Description of Getresponse Getresponse Disable Double Opt-In
Getresponse is primarily an email marketing program that allows you to: Getresponse Disable Double Opt-In
Import and host a mailing list and capture data onto it
create newsletters that could be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is getting more of an’all-in-one’ marketing solution.
In addition to email advertising, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does this provide all the crucial stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and various online tutorials / resources.
Regrettably, the phone support has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer these two stations – if telephone service is a deal-breaker for you then you might wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I have not had to use it quite frequently (a fantastic thing) but when I’ve I have discovered it to be a small mixed bag (less of a fantastic thing). Some of those live chat service I’ve received has been outstanding, and I haven’t had to wait too much time to chat with an agent; the email support less so.
Some of the feedback I have from our readers does suggest that there do have to be improvements made in terms of the caliber of support Getresponse offer. Much like a lot of these types of companies, I expect it boils down to that you get on the day. Getresponse Disable Double Opt-In
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of course – open rate, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot people who didn’t engage with an e-newsletter you sent and set them in a segment of readers that you can then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it in your mails, and time your prospective mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you could click one of your readers and see where they signed up from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting application is definitely one of most fully featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied from the box look a bit dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and of course there is nothing to prevent you designing your own HTML email template and importing the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty simple to locate a good beginning point to get a template and edit it until you are happy with the design.
If you’re really not pleased with the templates offered by Getresponse, there is also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (just 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this region. Getresponse Disable Double Opt-In
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can put them up so that instantly after somebody signals up to a mailing list, they receive a welcome message from the business; a week after they can receive a discount offer for a number of your goods or services; three weeks after they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the example above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to certain lists
changes connected tastes
completed trades / goals
changes in user information
Lately Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This type of functionality goes far beyond what has traditionally been available from autoresponders, and lets you create an individual journey which can be customised to the nth level.
For a fast overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ program and upward. Getresponse Disable Double Opt-In
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads in the event, rather than simply directing people to a (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse provides something quite useful in this respect that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, that could only be displayed 1,000 times a month.
Additionally, and very importantly, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine indicates a sample of your customers different versions of your landing page, computes conversion speeds, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are certainly a helpful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an extra $15 per month, however quite frustratingly, although the add-on permits you to display an infinite amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier programs (which I guess is what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a responsive record of your e-newsletter – you simply hit a’cellphone preview’ button for an instant snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone preview around, so you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Getresponse Disable Double Opt-In
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is that the necessity to export data to CSV and back to your email marketing instrument in order to perform mailouts (or the need to export data from your email marketing tool into your CRM to include leads to it).
When I watched Getresponse recently introducing a brand new CRM feature into their plans I had been intrigued – this could possibly eliminate all that data exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to perform rather basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your site they finished a form ;
you could then send a automated email tailored to that pipeline stage a couple of days afterwards;
and based on the action they took in regards to that email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a list of the communication in the contact’s history. There’s currently no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And strangely, if you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you’ve sent to your prospects are not displayed. To see this, you need to go from the CRM part of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a deal directly to a pipeline and input the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it could do on the automation aspect is remarkable. I’m hopeful that this attribute becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under the same roof is very appealing.
The pricing is also very competitive too compared to based webinar solutions. For instance, one of the primary webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might even purchase webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, particularly once you consider that you can link it in using a built-in CRM tool (more about that in a moment). Getresponse Disable Double Opt-In
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it in their own site:
At GetResponse we are frequently asked about the quality of the deliverability speed. Since deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, nevertheless, we are pleased to say our general deliverability rate now stands at 99%.
Clearly you are going to need to choose the company’s word for this, but supposing it is true, it’s a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something that I haven’t struck on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse on something relating to deliverability nevertheless: to ensure a high deliverability speed, it is advisable to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability difficulties using the cheaper plans, competing goods don’t make you invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use a single opt-in procedure, the person registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single opt-in process is that it makes it really simple for users to sign up for your mailing list; additionally, it generally increases conversion speed and so the number of readers on your list. A double opt-in process is best for verifying the folks subscribing to your list are using real email addresses and leads to cleaner data and more precise stats (because open rates etc. ) are calculated according to a list comprising only email addresses).
Now, the fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds pretty good — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controllers are offered by Getresponse to change forms off or on on particular devices or individual pages of your site. At the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I link my Getresponse into some growth-hacking instrument named Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d like to and onto the webpages I want). Getresponse Disable Double Opt-In
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain functionality a little bit tricky at times).
One area I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of content and transfer them about an e-newsletter, in practice it’s fairly clunky to use and can lead to accidental deletion of content, or placement of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will make for a helpful tool – it is just that the implementation of it might be somewhat better.
Additionally, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity I do not use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers it is possible to send to to 1000. It would be good if that could be raised a little, as it might help potential users try the tool out in more’real-world’ situations.
There are three main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, many additional types of strategy to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: that starts at $1199, with exact pricing based on requirements (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. Getresponse Disable Double Opt-In
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you’re on a’Guru’ plan or greater
Webinars – this performance isn’t accessible at all around the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you’ve got a fairly high number of email addresses onto your database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of mails each month to, you’ll discover that hosting it with Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your database however on the number of emails you send per month also. If you’re delighted to set a limit on the number of emails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The sole well-known service that I can think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — notably Mailchimp – offer free account for users that have a small number of documents (but these do not supply the full range of features that you get on a paid plan).
As stated before, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about features? Getresponse Disable Double Opt-In
Getresponse represents one of the more cost-effective ways to host and communicate with an email database.
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any rival product that delivers this’all around’ proposition, and it is what continues to persuade us to use it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements could be made into the data capture types too, particularly for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
Overall though I rate Getresponse very highly – you get substantial bang for your dollar with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain situations, significantly so) whilst supplying as much, or even more performance as them.
The reductions you get when paying for one or two years of support are very generous – you’ll be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its site and supplying deliverability data for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page founder – but bear in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You are able to try all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and in which they’re displayed on your site.
CRM functionality needs to be improved substantially before it could be considered a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those supplied by competing goods.
The pricing structure is a little confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to perform A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Getresponse Disable Double Opt-In