Description of Getresponse Getresponse Dynamic Segment
Getresponse is primarily an email marketing program that allows you to: Getresponse Dynamic Segment
Import and host a mailing list and catch data on it
create newsletters which can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing solution.
In addition to email advertising, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does this provide all the key stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you both of these stations – if phone support is a deal-breaker for you you might want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I’ve never needed to use it very often (a fantastic thing) but once I’ve I have found it for a bit of a mixed bag (less of a good thing). A number of the live chat service I’ve received was excellent, and I have not had to wait too long to chat with an agent; the email service less so.
Some of the feedback I have from our readers will suggest that there do have to be improvements made concerning the quality of service Getresponse offer. As with a lot of these kinds of businesses, I expect it boils down to who you get daily. Getresponse Dynamic Segment
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t engage with an e-newsletter you sent and put them in a section of subscribers that you can then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it on your mails, and time your future mailouts based on this info
’email ROI’: by incorporating some tracking code to your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user info – you could click on one of your subscribers and see where they signed from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is decidedly one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided out of the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, layouts and vision easily enough using the controls provided; and of course there is nothing to prevent you simply designing your own HTML email template and minding the code for it.
Additionally, you will find tons of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, therefore it is generally pretty simple to locate a good beginning point to get a template and edit it before you’re delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (only 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely some improvements that could be created in this region. Getresponse Dynamic Segment
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you personally — you can put them up so that immediately after somebody signs up to a mailing list, they receive a welcome message from your business; a week after they can get a discount deal for some of your goods or services; three weeks after they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact tastes
completed transactions / targets
changes in consumer information
Lately Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a certain link .
This kind of performance goes far beyond what has traditionally been available from autoresponders, and allows you to create a user journey which can be customised to the nth level.
To get a quick overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ plan and up. Getresponse Dynamic Segment
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, rather than simply directing people to some (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something quite useful in this respect that the majority of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create 1 landing page, which could simply be displayed 1,000 times a month.
Additionally, and above all, you can’t use the landing page A/B testing performance on the cheapest Getresponse plan (whereby the machine indicates a sample of your customers different versions of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they are unquestionably a helpful feature – then it is definitely worth considering among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an additional $15 per month, however quite frustratingly, even though the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the more expensive plans (which I guess is what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not just this but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the screen is used in either portrait or landscape mode. Getresponse Dynamic Segment
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the necessity to export data to CSV and back into your email marketing tool in order to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to add prospects to it).
When I saw Getresponse lately introducing a brand new CRM feature in their plans I had been intrigued – this could possibly do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to carry out rather basic tasks: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this functionality would be as follows:
You can add a contact to a particular point on a sales pipeline depending on the page of your site that they completed a form on;
you can then send a automated email tailored to this pipeline stage a few days afterwards;
and dependent on the actions they took with regard to that email (clicking on a particular link etc) you can automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of the communication from the contact’s history. There is now no method of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And oddly, if you click on a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you have delivered to your leads are not displayed. To see this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and input the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the things it could do on the automation aspect is remarkable. I am hopeful that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very aggressive also by comparison to based webinar solutions. For instance, one of the leading webinar services, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might even buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key competitors, particularly when you consider you could link it in using a built-in CRM tool (more about that in a moment). Getresponse Dynamic Segment
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to check at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems pretty open about that, with this to say about it in their site:
At GetResponse we are often asked about the quality of the deliverability speed. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, however, we’re pleased to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to take the organization’s word for this, but assuming it’s true, it’s a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message on your email analytics – this is something that I have not encountered on rival goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on one thing concerning deliverability however: to ensure a high deliverability rate, it’s advisable to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I’ve not encountered any deliverability difficulties using the cheaper plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you utilize one opt-in process, the individual signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it really easy for users to subscribe to a mailing list; it also generally increases conversion rate and so the amount of subscribers on your list. A dual opt-in process is better for verifying that the folks subscribing to a list are using actual email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising just email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite fine — but to be honest, I think there’s a lot of room for improvement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controllers are offered by Getresponse to change forms on or off on particular devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I link my Getresponse into some growth-hacking tool named Sumo (that allows me to change pop-ups off for cellular users, in addition to display forms exactly as I’d love to and on the pages I need ). Getresponse Dynamic Segment
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain functionality just a little bit tricky at times).
One place I feel that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of articles and transfer them around an e-newsletter, in practice it’s quite clunky to use and can lead to accidental deletion of material, or placement of it in the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will result in a helpful tool – it’s just that the execution of it could be somewhat better.
Also, as explained above, the CRM tool could be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is that it limits the amount of subscribers you can send to to 1000. It would be useful if this could be increased a bit, as it might help prospective users try the tool out in more’real-world’ situations.
There are three main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional kinds of plan to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: this starts at $1199, using accurate pricing based on prerequisites (if you’re considering the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than most competing platforms. Getresponse Dynamic Segment
Distinctions of Every Strategy
All the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of all landing pages that allow split testing and boundless views if you’re on a’Guru’ program or greater
Webinars – this performance is not accessible whatsoever on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly in case you’ve got a reasonably large number of email addresses on your own database.
For instance, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you wish to send an infinite number of emails each month to, then you might find that hosting it with Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses in your own database however on the number of emails you send a month also. If you are delighted to limit the number of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service I could think of that comes from significantly cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your list, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less functional offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing providers — notably Mailchimp – offer completely free accounts for users with a few documents (but these do not supply the full range of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? Getresponse Dynamic Segment
Getresponse represents one of the more cost-effective tactics to host and speak with an email .
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that delivers this’all round’ proposition, and it’s what proceeds to convince us to use it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made into the data capture types also, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the service offering.
All in all though I speed Getresponse very tremendously – you get considerable bang for your dollar with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to use an’Email’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, substantially so) whilst offering as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of years of support are extremely generous – you’ll be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and supplying deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully operational version of this.
You are able to try all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can not control when and in which they’re displayed on your site.
CRM functionality needs to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a little confusing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Getresponse Dynamic Segment