Description of Getresponse Getresponse Email
Getresponse is primarily an email Advertising app that allows you to: Getresponse Email
Import and host a mailing list and also capture data onto it
generate newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does it provide all the key stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the crucial qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and various online tutorials / resources.
Sadly, the telephone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer you both of these channels – if phone support is a deal-breaker for you you might want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve not had to use it very often (a good thing) but when I have I have found it for a bit of a mixed bag (less of a fantastic thing). Some of the live chat support I have received was excellent, and I have not needed to wait too much time to chat with a broker; the email support less so.
Some of the feedback I have from our readers does indicate that there do need to be improvements made concerning the quality of support Getresponse offer. As with a lot of these kinds of businesses, I anticipate it boils down to who you get daily. Getresponse Email
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of course – open rate, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter that you sent and set them in a section of readers which you can then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action in your mails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user information – you could click on one of your subscribers and see in which they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided out of the box look somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and vision easily enough using the controls supplied; and naturally there’s nothing to stop you simply designing your own HTML email template and importing the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it is generally pretty simple to locate a good beginning point to get a template and edit it before you’re happy with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be created in this area. Getresponse Email
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you — you can set them up so that instantly after somebody signs up to a mailing list, they receive a welcome message from your company; a week later they could get a discount deal for a number of your products or services; three months after they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the example above, and also action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected preferences
completed trades / goals
changes in user data
Lately Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a specific link etc..
This kind of performance goes way beyond what’s traditionally been available from autoresponders, and lets you create a user journey which may be customised to the nth degree.
For a quick overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available to the pricier programs – the’Pro’ program and upward. Getresponse Email
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads if, rather than simply directing individuals to a (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse provides something quite useful in this regard that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, which can simply be displayed 1,000 times per month.
Additionally, and very importantly, you can’t use the landing page A/B testing performance on the least expensive Getresponse program (where the machine indicates a sample of your customers different variations of your landing page, computes conversion rates, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re certainly a useful attribute – then it’s definitely worth considering one of the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an additional $15 per month, but quite frustratingly, although the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the more expensive plans (which I guess is exactly what Getresponse want you to do) .
Getresponse was ahead of its competitors for quite some time with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button for an instant snapshot of what your email looks like on a smartphone (see image right).
Not only that but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the screen is employed in either portrait or landscape style. Getresponse Email
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is that the need to export information to CSV and back to your email marketing tool as a way to do mailouts (or the need to export data from your email marketing tool in your CRM to add leads to it).
So when I watched Getresponse recently introducing a brand new CRM attribute in their plans I was intrigued – this could potentially do away with all that data exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how to use this operation would be as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your website that they completed a form ;
you could then send them a automated email tailored to this pipeline period a couple of days later;
and based on the actions they took with regard to this email (clicking on a particular link etc) you can automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front — there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a record of this communication from the contact’s history. There’s currently no way of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And strangely, if you click on a contact in a bargain pipeline, you can’t see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads aren’t displayed. To observe this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and then input the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the stuff it could perform on the automation aspect is impressive. I’m optimistic that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very aggressive too compared to established webinar solutions. By way of example, one of the leading webinar services, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might even buy webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key competitors, particularly when you believe you could connect it in with a built-in CRM tool (more about that in a moment). Getresponse Email
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously an important point to check at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability prices; but Getresponse seems pretty open about this, with this to say about it in their own website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For our customers collectively, nevertheless, we’re pleased to say our general deliverability rate currently stands at 99%.
Obviously you are going to have to choose the organization’s word for this, but assuming it is true, it is a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of every message on your email analytics – this is something I have not encountered on competing products’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing concerning deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a system called DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I have not struck any deliverability problems using the less costly plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in procedure, the individual registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single opt-in process is that it makes it very simple for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the amount of subscribers on your list. A dual opt-in process is better for verifying that the folks subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated based on a list containing only email addresses).
Now, the good news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds quite good — but to tell the truth, I think there is a great deal of room for advancement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controls are offered by Getresponse to switch forms off or on on specific devices or pages of your website. In the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I link my Getresponse to a growth-hacking instrument named Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the webpages I want). Getresponse Email
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance a bit tricky at times).
1 area I think that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of content and transfer them around an e-newsletter, in practice it’s fairly clunky to use and can lead to accidental deletion of content, or placement of it at the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does result in a useful instrument – it’s just that the execution of it could be rather better.
Also, as described above, the CRM instrument might be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers it is possible to send to 1000. It would be useful if this could be increased a little, as it might help potential users try out the tool in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: this starts at $1199, with exact pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Getresponse Email
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key characteristics include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can only avail of all landing pages which allow split testing and unlimited views if you’re on a’Pro’ plan or greater
Webinars – this performance is not available at all on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a reasonably high number of email addresses on your database.
For example, in case you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an infinite number of mails per month to, then you might discover that hosting it with Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses on your own database however on the number of emails you send per month also. If you’re delighted to limit the number of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less functional offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing providers — especially Mailchimp – offer free accounts for users with a small number of documents (but these don’t offer the full range of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about attributes? Getresponse Email
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that delivers this’all round’ proposition, and it’s what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements could be made to the data capture types also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the service offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your buck with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst supplying just as much, if not more performance as them.
The discounts you receive when paying for one or two decades of service are very generous – you will be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its website and providing deliverability data for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It includes a useful landing page founder – but bear in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You can try all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms supplied are not responsive and you can not control when and where they are displayed on your site.
CRM functionality has to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to perform A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Getresponse Email