Description of Getresponse Getresponse Ecommerce
Getresponse is primarily an email marketing program Which Allows you to: Getresponse Ecommerce
Import and host a mailing list and also catch data onto it
generate newsletters that could be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is getting more of an’all-in-one’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does this provide all the key stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down into the crucial features to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email service and various online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you both of these channels – if telephone support is a deal-breaker for you you may want to consider Aweber, which still supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I have never needed to use it quite often (a good thing) but when I have I have discovered it to be a bit of a mixed bag (less of a fantastic thing). A number of those live chat service I’ve received was outstanding, and I have not needed to wait too much time to chat with an agent; the email service .
Some of the feedback I have from our readers does suggest that there do need to be improvements made concerning the quality of service Getresponse offer. As with a lot of these kinds of companies, I anticipate it often boils down to that you get daily. Getresponse Ecommerce
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter you shipped and put them in a segment of readers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your emails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some tracking code to your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user information – you could click on one of your subscribers and see where they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) however Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied from the box seem somewhat dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls supplied; and of course there’s nothing to stop you simply designing your HTML email template and importing the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty straightforward to find a good starting point to get a template and edit it before you are delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of their 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements which could be made in this area. Getresponse Ecommerce
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can put them up so that immediately after someone signals up to a mailing list, they receive a welcome message in the company; a week later they could get a discount offer for some of your products or services; three months after they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes connected preferences
completed transactions / targets
changes in user information
Recently Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a specific link etc..
This kind of performance goes way beyond what’s traditionally been on offer from autoresponders, and lets you create a user journey which can be customised to the nth degree.
To get a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available on the pricier plans – the’Guru’ plan and upward. Getresponse Ecommerce
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads in the event, instead of simply directing people to a (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this respect that most of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, which can only be displayed 1,000 times a month.
Also, and very importantly, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (where the machine shows a sample of your customers different versions of your landing page, computes conversion rates, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they are certainly a helpful feature – then it is definitely worth considering one of the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an additional $15 a month, however very frustratingly, even though the add-on permits you to display an infinite number of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is what Getresponse want one to do) .
Getresponse was before its competitors for quite some time with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than many similar products when it comes to displaying a responsive record of your e-newsletter – you just hit a’mobile preview’ button for an instant snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone trailer around, so that you can preview what your own email looks like when the display is employed in either portrait or landscape mode. Getresponse Ecommerce
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the need to export information to CSV and back to your email marketing instrument as a way to perform mailouts (or the need to export data from the email marketing tool into your CRM to add prospects to it).
When I saw Getresponse lately introducing a new CRM feature into their plans I had been intrigued – this could possibly eliminate all that data exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how you could use this operation would be as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your website they finished a form ;
you can then send a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the actions they took in regards to this email (clicking on a certain link etc) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a list of this communication from the contact’s history. There’s currently no way of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And strangely, if you click on a contact within a deal pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads aren’t displayed. To observe this, you need to go out of the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a deal right to a pipeline and input the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the things it can perform on the automation side is impressive. I am hopeful that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the idea of getting your email database along with your webinar tool under the same roof is very appealing.
The pricing is also very competitive too compared to established webinar solutions. For example, one of the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program allows you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key competitors, particularly once you believe that you can link it in with a built in CRM tool (more about that in a moment). Getresponse Ecommerce
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always an important point to look at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their own website:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for every mailing. For our clients jointly, however, we are pleased to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to take the company’s term for this, but assuming it is accurate, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message in your email analytics – that is something I haven’t encountered on competing products’ metrics. A thumbs up for it.
I do need to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Though I’ve not struck any deliverability difficulties utilizing the less costly plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you use use a single opt-in process, the individual signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one sampling procedure is that it makes it very easy for users to sign up for a mailing list; it also generally increases conversion rate and therefore the number of subscribers on your record. A dual opt-in process is better for verifying that the folks subscribing to your list are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. are calculated based on a list containing just real email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there is a lot of room for improvement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on particular devices or individual pages of your website. In the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and also for popups I connect my Getresponse into a growth-hacking instrument called Sumo (this allows me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the pages I want). Getresponse Ecommerce
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain performance just a little bit tricky at times).
1 area I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of content and transfer them about an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of material, or placement of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a useful tool – it is only that the execution of it could be somewhat better.
Also, as described above, the CRM instrument could be better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is that it restricts the number of readers you can send to to 1000. It would be good if that could be increased a little, as it would help potential users try the tool out in more’real world’ situations.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional types of plan to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: that begins at $1199, using exact pricing depending on prerequisites (if you are interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Getresponse Ecommerce
Distinctions of Each Plan
All the Getresponse plans cover the important fundamentals — key features include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you’re on a’Pro’ plan or greater
Webinars – this performance isn’t available at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially if you have a fairly large number of email addresses on your own database.
By way of example, in case you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an unlimited number of emails each month to, then you might discover that hosting it using Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database however on how many emails you send a month also. If you are happy to set a limit on the amount of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service I could think of that comes in considerably more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your list, it may sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if less operational offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing providers — notably Mailchimp – offer free accounts for users that have a few records (but these do not offer the entire range of features that you get on a paid program ).
As mentioned before, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Getresponse Ecommerce
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It is also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any rival product that delivers this’all around’ proposal, and it’s what proceeds to persuade us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture forms also, particularly for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the support offering.
Overall though I speed Getresponse very tremendously – you receive substantial bang for your dollar with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some cases, significantly so) whilst supplying as much, if not more performance as them.
The reductions you receive when paying for one or two decades of support are very generous – you’ll be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its own site and supplying deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters very readily.
It comes with a helpful landing page founder – but keep in mind that you need to be on a more expensive plan to get the fully operational version of this.
You are able to try out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms supplied are not responsive and you can not control when and where they are displayed on your site.
CRM performance needs to be improved considerably before it can be considered a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a bit perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages into 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Ecommerce