Description of Getresponse Getresponse Competitors
Getresponse is primarily an email Advertising app Which Allows you to: Getresponse Competitors
Import and host a mailing list and catch data onto it
create newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does this provide all of the key stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down into the crucial qualities to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone support has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer these two stations – if telephone support is a deal-breaker for you then you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I’ve never needed to use it quite often (a good thing) but once I have I’ve discovered it to be a small mixed bag (less of a fantastic thing). Some of those live chat service I’ve received was outstanding, and I have not needed to wait too long to chat with an agent; the email service .
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these kinds of businesses, I anticipate it boils down to that you get on the day. Getresponse Competitors
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who did not engage with an e-newsletter that you shipped and put them in a segment of subscribers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action on your emails, and time your future mailouts based on this info
’email ROI’: by adding some tracking code into your post-sales page on your site, you can discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user info – you could click one of your subscribers and see in which they signed from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied out of the box look somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough with all the controls supplied; and naturally there is nothing to stop you designing your own HTML email template and minding the code for this.
Furthermore, there are a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty simple to find a good beginning point for a template and edit it before you are delighted with the design.
If you’re really not pleased with the templates provided by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options aren’t very extensive (just 11 templates are supplied – well short of their 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be made in this region. Getresponse Competitors
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can set them up so that immediately after someone signals up to your mailing list, they get a welcome message from the company; a week later they could get a discount offer for a number of your goods or services; 3 weeks after they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages may be triggered by user actions or information, for example:
contributors to certain lists
changes connected tastes
finished transactions / targets
changes in user information
Recently Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a specific link etc..
This type of functionality goes way beyond what’s traditionally been available from autoresponders, and lets you create a user travel which can be customised to the nth level.
For a fast overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available to the pricier plans – the’Pro’ plan and upward. Getresponse Competitors
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, rather than simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse offers something quite beneficial in this respect that the majority of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, which can simply be displayed 1,000 times per month.
Additionally, and very importantly, you can’t use the landing page A/B testing performance on the least expensive Getresponse program (where the machine indicates a sample of your users different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they are certainly a useful feature – then it is definitely worth considering among the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an additional $15 a month, but quite frustratingly, even though the add-on permits you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the pricier programs (which I suppose is exactly what Getresponse would like one to do!) .
Getresponse was before its rivals for quite some time using its responsive email design performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit a’cellphone preview’ button to get an instant snapshot of what your email looks like on a smartphone (see image right).
Not just this but you can’flip’ the smartphone preview around, so that you may preview what your own email looks like when the screen is used in either portrait or landscape mode. Getresponse Competitors
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is the necessity to export information to CSV and straight back to your email marketing instrument in order to do mailouts (or the need to export data from your email marketing tool in your CRM to add leads to it).
When I watched Getresponse lately introducing a brand new CRM attribute in their plans I was intrigued – that could possibly do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it to perform rather basic tasks: you can create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline stage.
An example of how to use this operation would be as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your site they finished a form ;
you can then send a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the action they took with regard to that email (clicking on a particular link etc) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a record of the communication in the contact’s history. There’s now no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, if you click on a contact within a bargain pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects are not displayed. To observe this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so does not display their history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and input the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the stuff it could do on the automation aspect is impressive. I’m hopeful that this attribute gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of having your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very competitive too by comparison to established webinar solutions. For instance, one of the primary webinar services, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might even purchase webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly once you believe you could connect it in with a built in CRM tool (more on this in a minute ). Getresponse Competitors
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously a very important point to check at when selecting an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability prices; but Getresponse seems pretty open about this, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients jointly, nevertheless, we’re pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to take the organization’s word for this, but supposing it is accurate, it’s a good rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something that I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties utilizing the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you use use a single opt-in process, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it really easy for users to sign up for your mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your list. A double opt-in process is best for verifying the people subscribing to a record are using actual email addresses and contributes to cleaner information and more precise stats (because open rates etc. ) are calculated according to a list containing just email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds pretty fine — but to be honest, I think there is a lot of room for improvement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on specific devices or individual pages of your website. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I connect my Getresponse into some growth-hacking tool named Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d love to and onto the webpages I want). Getresponse Competitors
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain functionality just a bit tricky at times).
One area I think that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it’s quite clunky to use and may cause accidental deletion of material, or placement of it in the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will result in a useful instrument – it’s only that the implementation of it might be somewhat better.
Additionally, as explained above, the CRM instrument might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it limits the number of readers it is possible to send to to 1000. It would be useful if that could be increased a bit, as it would help prospective users try the tool out in more’real world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional types of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: that starts at $1199, with exact pricing depending on requirements (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Getresponse Competitors
Distinctions of Each Plan
Each of the Getresponse plans cover the significant basics — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
Landing pages – you can only avail of all landing pages which enable split testing and boundless views if you are on a’Pro’ plan or greater
Webinars – that performance isn’t available whatsoever on the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you have a reasonably large number of email addresses onto your own database.
For example, in case you’ve got a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of mails per month to, then you’ll find that hosting it with Getresponse costs $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses in your database but on the number of emails you send per month also. If you’re delighted to set a limit on the number of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The only well-known service I can think of that comes from significantly more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your list, it may occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — notably Mailchimp – provide completely free account for users that have a few documents (but these don’t supply the entire range of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? Getresponse Competitors
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It’s also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any competing product that delivers this’all around’ proposal, and it’s what proceeds to persuade us to use it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture types also, particularly for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the support offering.
Overall though I speed Getresponse very highly – you get considerable bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst supplying just as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of years of service are extremely generous – you’ll be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its website and providing deliverability data for person e-newsletters you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page founder – but bear in mind that you need to be on a more expensive strategy to get the fully functional version of this.
You are able to test out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can’t control when and where they’re displayed on your site.
CRM functionality needs to be improved substantially before it can be considered a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing products.
The pricing structure is a bit perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page addition doesn’t allow you to perform A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Getresponse Competitors