Description of Getresponse Getresponse Elasticsearch
Getresponse is primarily an email marketing app that allows you to: Getresponse Elasticsearch
Import and host a mailing list and capture data on it
create newsletters that can be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-purpose’ marketing solution.
Besides email marketing, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the crucial qualities to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / tools.
Regrettably, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer you these two stations – if phone service is a deal-breaker for you you might want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I have never needed to use it very often (a fantastic thing) but when I have I’ve discovered it for a small mixed bag (less of a good thing). Some of those live chat service I’ve received was outstanding, and I have not needed to wait too long to chat with an agent; the email service less so.
Some of the feedback I have from our readers will indicate that there do have to be improvements made concerning the caliber of service Getresponse offer. Much like a number of these types of businesses, I anticipate it boils down to who you get daily. Getresponse Elasticsearch
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot people who did not participate with an e-newsletter that you sent and put them in a section of subscribers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your emails, and period your prospective mailouts according to this information
’email ROI’: by incorporating some monitoring code to your post-sales page on your website, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user information – you can click one of your readers and see where they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales tracking) but Getresponse’s reporting tool is decidedly one of most fully featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box seem somewhat dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and of course there’s nothing to prevent you simply designing your own HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, so it is generally pretty simple to find a good starting point for a template and edit it until you are delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options are not so extensive (just 11 templates are supplied – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be created in this region. Getresponse Elasticsearch
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can put them up so that immediately after someone signals up to your mailing list, they get a welcome message in the company; a week after they could get a discount offer for some of your products or services; 3 weeks after they could obtain an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the example above, and also action-based messages can be triggered by user actions or information, for example:
contributors to particular lists
changes connected tastes
finished trades / targets
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a certain link .
This kind of performance goes far beyond what has traditionally been available from autoresponders, and lets you create an individual travel which may be customised to the nth degree.
To get a fast overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available to the pricier plans – the’Pro’ plan and upward. Getresponse Elasticsearch
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads in the event, rather than simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this regard that most of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create one landing page, which can simply be displayed 1,000 times per month.
Also, and very importantly, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine shows a sample of your users different versions of your landing page, computes conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are certainly a helpful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 per month, but very frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier plans (which I suppose is what Getresponse would like one to do!) .
Getresponse was before its competitors for quite some time with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of what your email looks like on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone trailer around, so you can preview what your email looks like when the screen is used in either portrait or landscape mode. Getresponse Elasticsearch
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the necessity to export information to CSV and straight back to your email marketing tool as a way to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to include leads to it).
When I saw Getresponse lately introducing a new CRM feature in their plans I had been intrigued – that could possibly eliminate all that data exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to carry out quite basic tasks: you can create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how you could use this operation is as follows:
It is possible to add a contact to a specific stage on a sales pipeline based on the page of your website they completed a form on;
you could then send them a automated email tailored to this pipeline stage a few days later;
and based on the actions they took in regards to that email (clicking on a particular link etc) you could automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It is very clever stuff, and I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a list of this communication from the contact’s history. There is currently no method of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And strangely, if you click a contact in a deal pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your leads aren’t displayed. To observe this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and then enter the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it could do on the automation side is remarkable. I am optimistic that this feature becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very aggressive also compared to established webinar solutions. For example, one of the leading webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can also purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, especially when you believe you could link it in using a built-in CRM tool (more about this in a minute ). Getresponse Elasticsearch
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always a very important point to look at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their site:
At GetResponse we’re often asked about the quality of the deliverability speed. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers jointly, however, we’re pleased to say our general deliverability rate currently stands at 99%.
Obviously you are going to need to take the organization’s word for this, but supposing it’s true, it is a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something that I haven’t struck on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it’s advisable to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not struck any deliverability difficulties utilizing the less costly plans, competing products don’t force you to invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one opt-in process is that it makes it very simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the number of subscribers on your record. A double opt-in procedure is better for verifying the people subscribing to your list are using actual email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated based on a list containing just real email addresses).
Now, the fantastic news is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there is a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on particular devices or individual pages of your website. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I connect my Getresponse into some growth-hacking tool called Sumo (that enables me to change pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the webpages I need ). Getresponse Elasticsearch
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality just a bit tricky at times).
One area I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of articles and transfer them around an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of material, or placement of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will result in a helpful tool – it is only that the implementation of it could be rather better.
Also, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial which Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of readers you can send to 1000. It would be useful if that could be raised a bit, as it would help prospective users try the tool out in more’real-world’ situations.
There are three chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional kinds of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on prerequisites (if you are interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Getresponse Elasticsearch
Distinctions of Each Plan
All the Getresponse plans cover the important fundamentals — key features include:
The ability to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you are on a’Pro’ program or higher
Webinars – this functionality isn’t available at all around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a reasonably high number of email addresses onto your database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 records that you wish to send an unlimited number of emails each month to, then you might find that hosting it using Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your database however on how many emails you send per month also. If you are happy to set a limit on the amount of emails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The sole well-known service I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your list, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — especially Mailchimp – offer completely free accounts for users that have a few documents (but these don’t supply the entire range of features that you get on a paid plan).
As mentioned before, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Getresponse Elasticsearch
Getresponse represents among the more cost-effective tactics to host and speak using an email database.
It is also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any rival product that delivers this’all around’ proposal, and it is what continues to convince us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements could be made to the data capture types also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the service offering.
All in all though I rate Getresponse very tremendously – you receive substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain situations, significantly so) whilst offering as much, or even more functionality as them.
The discounts you get when paying upfront for one or two years of service are extremely generous – you’ll be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own website and supplying deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a helpful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully functional version of this.
You can try all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your website.
CRM performance has to be improved considerably before it can be considered a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those supplied by competing goods.
The pricing arrangement is a bit confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t let you perform A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Getresponse Elasticsearch