Description of Getresponse Getresponse Com Api
Getresponse is primarily an email marketing program Which Allows you to: Getresponse Com Api
Import and host a mailing list and also catch data on it
create newsletters that could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does this provide all the key stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down to the key features to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email support and various online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer you both of these stations – if phone service is a deal-breaker for you then you might wish to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I have never needed to use it quite often (a good thing) but when I have I have found it to be a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I’ve received was excellent, and I haven’t had to wait too much time to chat with an agent; the email support less so.
Some of the comments I have from our readers will suggest that there do have to be improvements made in terms of the quality of service Getresponse offer. As with a number of these kinds of businesses, I expect it boils down to that you get daily. Getresponse Com Api
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t participate with an e-newsletter you sent and set them in a segment of readers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it in your emails, and period your future mailouts based on this info
’email ROI’: by incorporating some tracking code to your post-sales webpage on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user info – you can click one of your subscribers and see in which they signed up from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied out of the box look a bit dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and imagery easily enough using the controls provided; and naturally there’s nothing to prevent you designing your HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty straightforward to find a good beginning point for a template and then edit it until you are happy with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options are not so extensive (only 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements which could be created in this area. Getresponse Com Api
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can put them up so that immediately after someone signals up to your mailing list, they receive a welcome message in the business; a week after they can get a discount offer for some of your goods or services; three months after they could receive an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the example above, and also action-based messages may be triggered by user actions or information, for example:
contributors to certain lists
changes connected tastes
completed transactions / goals
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This kind of performance goes way beyond what has traditionally been on offer from autoresponders, and allows you to make an individual journey which can be customised to the nth level.
For a fast overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ plan and upward. Getresponse Com Api
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads in the event, rather than simply directing people to a (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something quite useful in this respect that the majority of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create one landing page, that can only be displayed 1,000 times a month.
Additionally, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine indicates a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they are certainly a helpful attribute – then it’s definitely worth considering one of the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an additional $15 per month, however very frustratingly, although the add-on permits you to show an infinite number of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the more expensive programs (which I guess is what Getresponse would like one to do) .
Getresponse was ahead of its competitors for quite a while using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone preview around, so you may preview what your email looks like when the screen is used in either portrait or landscape style. Getresponse Com Api
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is the need to export information to CSV and back to your email marketing tool as a way to do mailouts (or the need to export data from your email marketing tool in your CRM to include leads to it).
When I watched Getresponse recently introducing a new CRM attribute into their plans I was intrigued – this could possibly do away with all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to carry out quite basic jobs: you can create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how you could use this operation would be as follows:
You can add a contact to a specific point on a revenue pipeline depending on the page of your website they completed a form on;
you can then send a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the action they took in regards to this email (clicking on a particular link etc) you could automatically move them on another phase of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of this communication in the contact’s history. There’s now no method of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And strangely, if you click a contact in a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads aren’t displayed. To observe this, you need to go out of the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the things it can perform on the automation side is remarkable. I’m optimistic that this attribute becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of having your email database along with your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive also compared to established webinar solutions. By way of example, among the primary webinar services, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can even buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, especially when you believe that you can connect it in using a built-in CRM tool (more about this in a moment). Getresponse Com Api
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important point to check at when selecting an email marketing tool.
Not all email advertising providers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it in their own site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers jointly, nevertheless, we’re pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to need to take the company’s term for this, but assuming it is accurate, it is a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something I have not struck on rival products’ metrics. A thumbs up for this.
I do need to pull Getresponse up on one thing concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s advisable to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability problems using the less costly plans, competing products don’t make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you utilize one opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it very easy for users to subscribe to a mailing list; it also generally increases conversion speed and so the number of readers on your record. A double opt-in procedure is better for verifying that the people subscribing to a record are using actual email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated based on a list containing only email addresses).
The good news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds quite good — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on particular devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I link my Getresponse into a growth-hacking tool called Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d like to and onto the webpages I want). Getresponse Com Api
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain performance just a bit tricky at times).
1 area I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of content and move them about an e-newsletter, in practice it is quite clunky to use and may cause accidental deletion of material, or placement of it at the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will result in a useful tool – it is only that the implementation of it could be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is fully operational and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I do not use” scenario.
The only down side to the free trial is that it limits the amount of readers you can send to to 1000. It would be good if this could be raised a little, as it might help prospective users try out the tool in more’real world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional types of strategy to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists transcend 100,000 email addresses: that starts at $1199, using accurate pricing depending on requirements (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Getresponse Com Api
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
landing pages – you can simply avail of landing pages that enable split testing and unlimited views if you’re on a’Guru’ program or higher
Webinars – that functionality is not available at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you’ve got a fairly high number of email addresses onto your database.
By way of example, if you have a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of mails per month to, you’ll find that hosting it with Getresponse prices $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database however on the number of emails you send per month also. If you’re delighted to limit the number of emails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your list, it might sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less operational offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing providers — especially Mailchimp – offer completely free accounts for users with a small number of documents (but these don’t offer the full range of features that you get on a paid plan).
As stated before, if you’re ready to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about features? Getresponse Com Api
Getresponse represents among the more cost-effective tactics to host and speak using an email .
It is also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any competing product that offers this’all round’ proposal, and it is what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture types too, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
Overall though I rate Getresponse very highly – you get substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain cases, substantially so) whilst offering as much, or even more performance as them.
The discounts you receive when paying for a couple of decades of support are very generous – you’ll be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its own reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing figures on its website and providing deliverability data for person e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a useful landing page founder – but keep in mind you have to be on a more expensive strategy to get the fully functional version of this.
You are able to try all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms provided are not responsive and you can’t control when and in which they’re displayed on your website.
CRM performance needs to be improved considerably before it can be thought of as a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with users having to cover something of a superior to get the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Com Api