Description of Getresponse Getresponse Deliverability
Getresponse is primarily an email Advertising program that allows you to: Getresponse Deliverability
Import and host a mailing list and capture data onto it
create newsletters that can be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
Besides email marketing, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does this provide all of the crucial stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down to the key features to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Regrettably, the phone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer you these two channels – if telephone support is a deal-breaker for you you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve never needed to use it quite frequently (a good thing) but when I’ve I have discovered it to be a small mixed bag (less of a fantastic thing). A number of those live chat support I’ve received has been excellent, and I have not had to wait too long to chat with a broker; the email service .
Some of the comments I’ve got from our readers will indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. Much like a number of these types of businesses, I anticipate it boils down to who you get on the day. Getresponse Deliverability
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t participate with an e-newsletter that you shipped and put them in a segment of readers which you can then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it in your mails, and time your prospective mailouts according to this info
’email ROI’: by adding some tracking code to your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user info – you can click on one of your readers and see in which they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied out of the box look a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, designs and imagery easily enough using the controls supplied; and naturally there’s nothing to prevent you simply designing your HTML email template and importing the code for it.
Additionally, there are tons of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it is generally pretty straightforward to find a good starting point to get a template and then edit it before you are delighted with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements that could be made in this area. Getresponse Deliverability
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you — you can put them up so that instantly after someone signals up to your mailing list, they get a welcome message in your business; a week after they can receive a discount offer for some of your goods or services; 3 months after they could obtain an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to particular lists
changes in contact preferences
finished trades / targets
changes in user data
Recently Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a specific link .
This kind of performance goes far beyond what has traditionally been on offer from autoresponders, and allows you to create an individual travel which may be customised to the nth level.
For a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Pro’ plan and up. Getresponse Deliverability
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads if, instead of simply directing individuals to a (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this respect that the majority of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, which can only be displayed 1,000 times per month.
Also, and above all, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine indicates a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they’re unquestionably a useful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an additional $15 per month, however very frustratingly, although the add-on permits you to show an unlimited number of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the pricier plans (which I suppose is exactly what Getresponse would like one to do!) .
Getresponse was before its rivals for quite a while using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit a’cellphone preview’ button for an instant snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the screen is used in either portrait or landscape style. Getresponse Deliverability
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is that the necessity to export data to CSV and back to your email marketing instrument in order to do mailouts (or the need to export data from the email marketing tool in your CRM to include prospects to it).
So when I saw Getresponse lately introducing a brand new CRM attribute into their plans I had been intrigued – this could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it to carry out rather basic jobs: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a specific point on a revenue pipeline depending on the page of your website they completed a form ;
you could then send a automated email tailored to this pipeline period a couple of days later;
and dependent on the actions they took in regards to that email (clicking on a certain link ) you can automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of this communication from the contact’s history. There’s now no method of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And oddly, when you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your prospects aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and then enter the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it can do on the automation side is remarkable. I am hopeful that this attribute becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the idea of having your email database along with your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive too compared to established webinar solutions. For example, among the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can even buy webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, particularly when you consider you could connect it in with a built-in CRM tool (more on that in a minute ). Getresponse Deliverability
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important point to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their own site:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers jointly, nevertheless, we’re pleased to say our overall deliverability rate currently stands at 99%.
Clearly you are going to have to take the company’s word for this, but assuming it is true, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of each message on your email analytics – that is something that I have not encountered on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse up on something relating to deliverability however: to ensure a high deliverability rate, it is a good idea to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability difficulties using the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you use use one opt-in procedure, the individual registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one opt-in process is that it makes it really simple for users to subscribe to a mailing list; additionally, it generally increases conversion rate and therefore the amount of readers on your list. A double opt-in procedure is better for verifying that the people subscribing to a list are using real email addresses and contributes to cleaner information and more accurate stats (because open rates etc. are calculated based on a list comprising only email addresses).
The good news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite good — but to tell the truth, I think there is a lot of room for advancement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are provided by Getresponse to change forms off or on on specific devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I connect my Getresponse to some growth-hacking tool named Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d like to and on the webpages I need ). Getresponse Deliverability
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain performance just a little bit tricky at times).
1 area I feel that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of articles and move them about an e-newsletter, in practice it is quite user friendly to use and may cause accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a helpful instrument – it is just that the execution of it could be rather better.
Additionally, as explained above, the CRM tool could be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it limits the amount of subscribers it is possible to send to to 1000. It would be useful if this could be raised a bit, as it might help prospective users try the tool out in more’real world’ situations.
There are 3 main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional kinds of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: this begins at $1199, with accurate pricing depending on prerequisites (if you are considering the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Getresponse Deliverability
Distinctions of Each Strategy
All the Getresponse plans cover the significant basics — key characteristics include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can only avail of landing pages which allow split testing and boundless views if you’re on a’Pro’ plan or higher
Webinars – that performance isn’t available whatsoever around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you have a fairly large number of email addresses on your own database.
By way of example, if you have a mailing list containing between 9,000 and 10,000 records that you wish to send an infinite number of mails each month to, you might find that hosting it with Getresponse prices $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your database however on the number of emails you send a month too. If you are happy to limit the number of mails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less functional offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing providers — especially Mailchimp – offer completely free account for users that have a small number of documents (but these don’t supply the entire range of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about features? Getresponse Deliverability
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It’s also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that offers this’all around’ proposition, and it is what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements could be made to the data capture types too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the support offering.
Overall though I rate Getresponse very highly – you get considerable bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst offering just as much, if not more functionality as them.
The discounts you receive when paying upfront for one or two decades of support are extremely generous – you will be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its own reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its website and providing deliverability data for person e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a helpful landing page creator – but keep in mind that you need to be on a more expensive plan to get the fully operational version of this.
You are able to try all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can’t control when and in which they are displayed on your website.
CRM functionality needs to be improved substantially before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages into 1000.
The landing page add-on does not allow you to execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Getresponse Deliverability