Description of Getresponse Getresponse Free Autoresponder
Getresponse is primarily an email Advertising app that allows you to: Getresponse Free Autoresponder
Import and host a mailing list and catch data onto it
generate newsletters that could be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all the key stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial features to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email service and various online tutorials / resources.
Regrettably, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer both of these channels – if telephone service is a deal-breaker for you then you might wish to consider Aweber, which still supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I’ve not had to use it very often (a good thing) but once I’ve I’ve discovered it for a small mixed bag (less of a fantastic thing). Some of those live chat support I’ve received has been outstanding, and I haven’t had to wait too much time to talk to an agent; the email support less so.
Some of the comments I have from our readers will suggest that there do need to be improvements made concerning the caliber of service Getresponse offer. Much like a number of these types of companies, I anticipate it often boils down to that you get daily. Getresponse Free Autoresponder
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot individuals who didn’t engage with an e-newsletter you sent and set them in a segment of subscribers that you can then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it on your mails, and period your future mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you could click on one of your subscribers and see where they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is definitely one of most featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided out of the box look a bit dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough using the controls provided; and naturally there is nothing to stop you designing your own HTML email template and importing the code for this.
Additionally, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty simple to find a good beginning point for a template and edit it until you’re happy with the plan.
If you’re really not pleased with the templates provided by Getresponse, there is also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of their 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements that could be made in this region. Getresponse Free Autoresponder
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can set them up so that immediately after someone signs up to a mailing list, they get a welcome message in the business; a week after they could get a discount deal for some of your products or services; 3 weeks after they could receive an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the example above, and also action-based messages may be triggered by user actions or advice, for example:
subscriptions to particular lists
changes in contact tastes
finished transactions / goals
changes in user data
Lately Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a certain link etc..
This type of performance goes way beyond what has traditionally been available from autoresponders, and allows you to make a user travel that can be customised to the nth degree.
To get a fast overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ program and upward. Getresponse Free Autoresponder
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse provides something quite useful in this respect that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create one landing page, that could only be displayed 1,000 times a month.
Additionally, and very importantly, you can not use the landing page A/B testing functionality on the least expensive Getresponse program (whereby the system indicates a sample of your customers different variations of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they are certainly a useful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an extra $15 a month, however quite frustratingly, although the add-on permits you to display an infinite amount of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the pricier plans (which I guess is exactly what Getresponse would like you to do) .
Getresponse was before its rivals for quite a while with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape mode. Getresponse Free Autoresponder
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is that the need to export information to CSV and straight back into your email marketing tool as a way to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to include leads to it).
When I saw Getresponse recently introducing a brand new CRM attribute in their plans I had been intrigued – this could potentially eliminate all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how to use this operation would be as follows:
You can add a contact to a specific stage on a revenue pipeline depending on the page of your website they finished a form ;
you could then send a automated email tailored to that pipeline period a few days later;
and based on the actions they took in regards to that email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a record of the communication in the contact’s history. There’s currently no way of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And strangely, when you click on a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have sent to your leads are not displayed. To see this, you need to go out of the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a deal directly to a pipeline and input the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it can perform on the automation side is impressive. I’m optimistic that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the notion of having your email database and your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very competitive too compared to established webinar solutions. By way of instance, among the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key rivals, especially when you believe that you can link it in with a built-in CRM tool (more about this in a moment). Getresponse Free Autoresponder
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important point to look at when choosing an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their own website:
At GetResponse we’re often asked about the quality of our deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For our clients collectively, nevertheless, we’re proud to say our general deliverability rate currently stands at 99%.
Clearly you are going to need to take the organization’s term for this, but supposing it’s accurate, it is a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually gives you the deliverability rate of every message in your email analytics – that is something I have not struck on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse on something concerning deliverability however: to guarantee a high deliverability rate, it’s advisable to use a system called DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems using the cheaper plans, competing goods don’t force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you use use one opt-in process, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one opt-in process is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the number of readers on your list. A dual opt-in process is best for verifying that the people subscribing to a record are using real email addresses and contributes to cleaner information and more precise stats (because open rates etc. ) are calculated according to a list comprising only real email addresses).
Now, the fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds quite fine — but to tell the truth, I think there is a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controls are provided by Getresponse to change forms on or off on particular devices or individual pages of your website. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I link my Getresponse to a growth-hacking instrument called Sumo (this allows me to change pop-ups off for cellular users, as well as display forms exactly as I’d love to and on the webpages I need ). Getresponse Free Autoresponder
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain performance a bit tricky at times).
One area I feel that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of content and transfer them about an e-newsletter, in practice it’s quite user friendly to use and may cause accidental deletion of material, or placement of it at the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does make for a useful tool – it is only that the execution of it might be rather better.
Additionally, as explained above, the CRM tool could be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product I do not use” scenario.
The only down side to this free trial is that it limits the number of readers it is possible to send to to 1000. It would be good if that could be raised a bit, as it might help prospective users try the tool out in more’real-world’ scenarios.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional kinds of plan to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: this begins at $1199, using accurate pricing based on requirements (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Getresponse Free Autoresponder
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of all landing pages that enable split testing and unlimited views if you’re on a’Guru’ program or higher
Webinars – this performance isn’t available at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a reasonably high number of email addresses on your database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of mails each month to, then you might discover that hosting it with Getresponse costs $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses on your own database but on the number of emails you send a month also. If you’re happy to limit the number of emails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The sole well-known service I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — especially Mailchimp – offer free accounts for users that have a small number of documents (but these don’t offer the entire assortment of features that you get on a paid plan).
As stated before, if you are ready to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about features? Getresponse Free Autoresponder
Getresponse represents among the more cost-effective ways to host and speak using an email database.
It is also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that offers this’all around’ proposal, and it is what proceeds to convince us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements could be made to the data capture types too, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the support offering.
Overall though I rate Getresponse very tremendously – you get considerable bang for your dollar with this item.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in some cases, substantially so) whilst supplying just as much, or even more functionality as them.
The discounts you get when paying for one or two years of support are very generous – you’ll be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its reporting and thorough split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its site and supplying deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It comes with a useful landing page creator – but bear in mind you need to be on a more expensive plan to get the fully functional version of the.
You can try out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can not control when and in which they’re displayed on your website.
CRM performance needs to be improved considerably before it can be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those supplied by competing products.
The pricing structure is a bit perplexing, with users having to pay something of a superior to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to execute A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Getresponse Free Autoresponder