Description of Getresponse Getresponse First Name
Getresponse is primarily an email Advertising app Which Allows you to: Getresponse First Name
Import and host a mailing list and catch data onto it
create newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does this provide all the key stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the key features to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email support and various online tutorials / resources.
Sadly, the phone service has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you these two channels – if telephone service is a deal-breaker for you then you might wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have never needed to use it quite frequently (a fantastic thing) but once I’ve I have discovered it for a small mixed bag (less of a good thing). Some of those live chat support I have received has been excellent, and I have not needed to wait too much time to chat with an agent; the email support less so.
Some of the feedback I have from our readers does suggest that there do need to be improvements made in terms of the caliber of support Getresponse offer. Much like a lot of these types of companies, I expect it often boils down to who you get daily. Getresponse First Name
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify individuals who did not participate with an e-newsletter you shipped and set them in a segment of subscribers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action on your mails, and time your future mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user info – you could click one of your readers and see in which they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales tracking) but Getresponse’s reporting application is decidedly one of most fully featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied from the box seem somewhat dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and naturally there’s nothing to stop you simply designing your HTML email template and importing the code for it.
Additionally, you will find a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, therefore it’s generally pretty straightforward to find a good beginning point to get a template and then edit it before you’re delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely some improvements that could be created in this region. Getresponse First Name
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you — you can set them up so that instantly after somebody signs up to your mailing list, they get a welcome message from your company; a week after they could get a discount deal for some of your goods or services; three weeks later they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and action-based messages may be triggered by user actions or information, for example:
subscriptions to particular lists
changes connected tastes
finished trades / goals
changes in consumer information
Lately Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual journey which may be customised to the nth degree.
To get a quick overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ plan and upward. Getresponse First Name
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, instead of simply directing individuals to a (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this respect that the majority of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, that can only be displayed 1,000 times a month.
Additionally, and above all, you can not use the landing page A/B testing functionality on the least expensive Getresponse program (whereby the system indicates a sample of your customers different variations of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they’re certainly a useful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an additional $15 per month, but quite frustratingly, even though the add-on allows you to display an infinite number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I guess is exactly what Getresponse want you to do!) .
Getresponse was ahead of its competitors for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a responsive record of your e-newsletter – you simply hit a’cellphone preview’ button for an instant snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the display is employed in either portrait or landscape style. Getresponse First Name
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the need to export data to CSV and back to your email marketing tool as a way to do mailouts (or the necessity to export info from the email marketing tool in your CRM to include leads to it).
When I watched Getresponse recently introducing a new CRM attribute into their plans I had been intrigued – this could potentially do away with all that data exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to perform rather basic tasks: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline stage.
An example of how you could use this operation is as follows:
You can add a contact to a specific point on a sales pipeline based on the page of your site they finished a form on;
you can then send a automated email tailored to this pipeline stage a couple of days later;
and dependent on the actions they took with regard to this email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It is very clever stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a list of this communication from the contact’s history. There is now no way of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And strangely, when you click on a contact within a bargain pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your leads are not displayed. To observe this, you have to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and input the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the stuff it can do on the automation side is impressive. I am optimistic that this feature gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive also by comparison to established webinar solutions. For instance, among the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, particularly when you believe that you can link it in with a built-in CRM tool (more on this in a minute ). Getresponse First Name
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always an important point to check at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For our customers collectively, nevertheless, we are proud to say our general deliverability rate now stands at 99%.
Obviously you are going to need to take the organization’s term for this, but supposing it’s accurate, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of every message in your email analytics – that is something that I have not encountered on rival goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a system named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems utilizing the less costly plans, competing goods do not make you invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you utilize a single opt-in procedure, the individual registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it really simple for users to subscribe to a mailing list; additionally, it generally increases conversion rate and so the amount of readers on your list. A dual opt-in process is best for verifying that the people subscribing to a list are using real email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list containing just real email addresses).
Now, the good news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty good — but to be honest, I think there is a great deal of room for advancement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controls are offered by Getresponse to switch forms on or off on particular devices or individual pages of your site. At the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I link my Getresponse into a growth-hacking tool named Sumo (this enables me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and onto the webpages I want). Getresponse First Name
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain functionality a bit tricky at times).
One place I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of content and transfer them around an e-newsletter, in practice it is quite user friendly to use and may cause accidental deletion of material, or placement of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will result in a helpful instrument – it is just that the implementation of it could be rather better.
Additionally, as explained above, the CRM instrument could be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is that it restricts the number of subscribers you can send to to 1000. It would be good if that could be increased a bit, as it might help potential users try out the tool in more’real-world’ situations.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, several additional types of plan to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists exceed 100,000 email addresses: that begins at $1199, using exact pricing based on prerequisites (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than many competing platforms. Getresponse First Name
Distinctions of Each Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
Landing pages – you can only avail of landing pages which enable split testing and unlimited views if you are on a’Pro’ plan or higher
Webinars – this functionality is not available whatsoever around the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially in case you’ve got a fairly high number of email addresses on your database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 records which you wish to send an unlimited number of emails each month to, you might find that hosting it using Getresponse costs $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your database however on how many emails you send a month too. If you’re happy to limit the number of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The only well-known service I can think of that comes in significantly cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – provide completely free account for users with a few documents (but these do not offer the entire range of features that you get on a paid plan).
As stated earlier, if you’re ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about features? Getresponse First Name
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It is also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any competing product that offers this’all round’ proposition, and it’s what proceeds to persuade us to use it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made to the data capture forms too, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the service offering.
All in all though I speed Getresponse very tremendously – you get substantial bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain situations, substantially so) whilst offering as much, if not more functionality as them.
The reductions you receive when paying upfront for one or two decades of support are extremely generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its website and providing deliverability statistics for person e-newsletters you send.
It offers a very flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It comes with a helpful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully operational version of the.
You can try all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can not control when and in which they’re displayed on your website.
CRM functionality has to be improved considerably before it could be considered a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Getresponse First Name