Description of Getresponse Getresponse Cyber Monday
Getresponse is primarily an email marketing program that allows you to: Getresponse Cyber Monday
Import and host a mailing list and also catch data onto it
create newsletters that can be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all the key stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the crucial features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email service and various online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer both of these stations – if phone service is a deal-breaker for you you might want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I have never needed to use it quite frequently (a good thing) but when I have I’ve discovered it for a bit of a mixed bag (less of a good thing). A number of the live chat service I have received has been outstanding, and I haven’t needed to wait too long to chat with a broker; the email support .
Some of the feedback I have from our readers does indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. As with a lot of these types of companies, I anticipate it often boils down to who you get on the day. Getresponse Cyber Monday
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter you sent and put them in a section of subscribers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it on your emails, and period your prospective mailouts according to this info
’email ROI’: by adding some tracking code to your post-sales webpage on your website, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you can click one of your readers and see in which they signed from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales tracking) however Getresponse’s reporting application is decidedly one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box look somewhat dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and of course there’s nothing to stop you designing your HTML email template and minding the code for this.
Furthermore, you will find tons of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it’s generally pretty simple to find a good starting point for a template and then edit it before you are delighted with the design.
If you are really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options aren’t very extensive (only 11 templates are supplied – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements which could be created in this area. Getresponse Cyber Monday
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you personally — you can set them up so that instantly after someone signals up to your mailing list, they get a welcome message in your company; a week after they can receive a discount deal for a number of your products or services; 3 months later they could obtain an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and also action-based messages may be triggered by user actions or information, for example:
subscriptions to particular lists
changes connected preferences
finished transactions / goals
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a specific link .
This kind of performance goes way beyond what’s traditionally been available from autoresponders, and lets you make a user journey which may be customised to the nth degree.
For a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available to the more expensive programs – the’Guru’ program and upward. Getresponse Cyber Monday
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something very useful in this respect that the majority of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create one landing page, which could only be displayed 1,000 times per month.
Additionally, and above all, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse program (where the machine shows a sample of your users different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a helpful feature – then it’s definitely worth looking at among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 a month, however quite frustratingly, even though the add-on allows you to show an unlimited number of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for one of the more expensive plans (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was before its rivals for quite some time with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone preview around, so that you may preview what your own email looks like when the display is employed in either portrait or landscape style. Getresponse Cyber Monday
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is the necessity to export information to CSV and back into your email marketing instrument in order to perform mailouts (or the need to export info from the email marketing tool into your CRM to include leads to it).
When I saw Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your site they completed a form on;
you could then send a automated email tailored to that pipeline period a few days afterwards;
and based on the action they took in regards to that email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and that I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front — there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a list of this communication in the contact’s history. There is currently no way of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or clients.
And strangely, when you click on a contact in a bargain pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads are not displayed. To observe this, you need to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and input the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new feature and the stuff it could do on the automation aspect is impressive. I’m hopeful that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database and your webinar tool under the same roof is very attractive.
The pricing is also very aggressive too compared to based webinar solutions. By way of example, one of the leading webinar services, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key competitors, particularly once you believe that you can connect it in with a built in CRM tool (more about this in a moment). Getresponse Cyber Monday
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always an important point to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability rates; but Getresponse seems pretty open about that, with this to say about it on their own website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients collectively, however, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the organization’s term for this, but assuming it’s accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something I haven’t struck on competing goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on something relating to deliverability however: to guarantee a high deliverability rate, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability problems utilizing the less costly plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you utilize one opt-in process, the person signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one sampling procedure is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion speed and therefore the amount of readers on your list. A dual opt-in procedure is best for verifying the folks subscribing to your record are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. are calculated according to a list containing only email addresses).
The good news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds quite good — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controls are offered by Getresponse to switch forms off or on on particular devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I connect my Getresponse to a growth-hacking instrument named Sumo (that enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d love to and on the webpages I want). Getresponse Cyber Monday
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality just a little bit tricky at times).
One area I feel that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of articles and move them about an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of material, or placement of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a helpful instrument – it’s only that the execution of it might be rather better.
Additionally, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely functional and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the amount of readers it is possible to send to to 1000. It would be useful if this could be increased a little, as it would help prospective users try out the tool in more’real world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional types of plan to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: that begins at $1199, using accurate pricing based on prerequisites (if you are interested in the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Getresponse Cyber Monday
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you’re on a’Pro’ plan or higher
Webinars – that functionality is not accessible at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a reasonably large number of email addresses onto your database.
For instance, if you have a mailing list comprising between 9,000 and 10,000 records which you wish to send an unlimited number of mails each month to, then you might find that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database however on the number of emails you send per month also. If you are delighted to set a limit on the number of mails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The only well-known service I could think of that comes in considerably cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — especially Mailchimp – offer free account for users with a small number of documents (but these do not offer the full range of features that you get on a paid program ).
As mentioned earlier, if you’re ready to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Getresponse Cyber Monday
Getresponse represents among the more cost-effective tactics to host and speak with an email database.
It’s also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that offers this’all round’ proposition, and it’s what continues to persuade us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture forms also, especially for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the support offering.
Overall though I rate Getresponse very highly – you get substantial bang for your buck with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst offering as much, if not more performance as them.
The reductions you receive when paying for a couple of years of support are extremely generous – you’ll be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its website and providing deliverability data for individual e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page creator – but bear in mind that you need to be on a more expensive strategy to get the fully functional version of this.
You can try all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms provided aren’t responsive and you can not control when and where they are displayed on your site.
CRM functionality needs to be improved considerably before it can be considered a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Getresponse Cyber Monday