Description of Getresponse Getresponse Exception
Getresponse is primarily an email Advertising program Which Allows you to: Getresponse Exception
Import and host a mailing list and capture data onto it
generate newsletters which can be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it’s getting more of an’all-in-one’ marketing solution.
In addition to email advertising, it also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does this provide all the crucial stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down into the crucial qualities to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and assorted online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer you these two channels – if phone service is a deal-breaker for you you may want to contemplate Aweber, which still provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I’ve never needed to use it very often (a fantastic thing) but when I have I’ve found it for a bit of a mixed bag (less of a good thing). A number of the live chat service I’ve received has been excellent, and I have not had to wait too much time to chat with a broker; the email support less so.
Some of the comments I have from our readers does suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a number of these kinds of businesses, I expect it often boils down to that you get on the day. Getresponse Exception
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot people who did not engage with an e-newsletter that you shipped and set them in a section of readers which you can then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action in your mails, and period your prospective mailouts based on this info
’email ROI’: by adding some monitoring code into your post-sales webpage on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you can click one of your subscribers and see in which they signed up from, where they are found and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting application is definitely one of most featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box look somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough using the controls supplied; and naturally there is nothing to stop you designing your own HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it is generally pretty simple to locate a good beginning point for a template and edit it until you are delighted with the design.
If you’re really not pleased with the templates offered by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options aren’t so extensive (just 11 templates are supplied – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be created in this region. Getresponse Exception
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you — you can set them up so that immediately after someone signs up to a mailing list, they receive a welcome message from your company; a week after they could receive a discount deal for some of your products or services; three months after they could obtain an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes in contact preferences
finished transactions / targets
changes in user information
Recently Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you create a user travel that may be customised to the nth degree.
To get a quick overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ plan and up. Getresponse Exception
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, instead of simply directing people to a (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse provides something quite useful in this respect that most of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, which can simply be displayed 1,000 times per month.
Also, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system shows a sample of your users different variations of your landing page, computes conversion rates, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they’re unquestionably a helpful feature – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an additional $15 a month, however very frustratingly, even though the add-on allows you to show an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit a’cellphone preview’ button to get a quick snapshot of what your email looks like on a smartphone (see image right).
Not just that but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the screen is used in either portrait or landscape mode. Getresponse Exception
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is that the need to export data to CSV and back into your email marketing tool as a way to perform mailouts (or the necessity to export info from your email marketing tool into your CRM to include prospects to it).
So when I watched Getresponse lately introducing a brand new CRM attribute into their plans I was intrigued – this could potentially do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it in order to carry out quite basic jobs: you could create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how you could use this operation is as follows:
You can add a contact to a particular stage on a revenue pipeline depending on the page of your site that they finished a form ;
you can then send a automated email tailored to this pipeline stage a few days later;
and based on the action they took with regard to that email (clicking on a certain link etc) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of this communication from the contact’s history. There is currently no method of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And oddly, if you click a contact in a bargain pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your prospects aren’t displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing this does not display their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and input the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the things it could do on the automation aspect is impressive. I’m hopeful that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the idea of having your email database and your webinar tool under precisely the same roof is very appealing.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can also purchase webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key competitors, particularly once you consider that you can link it in with a built in CRM tool (more on that in a minute ). Getresponse Exception
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important point to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; but Getresponse seems pretty open about this, with this to say about it on their site:
At GetResponse we are often asked about the quality of our deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers jointly, nevertheless, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to take the company’s word for this, but assuming it is true, it is a good rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability speed, it is advisable to use a system called DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I’ve not struck any deliverability difficulties using the cheaper plans, competing goods don’t force you to invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the person registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and therefore the amount of readers on your record. A double opt-in process is best for verifying that the folks subscribing to a record are using real email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. are calculated according to a list comprising just real email addresses).
The good news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controllers are provided by Getresponse to change forms off or on on specific devices or individual pages of your site. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I connect my Getresponse into a growth-hacking tool called Sumo (this allows me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the webpages I want). Getresponse Exception
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain performance just a bit tricky at times).
1 area I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of content and transfer them about an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of content, or placement of it at the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a useful instrument – it’s only that the implementation of it might be somewhat better.
Also, as explained above, the CRM tool could be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product that I do not use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers it is possible to send to 1000. It would be good if this could be increased a bit, as it would help prospective users try out the tool in more’real-world’ situations.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of plan to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing based on requirements (if you’re interested in the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Getresponse Exception
Distinctions of Each Plan
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can only avail of landing pages that enable split testing and boundless views if you’re on a’Pro’ plan or greater
Webinars – that performance isn’t accessible at all around the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly in case you’ve got a fairly large number of email addresses onto your own database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of emails each month to, you might find that hosting it with Getresponse prices $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses in your database however on how many emails you send a month also. If you are delighted to limit the amount of emails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing providers — notably Mailchimp – offer free accounts for users with a few records (but these do not offer the full range of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Getresponse Exception
Getresponse represents one of the more cost-effective ways to host and speak with an email database.
It is also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any rival product that offers this’all around’ proposition, and it’s what proceeds to convince us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, particularly where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements could be made into the data capture types also, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the support offering.
Overall though I rate Getresponse very tremendously – you receive substantial bang for your buck with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst offering just as much, or even more performance as them.
The discounts you get when paying upfront for one or two years of service are very generous – you will be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its own reporting and thorough split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its own site and supplying deliverability data for individual e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully functional version of this.
You are able to try all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied aren’t responsive and you can’t control when and in which they’re displayed on your website.
CRM functionality needs to be improved substantially before it could be thought of as a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those provided by competing goods.
The pricing structure is a bit confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Getresponse Exception