Description of Getresponse Getresponse Crm
Getresponse is primarily an email Advertising program that allows you to: Getresponse Crm
Import and host a mailing list and capture data on it
generate newsletters which can be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does this provide all of the crucial stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the key features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email support and various online tutorials / resources.
Regrettably, the telephone service has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer these two channels – if phone service is a deal-breaker for you you might wish to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I’ve never needed to use it quite frequently (a fantastic thing) but once I have I’ve found it for a small mixed bag (less of a good thing). Some of those live chat support I’ve received was outstanding, and I haven’t had to wait too long to talk to an agent; the email service less so.
Some of the comments I have from our readers will suggest that there do have to be improvements made in terms of the caliber of service Getresponse offer. Much like a number of these types of companies, I expect it often boils down to that you get on the day. Getresponse Crm
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t participate with an e-newsletter that you sent and set them in a section of readers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your emails, and period your prospective mailouts according to this info
’email ROI’: by adding some tracking code to your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you could click on one of your readers and see where they signed up from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) however Getresponse’s reporting tool is decidedly one of most fully featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied out of the box look somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, designs and vision easily enough with all the controls supplied; and naturally there is nothing to stop you designing your HTML email template and minding the code for it.
Additionally, you will find a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, therefore it is generally pretty straightforward to locate a good starting point for a template and then edit it until you’re happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there is also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (just 11 templates are supplied – well short of the 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely some improvements which could be made in this region. Getresponse Crm
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you personally — you can set them up so that immediately after someone signs up to your mailing list, they get a welcome message from the company; a week after they could receive a discount deal for a number of your goods or services; 3 weeks after they could receive an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to particular lists
changes connected preferences
completed trades / targets
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a specific link etc..
This kind of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you make a user travel that may be customised to the nth level.
To get a quick overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available to the pricier plans – the’Pro’ program and upward. Getresponse Crm
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads if, rather than simply directing people to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse offers something very useful in this respect that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, that could simply be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system indicates a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they’re unquestionably a useful attribute – then it is definitely worth looking at among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 a month, however very frustratingly, although the add-on allows you to display an unlimited amount of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for a few of the pricier plans (which I guess is exactly what Getresponse would like one to do!) .
Getresponse was before its rivals for quite some time using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of your email looks like on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone preview around, so you may preview what your own email looks like when the display is used in either portrait or landscape mode. Getresponse Crm
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is that the need to export data to CSV and back to your email marketing tool as a way to perform mailouts (or the necessity to export data from your email marketing tool in your CRM to add prospects to it).
When I watched Getresponse recently introducing a new CRM feature in their plans I had been intrigued – that could potentially do away with all that info exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it to perform rather basic tasks: you could create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline phase.
An example of how to use this operation would be as follows:
It is possible to add a contact to a specific point on a sales pipeline based on the page of your site that they finished a form ;
you can then send a automated email tailored to that pipeline period a few days later;
and based on the action they took in regards to this email (clicking on a certain link ) you can automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and that I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a list of this communication from the contact’s history. There is currently no way of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, if you click a contact in a deal pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then input the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the things it can do on the automation side is remarkable. I am hopeful that this feature gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database along with your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very competitive also by comparison to established webinar solutions. For instance, among the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can even buy webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key competitors, especially when you believe you could link it in using a built-in CRM tool (more about this in a moment). Getresponse Crm
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always an important point to look at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems pretty open about this, with this to say about it in their own site:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For our customers jointly, however, we are pleased to say our general deliverability rate now stands at 99%.
Clearly you are going to need to choose the company’s term for this, but supposing it is accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message in your email analytics – this is something that I have not encountered on competing goods’ metrics. A thumbs up for this.
I do have to pull Getresponse on something relating to deliverability nevertheless: to guarantee a high deliverability speed, it’s advisable to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I’ve not struck any deliverability problems using the cheaper plans, competing products do not force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in procedure, the person signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your list. A dual opt-in process is best for verifying that the folks subscribing to your record are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. ) are calculated according to a list comprising just real email addresses).
The good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there’s a great deal of room for improvement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms off or on on particular devices or pages of your website. In the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse into a growth-hacking tool named Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the webpages I want). Getresponse Crm
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain performance a bit tricky at times).
One place I feel that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of content and move them around an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of content, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will result in a useful instrument – it is just that the execution of it could be rather better.
Additionally, as explained above, the CRM instrument could be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product that I do not use” scenario.
The only down side to the free trial is that it limits the number of readers it is possible to send to 1000. It would be good if that could be raised a little, as it might help prospective users try out the tool in more’real world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, several additional kinds of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that starts at $1199, using exact pricing based on prerequisites (if you are interested in the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Getresponse Crm
Distinctions of Every Strategy
All the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of landing pages which enable split testing and unlimited views if you’re on a’Guru’ program or higher
Webinars – this performance isn’t available at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly in case you’ve got a reasonably high number of email addresses on your database.
By way of instance, in case you’ve got a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of mails per month to, then you might find that hosting it with Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your database however on how many emails you send a month also. If you are delighted to limit the amount of mails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service I can think of that comes from significantly cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing providers — especially Mailchimp – offer free account for users that have a few documents (but these do not supply the entire range of features that you get on a paid plan).
As stated earlier, if you are prepared to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Getresponse Crm
Getresponse represents one of the more cost-effective tactics to host and communicate using an email .
It’s also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any rival product that delivers this’all round’ proposal, and it’s what continues to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture forms also, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
All in all though I rate Getresponse very tremendously – you get considerable bang for your dollar with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some situations, significantly so) whilst supplying as much, if not more performance as them.
The discounts you get when paying for a couple of years of support are extremely generous – you will be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its website and providing deliverability data for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page founder – but keep in mind that you need to be on a more expensive strategy to get the fully operational version of the.
You can try out all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM performance has to be improved considerably before it can be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing structure is a little perplexing, with users having to pay something of a superior to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Getresponse Crm