Description of Getresponse Getresponse Footer
Getresponse is primarily an email Advertising app Which Allows you to: Getresponse Footer
Import and host a mailing list and catch data on it
create newsletters that could be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing alternative.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does this provide all of the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer you these two stations – if phone service is a deal-breaker for you you may wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I’ve never needed to use it quite frequently (a good thing) but once I’ve I’ve discovered it to be a small mixed bag (less of a good thing). A number of the live chat service I’ve received has been excellent, and I haven’t had to wait too much time to talk to an agent; the email service less so.
Some of the feedback I have from our readers does indicate that there do need to be improvements made concerning the caliber of service Getresponse offer. As with a lot of these types of companies, I expect it often boils down to who you get daily. Getresponse Footer
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify people who did not participate with an e-newsletter that you shipped and set them in a section of readers that you can then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it in your mails, and time your future mailouts based on this info
’email ROI’: by adding some tracking code to your post-sales webpage on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email advertising.
Per-user information – you could click one of your subscribers and see in which they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided from the box seem a bit dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls supplied; and of course there’s nothing to prevent you designing your HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty straightforward to locate a good starting point to get a template and edit it before you are happy with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be created in this region. Getresponse Footer
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can set them up so that immediately after somebody signs up to a mailing list, they get a welcome message in the company; a week after they can receive a discount deal for some of your products or services; 3 months later they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to certain lists
changes connected preferences
completed trades / goals
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a specific link etc..
This type of performance goes far beyond what has traditionally been on offer from autoresponders, and lets you make a user journey that can be customised to the nth level.
To get a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available to the pricier plans – the’Pro’ plan and upward. Getresponse Footer
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads in the event, instead of simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, which can simply be displayed 1,000 times a month.
Also, and above all, you can not use the landing page A/B testing performance on the cheapest Getresponse program (whereby the system shows a sample of your users different variations of your landing page, computes conversion rates, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – and they’re certainly a helpful feature – then it is definitely worth looking at among the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an extra $15 a month, but quite frustratingly, even though the add-on permits you to display an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I guess is what Getresponse would like you to do) .
Getresponse was before its rivals for quite a while with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button to get a quick snapshot of your email looks like on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape style. Getresponse Footer
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is that the necessity to export data to CSV and straight back to your email marketing instrument as a way to do mailouts (or the need to export info from your email marketing tool in your CRM to include prospects to it).
So when I saw Getresponse lately introducing a new CRM feature in their plans I was intrigued – that could potentially eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it to perform quite basic jobs: you can create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your website that they finished a form on;
you can then send them a automated email tailored to that pipeline stage a couple of days afterwards;
and based on the action they took in regards to that email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a record of this communication in the contact’s history. There’s now no method of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, when you click on a contact in a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and then enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the things it can do on the automation side is impressive. I am optimistic that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the idea of having your email database along with your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very competitive also by comparison to based webinar solutions. For example, one of the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan permits you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can also buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key competitors, especially once you consider you could connect it in with a built-in CRM tool (more on that in a minute ). Getresponse Footer
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always an important point to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it in their own website:
At GetResponse we’re often asked about the quality of the deliverability speed. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For our clients collectively, however, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the organization’s term for this, but assuming it is true, it’s a good rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of every message in your email analytics – this is something I haven’t struck on competing goods’ metrics. A thumbs up for this.
I do have to pull Getresponse on one thing relating to deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability difficulties using the less costly plans, competing goods do not force you to invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you use use one opt-in process, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one sampling procedure is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion rate and therefore the number of subscribers on your record. A dual opt-in procedure is better for verifying that the people subscribing to a list are using actual email addresses and leads to cleaner information and more accurate stats (because open rates etc. ) are calculated according to a list containing only email addresses).
Now, the fantastic news is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds quite good — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on specific devices or individual pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse to a growth-hacking tool named Sumo (this allows me to change pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the webpages I want). Getresponse Footer
Overall, Getresponse is really simple to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain functionality just a little bit tricky at times).
One place I feel that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and transfer them around an e-newsletter, in practice it is quite clunky to use and may lead to accidental deletion of content, or placement of it in the incorrect part of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will result in a useful instrument – it is only that the implementation of it could be rather better.
Also, as described above, the CRM tool could be better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of readers you can send to 1000. It would be useful if this could be raised a little, as it would help prospective users try out the tool in more’real-world’ situations.
There are three main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of strategy to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this starts at $1199, using exact pricing depending on requirements (if you’re considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Getresponse Footer
Distinctions of Each Plan
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
landing pages – you can simply avail of all landing pages which enable split testing and boundless views if you’re on a’Pro’ program or greater
Webinars – this performance isn’t accessible whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses onto your database.
For example, in case you have a mailing list containing between 9,000 and 10,000 records which you want to send an unlimited number of mails per month to, then you might find that hosting it using Getresponse prices $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your database but on how many emails you send a month also. If you are delighted to set a limit on the amount of mails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The sole well-known service I can think of that comes from significantly more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if less operational offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing providers — especially Mailchimp – provide free accounts for users that have a small number of documents (but these don’t offer the full assortment of features that you get on a paid plan).
As mentioned earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about features? Getresponse Footer
Getresponse represents one of the more cost-effective tactics to host and communicate with an email database.
It’s also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any rival product that offers this’all round’ proposal, and it is what continues to convince us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements can be made into the data capture forms too, especially for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the support offering.
Overall though I rate Getresponse very tremendously – you receive considerable bang for your buck with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some cases, substantially so) whilst supplying as much, or even more performance as them.
The discounts you receive when paying upfront for a couple of decades of support are extremely generous – you’ll be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its own reporting and thorough split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its own website and providing deliverability data for person e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You can test all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM functionality has to be improved considerably before it can be thought of as a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a bit confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not let you execute A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Footer