Description of Getresponse Getresponse Contact Information
Getresponse is primarily an email marketing program Which Allows you to: Getresponse Contact Information
Import and host a mailing list and also capture data onto it
create newsletters which could be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing solution.
In addition to email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all of the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the crucial features to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer both of these stations – if phone service is a deal-breaker for you you might want to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I have never needed to use it quite often (a good thing) but when I have I have found it to be a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I’ve received was excellent, and I have not needed to wait too long to talk to an agent; the email service less so.
Some of the comments I’ve got from our readers does indicate that there do need to be improvements made in terms of the quality of support Getresponse offer. As with a number of these types of companies, I expect it often boils down to that you get daily. Getresponse Contact Information
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot people who didn’t engage with an e-newsletter you sent and put them in a segment of readers which you can then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it on your emails, and period your prospective mailouts according to this info
’email ROI’: by adding some monitoring code to your post-sales webpage on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user information – you could click one of your readers and see where they signed from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided out of the box seem somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and of course there is nothing to prevent you simply designing your HTML email template and minding the code for it.
Additionally, you will find a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, therefore it’s generally pretty simple to locate a good beginning point to get a template and edit it until you are happy with the plan.
If you are really unhappy with the templates provided by Getresponse, there’s also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options are not so extensive (just 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely some improvements which could be created in this area. Getresponse Contact Information
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you — you can put them up so that immediately after somebody signs up to your mailing list, they get a welcome message in the business; a week later they can get a discount deal for a number of your products or services; 3 weeks after they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the example above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected preferences
completed transactions / goals
changes in user data
Recently Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a specific link .
This type of functionality goes way beyond what has traditionally been available from autoresponders, and lets you make a user journey that can be customised to the nth level.
To get a quick overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available to the more expensive programs – the’Pro’ plan and up. Getresponse Contact Information
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads in the event, rather than simply directing people to a (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something very useful in this respect that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, which can only be displayed 1,000 times a month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse plan (where the system shows a sample of your customers different versions of your landing page, computes conversion speeds, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they’re unquestionably a helpful attribute – then it is definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an additional $15 per month, however quite frustratingly, although the add-on permits you to show an infinite amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for one of the more expensive plans (which I suppose is exactly what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite a while using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than most similar products when it comes to displaying a responsive preview of your e-newsletter – you just hit a’cellphone preview’ button for an instant snapshot of your email looks like on a smartphone (see image right).
Not just that but you can’flip’ the smartphone preview around, so you may preview what your email looks like when the display is employed in either portrait or landscape mode. Getresponse Contact Information
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the need to export information to CSV and back into your email marketing tool as a way to do mailouts (or the need to export info from the email marketing tool in your CRM to include prospects to it).
When I saw Getresponse lately introducing a brand new CRM attribute into their plans I was intrigued – this could possibly do away with all that info exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your site they completed a form ;
you can then send a automated email tailored to this pipeline stage a couple of days later;
and based on the action they took with regard to that email (clicking on a particular link ) you can automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and that I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a record of this communication from the contact’s history. There’s now no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, when you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you have sent to your prospects aren’t displayed. To see this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and then input the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it can do on the automation side is impressive. I am hopeful that this attribute becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the idea of getting your email database along with your webinar tool under the same roof is very appealing.
The pricing is also very competitive also compared to established webinar solutions. For instance, among the primary webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can even purchase webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key competitors, especially once you believe you could link it in with a built in CRM tool (more on that in a minute ). Getresponse Contact Information
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always an important thing to look at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Since deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For our customers collectively, however, we’re proud to say our general deliverability rate now stands at 99%.
Obviously you are going to have to choose the company’s word for this, but assuming it’s accurate, it is a good rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something that I haven’t encountered on competing products’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability speed, it’s advisable to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties utilizing the less costly plans, competing products do not make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single opt-in process is that it makes it really simple for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the number of subscribers on your list. A dual opt-in process is better for verifying the people subscribing to a list are using real email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated according to a list containing just real email addresses).
The good news is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds quite good — but to be honest, I think there’s a great deal of room for improvement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are offered by Getresponse to change forms off or on on specific devices or pages of your site. In the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and also for popups I connect my Getresponse into some growth-hacking tool called Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the webpages I need ). Getresponse Contact Information
Overall, Getresponse is really simple to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality just a bit tricky at times).
One area I think that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and move them around an e-newsletter, in practice it is fairly clunky to use and may lead to accidental deletion of content, or positioning of it in the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a helpful instrument – it’s just that the execution of it could be rather better.
Also, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it limits the number of subscribers you can send to to 1000. It would be useful if that could be raised a little, as it might help prospective users try the tool out in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of plan to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: that begins at $1199, with exact pricing depending on requirements (if you are interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. Getresponse Contact Information
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you’re on a’Guru’ plan or higher
Webinars – that performance isn’t available whatsoever around the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly in case you’ve got a fairly large number of email addresses on your database.
For example, in case you’ve got a mailing list comprising between 9,000 and 10,000 records which you want to send an unlimited number of mails each month to, then you might find that hosting it using Getresponse costs $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your database however on the number of emails you send a month too. If you are delighted to set a limit on the amount of emails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The only well-known service I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less functional offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing providers — notably Mailchimp – provide free account for users that have a few documents (but these do not supply the entire range of features that you get on a paid plan).
As stated earlier, if you’re ready to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Getresponse Contact Information
Getresponse represents one of the more cost-effective ways to host and communicate using an email .
It’s also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any rival product that offers this’all around’ proposition, and it’s what continues to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements could be made to the data capture forms too, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
All in all though I rate Getresponse very tremendously – you get considerable bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain situations, significantly so) whilst supplying as much, if not more functionality as them.
The discounts you receive when paying upfront for one or two years of support are very generous – you’ll be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own site and supplying deliverability data for individual e-newsletters that you send.
It offers a very flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It includes a helpful landing page creator – but bear in mind that you have to be on a more expensive plan to get the fully functional version of this.
You are able to try all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they’re displayed on your site.
CRM performance needs to be improved considerably before it could be thought of as a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those provided by competing goods.
The pricing structure is a bit perplexing, with customers having to cover something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page add-on does not allow you to perform A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Contact Information