Description of Getresponse Getresponse Free Account
Getresponse is primarily an email marketing program that allows you to: Getresponse Free Account
Import and host a mailing list and capture data onto it
create newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
In addition to email marketing, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does it provide all of the crucial stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email support and various online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you both of these channels – if phone service is a deal-breaker for you you may wish to consider Aweber, which still provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have never needed to use it very frequently (a good thing) but when I have I’ve found it to be a small mixed bag (less of a fantastic thing). Some of the live chat service I have received has been excellent, and I haven’t had to wait too much time to talk to a broker; the email support less so.
Some of the feedback I’ve got from our readers will indicate that there do have to be improvements made in terms of the caliber of service Getresponse offer. Much like a lot of these kinds of businesses, I anticipate it boils down to who you get daily. Getresponse Free Account
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter you sent and put them in a section of readers which you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action on your emails, and period your future mailouts based on this info
’email ROI’: by incorporating some monitoring code to your post-sales page on your website, you can discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user information – you could click one of your readers and see where they signed up from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales monitoring ) but Getresponse’s reporting application is decidedly one of most fully featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box seem somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough with all the controls supplied; and of course there is nothing to prevent you simply designing your own HTML email template and importing the code for it.
Additionally, there are tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, therefore it’s generally pretty straightforward to locate a good starting point for a template and then edit it before you are happy with the plan.
If you’re really not pleased with the templates offered by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely some improvements which could be created in this region. Getresponse Free Account
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you — you can set them up so that instantly after somebody signs up to a mailing list, they get a welcome message from your business; a week later they could get a discount deal for some of your goods or services; 3 months after they could receive an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the example above, and action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes connected preferences
finished transactions / goals
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This type of functionality goes way beyond what’s traditionally been available from autoresponders, and lets you make a user journey which may be customised to the nth degree.
For a quick overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available on the pricier programs – the’Pro’ program and up. Getresponse Free Account
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, rather than simply directing individuals to some (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse provides something quite beneficial in this regard that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create one landing page, which could simply be displayed 1,000 times a month.
Also, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (whereby the system shows a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are certainly a useful attribute – then it’s definitely worth considering one of the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an additional $15 a month, however quite frustratingly, although the add-on permits you to display an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was before its rivals for quite a while with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit on a’cellphone preview’ button for a quick snapshot of what your email resembles on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone trailer around, so you may preview what your own email looks like when the screen is employed in either portrait or landscape style. Getresponse Free Account
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the need to export information to CSV and back into your email marketing instrument as a way to do mailouts (or the necessity to export info from your email marketing tool in your CRM to include leads to it).
So when I watched Getresponse recently introducing a new CRM feature into their plans I had been intrigued – that could potentially do away with all that data exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it in order to carry out rather basic jobs: you can create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your website they finished a form on;
you could then send a automated email tailored to that pipeline period a couple of days later;
and dependent on the action they took in regards to this email (clicking on a particular link ) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a list of this communication from the contact’s history. There’s currently no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, when you click a contact within a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you’ve sent to your leads aren’t displayed. To observe this, you need to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new feature and the things it can perform on the automation side is impressive. I am hopeful that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of having your email database and your webinar tool under the same roof is very appealing.
The pricing is also very aggressive too compared to established webinar solutions. For instance, among the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can also purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key competitors, particularly once you believe that you can connect it in with a built-in CRM tool (more about that in a minute ). Getresponse Free Account
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously an important point to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it in their own website:
At GetResponse we are often asked about the quality of our deliverability rate. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, however, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to take the organization’s word for this, but assuming it is accurate, it is a good rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something I haven’t encountered on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse up on something relating to deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a system called DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability problems utilizing the less costly plans, competing products don’t force you to invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize one opt-in procedure, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one sampling procedure is that it makes it very simple for users to subscribe to your mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your record. A double opt-in procedure is best for verifying the people subscribing to a record are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. are calculated according to a list comprising just email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there’s a lot of room for advancement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controllers are provided by Getresponse to switch forms on or off on specific devices or pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I link my Getresponse to some growth-hacking instrument named Sumo (this enables me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and onto the pages I want). Getresponse Free Account
Overall, Getresponse is really simple to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain functionality a little bit tricky at times).
One area I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of content and move them around an e-newsletter, in practice it is quite clunky to use and can lead to accidental deletion of material, or placement of it in the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does make for a helpful tool – it’s only that the execution of it might be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it restricts the amount of subscribers it is possible to send to to 1000. It would be good if this could be raised a little, as it would help prospective users try the tool out in more’real world’ scenarios.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of strategy to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing depending on prerequisites (if you’re considering the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Getresponse Free Account
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
Landing pages – you can simply avail of all landing pages that allow split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – this performance is not available at all around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially in case you have a reasonably large number of email addresses on your database.
By way of instance, in case you’ve got a mailing list containing between 9,000 and 10,000 records which you wish to send an infinite number of emails per month to, then you might discover that hosting it using Getresponse costs $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your database but on the number of emails you send a month also. If you’re delighted to set a limit on the number of emails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The only well-known service I could think of that comes in significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it may occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing providers — notably Mailchimp – provide free account for users that have a few records (but these do not offer the full range of features that you get on a paid program ).
As stated before, if you’re prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? Getresponse Free Account
Getresponse represents among the more cost-effective ways to host and communicate using an email database.
It is also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any competing product that offers this’all around’ proposition, and it’s what proceeds to convince us to use it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture types also, particularly for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the support offering.
All in all though I rate Getresponse very tremendously – you receive substantial bang for your dollar with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain situations, significantly so) whilst supplying as much, if not more performance as them.
The discounts you get when paying for one or two years of support are very generous – you will be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own site and providing deliverability statistics for individual e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really readily.
It includes a useful landing page creator – but keep in mind you need to be on a more expensive strategy to get the fully functional version of the.
You are able to test all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided are not responsive and you can’t control when and where they are displayed on your site.
CRM performance has to be improved considerably before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those provided by competing goods.
The pricing arrangement is a bit perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Free Account