Description of Getresponse Getresponse Cost
Getresponse is primarily an email marketing app that allows you to: Getresponse Cost
Import and host a mailing list and capture data onto it
create newsletters that could be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it’s getting more of an’all-purpose’ marketing solution.
In addition to email advertising, it also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does this provide all of the key stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email service and assorted online tutorials / tools.
Sadly, the telephone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer these two channels – if telephone service is a deal-breaker for you you might want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I have not had to use it very frequently (a fantastic thing) but when I’ve I have found it for a bit of a mixed bag (less of a fantastic thing). A number of the live chat support I have received has been outstanding, and I haven’t had to wait too long to chat with a broker; the email support .
Some of the comments I have from our readers does indicate that there do need to be improvements made concerning the quality of support Getresponse offer. As with a number of these types of businesses, I expect it often boils down to who you get on the day. Getresponse Cost
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of course – open rate, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter you sent and set them in a section of readers that you can then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it in your emails, and time your prospective mailouts based on this info
’email ROI’: by adding some tracking code to your post-sales webpage on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user information – you could click on one of your readers and see where they signed from, where they are located and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting application is decidedly one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided from the box seem somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and of course there is nothing to prevent you designing your HTML email template and importing the code for it.
Furthermore, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, so it’s generally pretty simple to locate a good starting point for a template and edit it before you’re delighted with the plan.
If you’re really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options aren’t so extensive (only 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements that could be made in this area. Getresponse Cost
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you personally — you can set them up so that immediately after somebody signs up to your mailing list, they receive a welcome message from your business; a week after they can get a discount offer for some of your products or services; 3 months after they could receive an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes connected tastes
completed transactions / goals
changes in user information
Lately Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a specific link .
This type of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you create an individual journey which can be customised to the nth level.
To get a quick overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ program and up. Getresponse Cost
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse provides something very beneficial in this regard that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that could simply be displayed 1,000 times per month.
Additionally, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the system shows a sample of your users different versions of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they’re certainly a helpful attribute – then it’s definitely worth looking at among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 per month, however quite frustratingly, even though the add-on allows you to display an infinite amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the pricier plans (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was ahead of its competitors for quite some time using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than most similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit a’cellphone preview’ button for an instant snapshot of your email looks like on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so you may preview what your email looks like when the screen is used in either portrait or landscape mode. Getresponse Cost
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is that the necessity to export data to CSV and straight back to your email marketing instrument as a way to perform mailouts (or the need to export info from your email marketing tool in your CRM to include leads to it).
So when I saw Getresponse recently introducing a brand new CRM feature into their plans I had been intrigued – that could potentially do away with all that data exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it in order to carry out quite basic jobs: you can create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your website they finished a form ;
you can then send a automated email tailored to that pipeline period a couple of days afterwards;
and based on the actions they took in regards to this email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front — there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of the communication in the contact’s history. There is currently no method of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, when you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects aren’t displayed. To see this, you need to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and then input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it can perform on the automation side is remarkable. I’m hopeful that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the idea of having your email database along with your webinar tool under precisely the same roof is very attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. For instance, among the leading webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can even buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key rivals, especially once you consider that you can connect it in with a built-in CRM tool (more on that in a moment). Getresponse Cost
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important point to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it in their website:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, however, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you’re going to have to choose the organization’s word for this, but assuming it is true, it’s a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of every message on your email analytics – this is something that I have not struck on rival goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse on something relating to deliverability nevertheless: to guarantee a high deliverability rate, it is advisable to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I have not encountered any deliverability difficulties utilizing the cheaper plans, competing goods do not force you to invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the person registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really simple for users to subscribe to your mailing list; it also generally increases conversion speed and so the number of subscribers on your list. A double opt-in process is better for verifying the people subscribing to your list are using actual email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. are calculated based on a list containing just email addresses).
Now, the fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds quite good — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on specific devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I connect my Getresponse into some growth-hacking tool named Sumo (this enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d love to and on the webpages I want). Getresponse Cost
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance a little bit tricky at times).
One area I feel that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of content and move them about an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of material, or placement of it at the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will result in a useful tool – it is only that the execution of it might be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it restricts the number of readers you can send to 1000. It would be good if that could be increased a bit, as it would help potential users try the tool out in more’real-world’ situations.
There are three main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, many additional types of strategy to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: this starts at $1199, with accurate pricing depending on requirements (if you are considering the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than many competing platforms. Getresponse Cost
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
landing pages – you can only avail of landing pages which allow split testing and unlimited views if you’re on a’Guru’ program or higher
Webinars – that functionality is not accessible whatsoever around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you have a fairly large number of email addresses on your own database.
For example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of mails each month to, then you’ll discover that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses in your own database but on the number of emails you send per month too. If you are happy to limit the number of emails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The sole well-known service I can think of that comes from considerably cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less functional offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — notably Mailchimp – provide completely free account for users with a small number of records (but these do not supply the full range of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Getresponse Cost
Getresponse represents one of the more cost-effective ways to host and speak with an email database.
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any competing product that delivers this’all round’ proposition, and it’s what proceeds to convince us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made into the data capture types too, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the service offering.
All in all though I speed Getresponse very tremendously – you get substantial bang for your buck with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, or even more performance as them.
The reductions you get when paying upfront for a couple of years of service are extremely generous – you will be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing characters on its website and providing deliverability data for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page founder – but keep in mind that you need to be on a more expensive plan to get the fully operational version of the.
You can test out all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can’t control when and where they are displayed on your website.
CRM performance needs to be improved considerably before it can be considered a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those supplied by competing goods.
The pricing arrangement is a little confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages to to 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Getresponse Cost