Description of Getresponse Getresponse Guaranteed Subscribers
Getresponse is primarily an email marketing program Which Allows you to: Getresponse Guaranteed Subscribers
Import and host a mailing list and also catch data onto it
create newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing solution.
In addition to email advertising, it also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down into the crucial features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and various online tutorials / tools.
Sadly, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer you both of these stations – if telephone support is a deal-breaker for you you might want to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I’ve not had to use it very often (a fantastic thing) but once I’ve I have found it to be a small mixed bag (less of a good thing). A number of those live chat support I have received has been excellent, and I haven’t had to wait too long to talk to a broker; the email service less so.
Some of the comments I have from our readers will indicate that there do have to be improvements made in terms of the caliber of support Getresponse offer. Much like a lot of these kinds of companies, I anticipate it often boils down to who you get on the day. Getresponse Guaranteed Subscribers
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot people who didn’t participate with an e-newsletter that you shipped and set them in a section of subscribers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your mails, and time your prospective mailouts based on this information
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your website, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you could click on one of your subscribers and see in which they signed from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) however Getresponse’s reporting tool is definitely one of most featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and vision easily enough using the controls supplied; and of course there is nothing to prevent you simply designing your HTML email template and minding the code for this.
Furthermore, you will find a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, so it’s generally pretty simple to locate a good beginning point to get a template and edit it before you’re delighted with the design.
If you are really not pleased with the templates provided by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely some improvements that could be created in this region. Getresponse Guaranteed Subscribers
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you — you can put them up so that immediately after someone signs up to your mailing list, they receive a welcome message in your business; a week later they can receive a discount deal for some of your goods or services; 3 weeks later they could receive an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes in contact tastes
finished transactions / targets
changes in user information
Recently Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you create an individual travel that may be customised to the nth level.
To get a fast overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Pro’ program and upward. Getresponse Guaranteed Subscribers
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, instead of simply directing people to some (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something quite beneficial in this respect that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, which could simply be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine indicates a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they’re certainly a helpful attribute – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on for an additional $15 a month, but quite frustratingly, although the add-on permits you to show an infinite amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the pricier programs (which I guess is what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite some time using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape style. Getresponse Guaranteed Subscribers
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is the necessity to export information to CSV and straight back into your email marketing tool in order to do mailouts (or the necessity to export info from the email marketing tool in your CRM to include leads to it).
So when I watched Getresponse recently introducing a brand new CRM attribute into their plans I was intrigued – that could possibly do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how to use this functionality is as follows:
You can add a contact to a specific point on a sales pipeline depending on the page of your website that they completed a form on;
you could then send a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the action they took with regard to that email (clicking on a particular link ) you can automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It is very clever stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front — there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a record of the communication in the contact’s history. There is now no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, when you click a contact within a bargain pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads are not displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing so does not display their history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and input the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the stuff it can perform on the automation side is remarkable. I’m hopeful that this attribute becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database and your webinar tool under the same roof is very appealing.
The pricing is also very aggressive too by comparison to established webinar solutions. For example, among the leading webinar services, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can also purchase webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key rivals, especially when you believe that you can connect it in with a built in CRM tool (more about that in a minute ). Getresponse Guaranteed Subscribers
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously an important point to look at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems pretty open about this, with this to say about it in their site:
At GetResponse we are frequently asked about the quality of the deliverability rate. Since deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For our clients jointly, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to take the organization’s term for this, but supposing it is true, it’s a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of every message on your email analytics – that is something I have not encountered on competing goods’ metrics. A thumbs up for this.
I do have to pull Getresponse on something concerning deliverability nevertheless: to guarantee a high deliverability speed, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I have not encountered any deliverability difficulties using the less costly plans, competing products do not make you invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize a single opt-in process, the person registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it very simple for users to subscribe to your mailing list; it also generally increases conversion speed and so the amount of readers on your list. A double opt-in process is best for verifying that the people subscribing to a record are using real email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. ) are calculated according to a list comprising just real email addresses).
Now, the fantastic news is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds quite fine — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controllers are provided by Getresponse to switch forms on or off on particular devices or pages of your site. At the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse into some growth-hacking instrument named Sumo (that allows me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d love to and on the pages I need ). Getresponse Guaranteed Subscribers
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain performance just a bit tricky at times).
One place I feel that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of articles and move them around an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of content, or positioning of it at the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does result in a helpful instrument – it is just that the implementation of it might be rather better.
Additionally, as described above, the CRM tool could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial that Getresponse provides is fully operational and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it limits the number of readers it is possible to send to 1000. It would be useful if that could be increased a little, as it might help prospective users try the tool out in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional types of plan to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing depending on requirements (if you’re considering the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than most competing platforms. Getresponse Guaranteed Subscribers
Distinctions of Each Plan
All the Getresponse plans cover the important fundamentals — key features include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of landing pages that allow split testing and boundless views if you are on a’Pro’ program or higher
Webinars – this functionality isn’t accessible whatsoever around the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a reasonably large number of email addresses on your own database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 records that you wish to send an unlimited number of emails each month to, you’ll discover that hosting it using Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your database but on how many emails you send per month also. If you’re happy to set a limit on the amount of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — notably Mailchimp – provide completely free accounts for users that have a small number of records (but these do not offer the entire range of features that you get on a paid plan).
As mentioned earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about features? Getresponse Guaranteed Subscribers
Getresponse represents among the more cost-effective ways to host and communicate using an email database.
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any rival product that offers this’all around’ proposal, and it’s what continues to convince us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture types too, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
Overall though I rate Getresponse very tremendously – you receive considerable bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain situations, substantially so) whilst supplying as much, or even more functionality as them.
The discounts you get when paying for a couple of years of support are very generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its own reporting and thorough split testing features are strong.
Getresponse is transparent about deliverability rates, publishing figures on its own site and providing deliverability statistics for individual e-newsletters that you send.
It provides a very flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It comes with a useful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully operational version of this.
You can test all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can not control when and where they are displayed on your site.
CRM functionality needs to be improved substantially before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those provided by competing goods.
The pricing arrangement is a bit confusing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to perform A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Getresponse Guaranteed Subscribers