Description of Getresponse Getresponse Help Center
Getresponse is primarily an email marketing app Which Allows you to: Getresponse Help Center
Import and host a mailing list and also catch data onto it
create newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing solution.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down into the crucial features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email service and various online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer you these two stations – if telephone service is a deal-breaker for you you may wish to contemplate Aweber, which still provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I’ve never needed to use it quite often (a good thing) but once I’ve I have discovered it to be a bit of a mixed bag (less of a fantastic thing). Some of the live chat service I have received has been outstanding, and I have not needed to wait too long to talk to an agent; the email support .
Some of the feedback I’ve got from our readers does indicate that there do need to be improvements made concerning the caliber of service Getresponse offer. As with a number of these kinds of companies, I expect it boils down to that you get daily. Getresponse Help Center
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to spot people who didn’t engage with an e-newsletter that you sent and put them in a section of subscribers that you may then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your mails, and time your future mailouts based on this information
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you could click one of your subscribers and see in which they signed from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most fully featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided out of the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls supplied; and of course there is nothing to stop you designing your HTML email template and importing the code for this.
Furthermore, you will find tons of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it’s generally pretty simple to find a good starting point to get a template and edit it before you’re happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t so extensive (only 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this area. Getresponse Help Center
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you — you can set them up so that immediately after someone signs up to your mailing list, they receive a welcome message from the business; a week later they can get a discount deal for a number of your products or services; 3 months later they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the example above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes connected preferences
completed trades / goals
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual travel which can be customised to the nth degree.
For a quick overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available to the pricier plans – the’Guru’ plan and upward. Getresponse Help Center
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads if, instead of simply directing individuals to some (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse provides something very useful in this respect that the majority of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create one landing page, that can simply be displayed 1,000 times per month.
Also, and above all, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (where the system shows a sample of your customers different variations of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they’re unquestionably a useful attribute – then it is definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 per month, however very frustratingly, although the add-on permits you to display an infinite number of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier programs (which I suppose is exactly what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so you may preview what your email looks like when the display is employed in either portrait or landscape mode. Getresponse Help Center
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the necessity to export information to CSV and straight back into your email marketing instrument as a way to do mailouts (or the need to export info from the email marketing tool in your CRM to add prospects to it).
When I watched Getresponse recently introducing a brand new CRM feature in their plans I was intrigued – that could possibly do away with all that info exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it to carry out quite basic jobs: you could create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline stage.
An example of how to use this operation is as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your website that they completed a form on;
you could then send a automated email tailored to this pipeline stage a few days afterwards;
and based on the action they took with regard to this email (clicking on a particular link ) you can automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a record of the communication in the contact’s history. There is currently no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And oddly, when you click a contact in a bargain pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects aren’t displayed. To see this, you need to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a deal right to a pipeline and then input the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it could perform on the automation side is impressive. I’m optimistic that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the idea of having your email database along with your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can also buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, particularly once you believe that you can link it in with a built-in CRM tool (more about that in a moment). Getresponse Help Center
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously a very important thing to look at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we are often asked about the quality of the deliverability speed. Since deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For our clients collectively, nevertheless, we’re proud to say our general deliverability rate now stands at 99%.
Obviously you are going to need to choose the organization’s word for this, but assuming it’s accurate, it is a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something I have not struck on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability rate, it is advisable to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability problems using the cheaper plans, competing goods do not force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize a single opt-in process, the person registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one sampling procedure is that it makes it very easy for users to sign up for a mailing list; it also generally increases conversion speed and therefore the number of readers on your list. A double opt-in process is best for verifying that the folks subscribing to your record are using real email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list containing only email addresses).
Now, the fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds pretty fine — but to tell the truth, I think there’s a great deal of room for improvement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controllers are provided by Getresponse to switch forms on or off on specific devices or individual pages of your site. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I link my Getresponse into a growth-hacking tool called Sumo (that allows me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d like to and on the pages I want). Getresponse Help Center
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain performance a bit tricky at times).
One place I feel that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of material, or placement of it at the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will result in a useful instrument – it is just that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM tool might be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of subscribers you can send to to 1000. It would be good if this could be increased a little, as it would help potential users try the tool out in more’real-world’ scenarios.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, several additional types of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists exceed 100,000 email addresses: that begins at $1199, with exact pricing based on prerequisites (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Getresponse Help Center
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you are on a’Pro’ plan or higher
Webinars – this functionality isn’t available at all around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially in case you’ve got a reasonably high number of email addresses on your own database.
For example, if you have a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of emails per month to, then you might discover that hosting it with Getresponse costs $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your database however on how many emails you send a month too. If you’re happy to limit the amount of mails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The only well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your list, it may sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if less operational offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – provide completely free account for users with a small number of records (but these don’t offer the entire range of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Getresponse Help Center
Getresponse represents one of the more cost-effective tactics to host and communicate with an email .
It is also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that offers this’all around’ proposition, and it’s what proceeds to persuade us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A lot of improvements can be made into the data capture forms also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
All in all though I rate Getresponse very tremendously – you get considerable bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, substantially so) whilst supplying just as much, or even more functionality as them.
The discounts you receive when paying for a couple of decades of service are extremely generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and thorough split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its website and supplying deliverability data for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters really readily.
It includes a helpful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You can try all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms provided aren’t responsive and you can not control when and in which they’re displayed on your website.
CRM performance needs to be improved substantially before it could be considered a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those provided by competing goods.
The pricing arrangement is a little confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages to to 1000.
The landing page addition doesn’t allow you to execute A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Getresponse Help Center