Description of Getresponse Getresponse Halifax
Getresponse is primarily an email marketing program that allows you to: Getresponse Halifax
Import and host a mailing list and catch data on it
generate newsletters which can be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / tools.
Regrettably, the phone support has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer both of these stations – if phone service is a deal-breaker for you then you may wish to contemplate Aweber, which still provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I have not had to use it very often (a fantastic thing) but once I’ve I have found it to be a bit of a mixed bag (less of a fantastic thing). Some of the live chat service I have received has been outstanding, and I have not needed to wait too long to talk to a broker; the email support less so.
Some of the comments I have from our readers does suggest that there do need to be improvements made in terms of the quality of support Getresponse offer. As with a number of these kinds of businesses, I anticipate it often boils down to who you get on the day. Getresponse Halifax
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot individuals who did not engage with an e-newsletter you shipped and set them in a section of subscribers which you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your mails, and time your prospective mailouts based on this information
’email ROI’: by adding some tracking code to your post-sales webpage on your website, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user info – you could click on one of your subscribers and see where they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales tracking) however Getresponse’s reporting tool is decidedly one of most fully featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied out of the box seem a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and naturally there’s nothing to prevent you designing your own HTML email template and importing the code for it.
Furthermore, you will find tons of templates to choose from — over 500 — and they are presented in easy-to-understand categories, so it is generally pretty simple to locate a good beginning point for a template and edit it before you are happy with the design.
If you are really unhappy with the templates provided by Getresponse, there is also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t so extensive (only 11 templates are supplied – well short of their 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be created in this area. Getresponse Halifax
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you personally — you can put them up so that immediately after somebody signals up to your mailing list, they receive a welcome message in your business; a week later they could receive a discount deal for a number of your products or services; 3 months later they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the example above, and also action-based messages can be triggered by user actions or advice, such as:
subscriptions to particular lists
changes in contact tastes
completed trades / goals
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a specific link .
This kind of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you create a user travel that can be customised to the nth level.
For a quick overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ program and up. Getresponse Halifax
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something quite beneficial in this respect that the majority of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, that could only be displayed 1,000 times a month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine indicates a sample of your customers different versions of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they are unquestionably a useful feature – then it is definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an extra $15 a month, but quite frustratingly, even though the add-on allows you to display an unlimited amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I guess is what Getresponse want one to do) .
Getresponse was before its competitors for quite some time using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone preview around, so you can preview what your own email looks like when the display is employed in either portrait or landscape mode. Getresponse Halifax
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is the necessity to export information to CSV and back into your email marketing instrument as a way to perform mailouts (or the need to export data from your email marketing tool into your CRM to add leads to it).
So when I watched Getresponse recently introducing a brand new CRM feature in their plans I had been intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline stage.
An example of how to use this functionality is as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your site that they completed a form on;
you could then send a automated email tailored to this pipeline stage a few days afterwards;
and dependent on the actions they took with regard to this email (clicking on a certain link ) you can automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It is very smart stuff, and that I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a record of this communication in the contact’s history. There’s currently no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And oddly, if you click on a contact in a deal pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your leads are not displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing this does not display their history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and input the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the things it could do on the automation side is impressive. I am hopeful that this feature becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very aggressive too compared to based webinar solutions. For example, among the leading webinar services, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key rivals, especially when you believe you could connect it in using a built in CRM tool (more on that in a minute ). Getresponse Halifax
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important point to look at when choosing an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it in their own site:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers jointly, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Obviously you are going to need to choose the organization’s word for this, but supposing it is true, it’s a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something that I have not struck on rival products’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on something relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s a good idea to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties utilizing the cheaper plans, competing products don’t make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you use use a single opt-in procedure, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion speed and so the number of subscribers on your record. A dual opt-in procedure is better for verifying the folks subscribing to your list are using actual email addresses and leads to cleaner data and more precise stats (because open rates etc. ) are calculated according to a list containing only email addresses).
The good news is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there is a lot of room for advancement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controllers are provided by Getresponse to switch forms on or off on particular devices or individual pages of your website. In the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I connect my Getresponse into some growth-hacking tool called Sumo (this enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d like to and on the pages I need ). Getresponse Halifax
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain functionality just a bit tricky at times).
1 area I think that might be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of articles and transfer them around an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of content, or positioning of it at the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a helpful tool – it is only that the implementation of it might be somewhat better.
Additionally, as explained above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is completely functional and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it restricts the number of subscribers it is possible to send to to 1000. It would be good if that could be raised a bit, as it would help prospective users try the tool out in more’real world’ scenarios.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, many additional types of plan to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists transcend 100,000 email addresses: this starts at $1199, using exact pricing based on prerequisites (if you are considering the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Getresponse Halifax
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The ability to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of landing pages that enable split testing and boundless views if you are on a’Guru’ plan or higher
Webinars – that functionality is not available at all around the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially in case you have a reasonably high number of email addresses onto your own database.
By way of example, in case you have a mailing list comprising between 9,000 and 10,000 records which you want to send an infinite number of mails each month to, then you might find that hosting it with Getresponse prices $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database but on how many emails you send per month too. If you’re delighted to set a limit on the amount of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service that I could think of that comes in significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your list, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – provide completely free account for users that have a small number of records (but these don’t supply the entire assortment of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Getresponse Halifax
Getresponse represents one of the more cost-effective ways to host and communicate using an email database.
It’s also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any competing product that delivers this’all around’ proposition, and it’s what proceeds to persuade us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture types too, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the service offering.
All in all though I rate Getresponse very highly – you get considerable bang for your dollar with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain situations, substantially so) whilst supplying just as much, if not more functionality as them.
The discounts you get when paying upfront for one or two years of service are very generous – you will be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing figures on its own website and supplying deliverability data for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page creator – but keep in mind that you need to be on a more expensive strategy to get the fully operational version of this.
You are able to try all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your website.
CRM functionality has to be improved considerably before it could be considered a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a bit perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the amount of readers you can send messages into 1000.
The landing page addition does not allow you to perform A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Getresponse Halifax