Description of Getresponse Getresponse Guide
Getresponse is primarily an email Advertising program that allows you to: Getresponse Guide
Import and host a mailing list and also capture data on it
create newsletters that could be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing alternative.
In addition to email marketing, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down into the crucial features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer you these two stations – if phone service is a deal-breaker for you then you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I’ve never needed to use it very frequently (a fantastic thing) but when I have I’ve discovered it for a bit of a mixed bag (less of a good thing). A number of the live chat service I have received was excellent, and I have not needed to wait too much time to talk to a broker; the email support less so.
Some of the comments I have from our readers will suggest that there do need to be improvements made in terms of the quality of support Getresponse offer. As with a number of these kinds of companies, I anticipate it often boils down to who you get on the day. Getresponse Guide
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot people who did not engage with an e-newsletter you shipped and put them in a section of readers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your emails, and time your future mailouts according to this info
’email ROI’: by incorporating some tracking code into your post-sales webpage on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you could click on one of your subscribers and see where they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting tool is definitely one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied out of the box seem somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and vision easily enough using the controls supplied; and of course there’s nothing to prevent you simply designing your HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty simple to find a good starting point for a template and then edit it until you are happy with the plan.
If you’re really unhappy with the templates offered by Getresponse, there’s also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (just 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements which could be created in this region. Getresponse Guide
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you personally — you can set them up so that immediately after someone signals up to your mailing list, they get a welcome message from your business; a week after they could get a discount deal for some of your products or services; three weeks after they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the example above, and action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes connected preferences
finished trades / goals
changes in consumer data
Recently Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link etc..
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and allows you to make an individual journey that can be customised to the nth level.
For a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ plan and up. Getresponse Guide
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, instead of simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something quite beneficial in this respect that most of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, which could simply be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing performance on the cheapest Getresponse program (whereby the machine shows a sample of your users different variations of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they’re unquestionably a helpful feature – then it’s definitely worth considering one of the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an additional $15 a month, however very frustratingly, although the add-on allows you to display an infinite amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the pricier programs (which I guess is exactly what Getresponse want one to do) .
Getresponse was ahead of its competitors for quite a while using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’cellphone preview’ button to get an instant snapshot of your email resembles on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone trailer around, so that you may preview what your own email looks like when the display is used in either portrait or landscape style. Getresponse Guide
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the need to export information to CSV and back to your email marketing instrument as a way to do mailouts (or the need to export info from the email marketing tool in your CRM to include leads to it).
So when I saw Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it to perform quite basic jobs: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a particular point on a revenue pipeline based on the page of your website that they completed a form ;
you could then send them a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the action they took with regard to this email (clicking on a particular link etc) you can automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a record of the communication from the contact’s history. There is currently no way of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, when you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you’ve sent to your prospects are not displayed. To observe this, you need to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and input the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the things it can do on the automation side is impressive. I’m optimistic that this attribute becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of getting your email database and your webinar tool under the exact same roof is very appealing.
The pricing is also very aggressive too compared to based webinar solutions. By way of instance, one of the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ program allows you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might even purchase webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, especially once you consider that you can link it in using a built-in CRM tool (more on this in a minute ). Getresponse Guide
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important point to look at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it on their site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For our customers jointly, nevertheless, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to have to take the organization’s word for this, but assuming it’s accurate, it’s a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something that I have not struck on competing goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not encountered any deliverability problems utilizing the cheaper plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in process, the person signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single opt-in process is that it makes it very easy for users to subscribe to your mailing list; it also generally increases conversion speed and so the number of readers on your record. A dual opt-in procedure is best for verifying that the folks subscribing to your record are using actual email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. ) are calculated according to a list comprising only real email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controls are offered by Getresponse to switch forms off or on on particular devices or individual pages of your site. At the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse into some growth-hacking tool named Sumo (this enables me to change pop-ups off for mobile users, as well as display forms precisely as I’d love to and onto the webpages I need ). Getresponse Guide
Overall, Getresponse is pretty simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain performance a little bit tricky at times).
One place I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of content and transfer them about an e-newsletter, in practice it’s fairly user friendly to use and may cause accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will result in a useful tool – it’s just that the execution of it might be rather better.
Also, as explained above, the CRM tool might be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial that Getresponse supplies is fully operational and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it limits the number of readers you can send to to 1000. It would be useful if that could be increased a bit, as it would help prospective users try the tool out in more’real-world’ situations.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, several additional kinds of strategy to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: this begins at $1199, with accurate pricing depending on requirements (if you are interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Getresponse Guide
Distinctions of Each Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of all landing pages that enable split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – that performance is not available whatsoever on the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a reasonably large number of email addresses on your database.
By way of example, in case you’ve got a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of emails per month to, then you might discover that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your database but on how many emails you send a month also. If you’re delighted to limit the number of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service that I could think of that comes in significantly cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your listing, it might occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — especially Mailchimp – provide free account for users that have a few documents (but these do not offer the entire range of features that you get on a paid plan).
As mentioned earlier, if you are prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? Getresponse Guide
Getresponse represents one of the more cost-effective tactics to host and communicate using an email .
It’s also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any competing product that delivers this’all around’ proposal, and it is what continues to persuade us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements can be made to the data capture types too, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the support offering.
All in all though I rate Getresponse very tremendously – you get considerable bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst supplying just as much, or even more performance as them.
The reductions you get when paying for a couple of years of service are very generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing figures on its website and providing deliverability data for individual e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a useful landing page creator – but keep in mind that you need to be on a more expensive strategy to get the fully operational version of this.
You are able to try all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and in which they are displayed on your website.
CRM functionality has to be improved considerably before it can be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with users having to pay something of a superior to get the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page addition doesn’t let you execute A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Getresponse Guide