Description of Getresponse Getresponse Email Benchmarks
Getresponse is primarily an email marketing app that allows you to: Getresponse Email Benchmarks
Import and host a mailing list and also catch data on it
generate newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it is becoming more of an’all-in-one’ marketing solution.
In addition to email marketing, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does it provide all of the key stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the key features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer both of these stations – if phone support is a deal-breaker for you then you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have not had to use it quite often (a fantastic thing) but when I’ve I have found it to be a bit of a mixed bag (less of a good thing). Some of the live chat support I’ve received was excellent, and I have not had to wait too long to chat with a broker; the email service less so.
Some of the comments I have from our readers does suggest that there do have to be improvements made concerning the caliber of service Getresponse offer. Much like a lot of these kinds of companies, I anticipate it often boils down to that you get on the day. Getresponse Email Benchmarks
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify people who didn’t engage with an e-newsletter you shipped and set them in a segment of subscribers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your mails, and period your prospective mailouts based on this information
’email ROI’: by adding some tracking code to your post-sales webpage on your site, you can discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email advertising.
Per-user info – you could click one of your readers and see where they signed from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) however Getresponse’s reporting tool is decidedly one of most fully featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided from the box look somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and vision easily enough with all the controls supplied; and naturally there’s nothing to prevent you simply designing your own HTML email template and minding the code for it.
Additionally, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it’s generally pretty straightforward to locate a good starting point to get a template and edit it before you are happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options are not very extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely some improvements that could be created in this region. Getresponse Email Benchmarks
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can set them up so that instantly after somebody signs up to a mailing list, they get a welcome message from your company; a week later they can receive a discount offer for a number of your goods or services; three months later they could receive an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the example above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to particular lists
changes connected tastes
completed trades / goals
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a specific link .
This type of functionality goes far beyond what has traditionally been on offer from autoresponders, and allows you to create a user journey which can be customised to the nth level.
To get a fast overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available on the more expensive programs – the’Pro’ program and upward. Getresponse Email Benchmarks
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads in the event, instead of simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse offers something quite beneficial in this regard that most of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, that could simply be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (where the system shows a sample of your users different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – and they are unquestionably a helpful attribute – then it’s definitely worth considering among the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an additional $15 per month, but quite frustratingly, although the add-on allows you to show an infinite amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for one of the more expensive plans (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was before its rivals for quite a while using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a responsive record of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone preview around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape mode. Getresponse Email Benchmarks
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is the necessity to export information to CSV and straight back into your email marketing tool in order to do mailouts (or the necessity to export data from your email marketing tool in your CRM to include leads to it).
So when I saw Getresponse recently introducing a brand new CRM feature in their plans I was intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to carry out rather basic tasks: you can create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how to use this functionality is as follows:
It is possible to add a contact to a specific stage on a sales pipeline based on the page of your site they finished a form on;
you could then send a automated email tailored to that pipeline period a few days later;
and dependent on the actions they took with regard to this email (clicking on a certain link etc) you could automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front — there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a list of the communication from the contact’s history. There’s currently no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And strangely, if you click a contact in a deal pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and input the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the things it can do on the automation aspect is remarkable. I am hopeful that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of having your email database along with your webinar tool under the exact same roof is very attractive.
The pricing is also very competitive too by comparison to based webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program permits you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can also buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key competitors, especially when you consider that you can link it in with a built in CRM tool (more on this in a minute ). Getresponse Email Benchmarks
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important thing to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we are often asked about the quality of our deliverability rate. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, nevertheless, we are proud to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to take the organization’s word for this, but assuming it is accurate, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something I haven’t struck on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I have not struck any deliverability problems using the cheaper plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you utilize a single opt-in procedure, the individual registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one opt-in process is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion speed and so the amount of subscribers on your record. A dual opt-in procedure is best for verifying that the people subscribing to your list are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list containing only real email addresses).
Now, the good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds quite good — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to change forms on or off on specific devices or pages of your website. In the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I connect my Getresponse into a growth-hacking tool named Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d like to and onto the webpages I need ). Getresponse Email Benchmarks
Overall, Getresponse is really straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain functionality just a bit tricky at times).
One place I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and move them about an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of material, or placement of it at the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will make for a helpful instrument – it’s only that the implementation of it might be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse provides is fully functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I do not use” scenario.
The only down side to the free trial is the fact that it restricts the amount of readers it is possible to send to to 1000. It would be good if that could be raised a bit, as it might help potential users try the tool out in more’real-world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, many additional types of strategy to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: this begins at $1199, with exact pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Getresponse Email Benchmarks
Distinctions of Every Plan
All the Getresponse plans cover the significant basics — key features include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of all landing pages which enable split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – that functionality isn’t available whatsoever around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly if you’ve got a fairly large number of email addresses onto your database.
For example, if you’ve got a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of emails each month to, then you might find that hosting it with Getresponse prices $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses on your own database but on how many emails you send per month too. If you are happy to set a limit on the number of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less operational offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — especially Mailchimp – offer free account for users that have a few documents (but these don’t supply the full range of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Getresponse Email Benchmarks
Getresponse represents one of the more cost-effective ways to host and communicate with an email .
It is also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any rival product that offers this’all round’ proposition, and it is what proceeds to persuade us to use it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements could be made to the data capture types too, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the service offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, significantly so) whilst offering just as much, or even more performance as them.
The reductions you receive when paying for one or two years of service are very generous – you will be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its website and providing deliverability statistics for person e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page founder – but keep in mind you need to be on a more expensive plan to get the fully operational version of this.
You can test out all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can not control when and where they’re displayed on your website.
CRM functionality needs to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those provided by competing products.
The pricing structure is a little perplexing, with users having to pay something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page add-on does not allow you to perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Email Benchmarks