a few improvements that could be made in this area. Getresponse Help
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can put them up so that immediately after somebody signs up to a mailing list, they receive a welcome message from your company; a week later they can get a discount offer for some of your products or services; 3 weeks later they could obtain an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the example above, and also action-based messages may be triggered by user actions or advice, such as:
subscriptions to particular lists
changes in contact tastes
completed transactions / goals
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This kind of performance goes far beyond what has traditionally been on offer from autoresponders, and allows you to make an individual travel that may be customised to the nth degree.
For a quick overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available to the pricier plans – the’Guru’ program and up. Getresponse Help
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse provides something very useful in this regard that most of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, which could simply be displayed 1,000 times per month.
Also, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (whereby the system shows a sample of your users different variations of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they are unquestionably a useful attribute – then it is definitely worth considering one of the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an additional $15 per month, however very frustratingly, although the add-on allows you to show an infinite amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for one of the more expensive plans (which I guess is exactly what Getresponse want you to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’cellphone preview’ button for a quick snapshot of your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so that you can preview what your email looks like when the display is used in either portrait or landscape mode. Getresponse Help
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is that the necessity to export information to CSV and straight back into your email marketing tool in order to do mailouts (or the need to export data from your email marketing tool in your CRM to add leads to it).
So when I saw Getresponse recently introducing a new CRM attribute into their plans I was intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it to carry out quite basic tasks: you could create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a particular stage on a revenue pipeline based on the page of your site they completed a form ;
you can then send a automated email tailored to this pipeline period a couple of days later;
and dependent on the action they took in regards to that email (clicking on a particular link etc) you could automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very smart stuff, and that I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of the communication from the contact’s history. There is now no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, when you click a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have delivered to your prospects are not displayed. To see this, you have to go from the CRM part of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and input the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it could perform on the automation side is impressive. I’m optimistic that this feature becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the notion of having your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very aggressive also compared to established webinar solutions. For instance, among the leading webinar providers, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might even purchase webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key competitors, especially when you consider that you can connect it in with a built in CRM tool (more on this in a minute ). Getresponse Help
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously an important point to check at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it on their site:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers collectively, nevertheless, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to take the company’s term for this, but supposing it’s accurate, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something I haven’t encountered on competing products’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing concerning deliverability nevertheless: to guarantee a high deliverability rate, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability difficulties utilizing the less costly plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the person signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one opt-in process is that it makes it really simple for users to sign up for your mailing list; additionally, it generally increases conversion rate and so the amount of readers on your list. A dual opt-in procedure is better for verifying the people subscribing to a list are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. ) are calculated according to a list comprising just real email addresses).
The fantastic news here is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds quite fine — but to tell the truth, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are offered by Getresponse to change forms on or off on specific devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse to some growth-hacking instrument named Sumo (that allows me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and on the webpages I need ). Getresponse Help
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain performance a little bit tricky at times).
One place I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of articles and move them about an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of content, or placement of it at the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a useful tool – it’s just that the execution of it might be rather better.
Additionally, as described above, the CRM instrument might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the amount of readers it is possible to send to 1000. It would be good if that could be increased a bit, as it would help prospective users try the tool out in more’real-world’ scenarios.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional kinds of strategy to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists transcend 100,000 email addresses: that begins at $1199, using exact pricing depending on requirements (if you’re interested in the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Getresponse Help
Distinctions of Every Plan
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
landing pages – you can only avail of all landing pages that enable split testing and unlimited views if you’re on a’Pro’ plan or greater
Webinars – that performance is not accessible at all around the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly in case you have a reasonably high number of email addresses onto your own database.
By way of instance, if you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an unlimited number of mails each month to, then you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your database however on how many emails you send per month also. If you’re delighted to set a limit on the amount of mails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The only well-known service that I can think of that comes from considerably more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your list, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less functional offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — notably Mailchimp – offer free account for users with a small number of records (but these don’t supply the full range of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Getresponse Help
Getresponse represents among the more cost-effective ways to host and speak using an email .
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that offers this’all round’ proposal, and it’s what proceeds to convince us to use it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements can be made into the data capture forms too, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
All in all though I speed Getresponse very highly – you get considerable bang for your dollar with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain situations, substantially so) whilst offering just as much, or even more performance as them.
The discounts you receive when paying for one or two decades of service are extremely generous – you’ll be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its reporting and thorough split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its own site and providing deliverability data for individual e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters really easily.
It includes a helpful landing page founder – but keep in mind that you have to be on a more expensive plan to get the fully functional version of this.
You can test out all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can’t control when and in which they are displayed on your site.
CRM performance needs to be improved substantially before it can be considered a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a bit confusing, with users having to cover something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you can send messages to to 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Help