Description of Getresponse Getresponse Download
Getresponse is primarily an email marketing program that allows you to: Getresponse Download
Import and host a mailing list and also capture data on it
generate newsletters that could be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is getting more of an’all-purpose’ marketing alternative.
In addition to email advertising, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all of the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down into the crucial qualities to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email support and various online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you both of these channels – if phone support is a deal-breaker for you then you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I’ve never needed to use it quite frequently (a fantastic thing) but when I have I’ve found it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat support I’ve received was excellent, and I have not had to wait too much time to talk to an agent; the email service less so.
Some of the feedback I have from our readers does indicate that there do need to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these kinds of businesses, I expect it often boils down to that you get daily. Getresponse Download
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot individuals who did not engage with an e-newsletter that you sent and put them in a segment of readers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action in your emails, and period your prospective mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you could click on one of your subscribers and see in which they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting performance (especially around sales tracking) but Getresponse’s reporting application is decidedly one of most fully featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box look somewhat dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and of course there’s nothing to stop you simply designing your own HTML email template and minding the code for it.
Additionally, there are a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty simple to find a good beginning point to get a template and then edit it before you’re delighted with the plan.
If you’re really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options are not very extensive (only 11 templates are supplied – well short of the 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be created in this area. Getresponse Download
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can put them up so that immediately after someone signals up to your mailing list, they receive a welcome message in the company; a week later they can get a discount deal for a number of your goods or services; 3 months after they could receive an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and also action-based messages may be triggered by user actions or advice, for example:
contributors to particular lists
changes in contact tastes
completed transactions / targets
changes in user data
Recently Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This kind of performance goes way beyond what has traditionally been on offer from autoresponders, and allows you to make a user journey that may be customised to the nth degree.
To get a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available to the more expensive programs – the’Pro’ program and upward. Getresponse Download
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads in the event, instead of simply directing people to a (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something very useful in this regard that the majority of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, which can only be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing performance on the cheapest Getresponse plan (where the system indicates a sample of your customers different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they’re certainly a helpful feature – then it is definitely worth considering among the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an extra $15 per month, however very frustratingly, even though the add-on permits you to show an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I suppose is exactly what Getresponse want you to do) .
Getresponse was before its competitors for quite a while with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a reactive record of your e-newsletter – you just hit on a’cellphone preview’ button for a quick snapshot of your email looks like on a smartphone (see image right).
Not just that but you can’flip’ the smartphone trailer around, so that you can preview what your email looks like when the screen is used in either portrait or landscape style. Getresponse Download
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is that the necessity to export information to CSV and straight back to your email marketing instrument in order to perform mailouts (or the need to export data from your email marketing tool into your CRM to add prospects to it).
So when I saw Getresponse lately introducing a new CRM attribute in their plans I was intrigued – this could possibly eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it in order to perform quite basic jobs: you can create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a specific stage on a sales pipeline based on the page of your site they completed a form ;
you could then send them a automated email tailored to this pipeline period a couple of days afterwards;
and dependent on the action they took in regards to that email (clicking on a certain link ) you can automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front — there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a list of this communication from the contact’s history. There’s now no method of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And oddly, when you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your leads aren’t displayed. To see this, you have to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing this does not display their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a deal right to a pipeline and then enter the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the stuff it could do on the automation aspect is impressive. I’m hopeful that this attribute becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the idea of getting your email database along with your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very competitive too by comparison to based webinar solutions. For instance, one of the leading webinar providers, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also purchase webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key competitors, particularly once you believe that you can link it in with a built in CRM tool (more about that in a moment). Getresponse Download
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously a very important thing to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, nevertheless, we’re proud to say our general deliverability rate now stands at 99%.
Obviously you are going to have to choose the organization’s term for this, but supposing it is accurate, it’s a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something I have not struck on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing relating to deliverability nevertheless: to ensure a high deliverability rate, it’s advisable to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability problems utilizing the cheaper plans, competing goods do not make you invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you use use a single opt-in process, the person registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one sampling procedure is that it makes it really simple for users to sign up for a mailing list; it also generally increases conversion speed and therefore the amount of readers on your record. A dual opt-in process is better for verifying that the people subscribing to a record are using actual email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated according to a list comprising only email addresses).
Now, the good news is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controls are provided by Getresponse to switch forms on or off on specific devices or individual pages of your website. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I connect my Getresponse to a growth-hacking instrument called Sumo (this enables me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and onto the webpages I need ). Getresponse Download
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality a little bit tricky at times).
One place I think that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of content and move them about an e-newsletter, in practice it is fairly user friendly to use and may cause accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does result in a helpful tool – it is only that the implementation of it could be rather better.
Also, as explained above, the CRM tool could be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers you can send to to 1000. It would be useful if that could be increased a bit, as it would help prospective users try the tool out in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of plan to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: that begins at $1199, using exact pricing based on requirements (if you are considering the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than many competing platforms. Getresponse Download
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The ability to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of all landing pages that allow split testing and unlimited views if you are on a’Guru’ program or greater
Webinars – that functionality isn’t available whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially if you have a reasonably high number of email addresses on your database.
By way of example, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of emails per month to, you’ll find that hosting it with Getresponse costs $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses in your own database however on the number of emails you send per month also. If you’re delighted to limit the amount of mails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service that I could think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – provide completely free account for users that have a small number of documents (but these don’t supply the full range of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Getresponse Download
Getresponse represents one of the more cost-effective ways to host and speak using an email database.
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any rival product that delivers this’all around’ proposal, and it is what continues to convince us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture forms too, especially for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the support offering.
Overall though I speed Getresponse very highly – you get substantial bang for your dollar with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in some cases, substantially so) whilst supplying as much, or even more performance as them.
The reductions you receive when paying for one or two years of support are very generous – you will be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its reporting and thorough split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its site and supplying deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully functional version of this.
You are able to test all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can’t control when and where they’re displayed on your site.
CRM functionality has to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing structure is a little confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages into 1000.
The landing page addition doesn’t let you execute A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Download