Description of Getresponse Getresponse Eur
Getresponse is primarily an email Advertising app that allows you to: Getresponse Eur
Import and host a mailing list and catch data onto it
generate newsletters that could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all of the key stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the key qualities to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email support and various online tutorials / tools.
Regrettably, the telephone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer you both of these channels – if phone service is a deal-breaker for you you may want to contemplate Aweber, which still provides it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I’ve never needed to use it quite frequently (a fantastic thing) but once I have I’ve discovered it to be a small mixed bag (less of a good thing). A number of the live chat support I have received has been outstanding, and I have not had to wait too much time to talk to an agent; the email support less so.
Some of the comments I’ve got from our readers does suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a number of these kinds of businesses, I anticipate it boils down to that you get daily. Getresponse Eur
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of track – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot people who did not participate with an e-newsletter that you sent and set them in a section of readers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action on your mails, and period your prospective mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales webpage on your site, you can find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user information – you could click on one of your readers and see in which they signed up from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales tracking) however Getresponse’s reporting application is decidedly one of most featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied out of the box look a bit dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough using the controls supplied; and of course there’s nothing to prevent you designing your own HTML email template and importing the code for it.
Additionally, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it is generally pretty straightforward to find a good starting point for a template and edit it before you’re happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options are not very extensive (only 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements that could be created in this region. Getresponse Eur
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can put them up so that immediately after somebody signs up to a mailing list, they receive a welcome message from the business; a week after they can get a discount offer for a number of your products or services; 3 months after they could receive an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, for example:
contributors to particular lists
changes connected preferences
finished trades / targets
changes in user data
Recently Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a specific link etc..
This type of performance goes way beyond what has traditionally been available from autoresponders, and lets you make an individual travel which can be customised to the nth degree.
To get a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available on the more expensive plans – the’Guru’ program and upward. Getresponse Eur
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse provides something quite useful in this regard that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, that can only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (where the system indicates a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they are unquestionably a helpful feature – then it is definitely worth looking at among the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an additional $15 per month, however quite frustratingly, even though the add-on allows you to display an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the pricier plans (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was ahead of its rivals for quite a while using its responsive email design performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’cellphone preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone trailer around, so you can preview what your email looks like when the screen is used in either portrait or landscape mode. Getresponse Eur
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is that the necessity to export information to CSV and back to your email marketing instrument as a way to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to include prospects to it).
When I saw Getresponse lately introducing a new CRM attribute in their plans I was intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it to carry out quite basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular stage on a revenue pipeline depending on the page of your site they finished a form on;
you can then send them a automated email tailored to that pipeline period a few days afterwards;
and dependent on the actions they took with regard to that email (clicking on a particular link etc) you could automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a record of this communication in the contact’s history. There’s currently no method of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And oddly, when you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your leads are not displayed. To observe this, you need to go from the CRM part of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and then input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the things it could do on the automation side is impressive. I’m optimistic that this feature becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the notion of getting your email database and your webinar tool under the same roof is very attractive.
The pricing is also very competitive also by comparison to based webinar solutions. For instance, among the leading webinar providers, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly once you consider you could connect it in using a built-in CRM tool (more on this in a moment). Getresponse Eur
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to check at when choosing an email marketing tool.
Not all email advertising providers are that forthright in their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients collectively, however, we are proud to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to choose the company’s term for this, but assuming it’s true, it’s a good rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of every message in your email analytics – that is something that I have not struck on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability speed, it is advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not struck any deliverability difficulties utilizing the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one sampling procedure is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your record. A double opt-in process is best for verifying that the people subscribing to your list are using actual email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated based on a list containing only real email addresses).
Now, the fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there’s a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on particular devices or individual pages of your site. At the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I link my Getresponse to some growth-hacking tool called Sumo (this enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d love to and onto the webpages I need ). Getresponse Eur
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality just a little bit tricky at times).
One place I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of content and transfer them about an e-newsletter, in practice it is fairly clunky to use and can cause accidental deletion of material, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does result in a useful instrument – it’s just that the execution of it might be rather better.
Also, as described above, the CRM instrument might be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial that Getresponse supplies is completely functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity I do not use” scenario.
The only down side to the free trial is that it limits the number of subscribers it is possible to send to 1000. It would be useful if this could be increased a little, as it might help prospective users try out the tool in more’real world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, many additional kinds of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: this starts at $1199, using exact pricing depending on requirements (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Getresponse Eur
Distinctions of Each Plan
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
landing pages – you can only avail of landing pages that enable split testing and boundless views if you are on a’Pro’ program or higher
Webinars – this performance is not accessible whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly in case you have a fairly large number of email addresses onto your database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 documents that you want to send an infinite number of mails per month to, then you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses on your database however on the number of emails you send per month too. If you are happy to limit the number of mails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service that I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing providers — notably Mailchimp – provide completely free account for users that have a few documents (but these don’t supply the full assortment of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about features? Getresponse Eur
Getresponse represents among the more cost-effective ways to host and communicate with an email database.
It’s also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any competing product that offers this’all around’ proposal, and it is what continues to convince us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A lot of improvements can be made to the data capture types too, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the support offering.
All in all though I rate Getresponse very tremendously – you get considerable bang for your buck with this product.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some situations, significantly so) whilst offering as much, if not more performance as them.
The discounts you get when paying for one or two decades of support are extremely generous – you’ll be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and providing deliverability data for individual e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page creator – but bear in mind that you need to be on a more expensive strategy to get the fully operational version of this.
You can test out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can not control when and where they’re displayed on your site.
CRM performance has to be improved considerably before it could be thought of as a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you can send messages to to 1000.
The landing page add-on doesn’t allow you to execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Getresponse Eur