Description of Getresponse Getresponse Campaign Token
Getresponse is primarily an email Advertising program Which Allows you to: Getresponse Campaign Token
Import and host a mailing list and also capture data onto it
generate newsletters that can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does it provide all the key stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down into the crucial features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer both of these channels – if phone service is a deal-breaker for you then you might wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I have never needed to use it quite frequently (a good thing) but once I have I’ve discovered it for a bit of a mixed bag (less of a good thing). A number of the live chat service I’ve received has been outstanding, and I have not had to wait too long to talk to a broker; the email support less so.
Some of the comments I have from our readers will indicate that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a number of these types of companies, I expect it boils down to that you get daily. Getresponse Campaign Token
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot people who did not participate with an e-newsletter that you sent and put them in a section of subscribers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it on your mails, and time your future mailouts based on this information
’email ROI’: by incorporating some tracking code to your post-sales webpage on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user info – you can click one of your subscribers and see where they signed from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided from the box seem a bit dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls provided; and naturally there is nothing to prevent you designing your own HTML email template and importing the code for this.
Furthermore, there are tons of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, so it is generally pretty simple to find a good starting point for a template and edit it until you’re delighted with the plan.
If you’re really unhappy with the templates offered by Getresponse, there is also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options are not so extensive (only 11 templates are provided – well short of the 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements which could be made in this region. Getresponse Campaign Token
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you — you can set them up so that instantly after somebody signals up to your mailing list, they get a welcome message in your company; a week after they can receive a discount offer for some of your products or services; 3 weeks later they could receive an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the example above, and action-based messages may be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact tastes
finished transactions / goals
changes in consumer information
Lately Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a specific link .
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you create an individual journey that may be customised to the nth level.
For a fast overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the more expensive plans – the’Guru’ program and up. Getresponse Campaign Token
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads if, instead of simply directing individuals to a (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse offers something very beneficial in this respect that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce one landing page, that can simply be displayed 1,000 times per month.
Also, and very importantly, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the system indicates a sample of your users different versions of your landing page, computes conversion speeds, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – and they’re unquestionably a useful attribute – then it is definitely worth looking at one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an additional $15 a month, however very frustratingly, although the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for a few of the more expensive plans (which I guess is what Getresponse want you to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit a’cellphone preview’ button for an instant snapshot of what your email resembles on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone trailer around, so that you may preview what your email looks like when the display is used in either portrait or landscape style. Getresponse Campaign Token
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is that the need to export information to CSV and straight back to your email marketing tool in order to perform mailouts (or the necessity to export data from the email marketing tool in your CRM to include prospects to it).
When I watched Getresponse lately introducing a brand new CRM attribute into their plans I was intrigued – this could potentially do away with all that info exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it in order to carry out quite basic tasks: you could create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your website they finished a form ;
you can then send a automated email tailored to this pipeline stage a few days later;
and dependent on the actions they took in regards to this email (clicking on a particular link etc) you can automatically move them on another stage of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a record of this communication in the contact’s history. There’s now no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And strangely, if you click a contact in a bargain pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your leads are not displayed. To observe this, you need to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and enter the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the stuff it can perform on the automation side is remarkable. I am hopeful that this feature becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the idea of getting your email database along with your webinar tool under the same roof is very appealing.
The pricing is also very competitive also by comparison to based webinar solutions. By way of example, one of the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might even buy webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key rivals, especially once you believe that you can connect it in with a built-in CRM tool (more on that in a moment). Getresponse Campaign Token
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important point to check at when choosing an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their site:
At GetResponse we’re often asked about the quality of the deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for every mailing. For our customers jointly, nevertheless, we’re pleased to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the company’s term for this, but assuming it’s true, it’s a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of every message on your email analytics – that is something that I have not encountered on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on one thing concerning deliverability however: to guarantee a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I’ve not encountered any deliverability difficulties utilizing the less costly plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you use use one opt-in process, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very easy for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the amount of readers on your record. A dual opt-in procedure is better for verifying the people subscribing to a list are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. are calculated according to a list comprising just email addresses).
Now, the fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds quite good — but to be honest, I think there is a great deal of room for advancement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are provided by Getresponse to change forms off or on on specific devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I link my Getresponse into some growth-hacking instrument named Sumo (this allows me to switch pop-ups off for cellular users, as well as display forms exactly as I’d like to and onto the pages I need ). Getresponse Campaign Token
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality a little bit tricky at times).
One place I think that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of content and move them about an e-newsletter, in practice it’s quite clunky to use and may cause accidental deletion of content, or positioning of it in the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a helpful instrument – it’s just that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM tool might be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it limits the number of subscribers it is possible to send to to 1000. It would be useful if that could be increased a bit, as it might help potential users try the tool out in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional types of strategy to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists exceed 100,000 email addresses: that begins at $1199, using exact pricing depending on prerequisites (if you are interested in the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Getresponse Campaign Token
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
Landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – that functionality is not accessible at all on the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a reasonably high number of email addresses on your own database.
For example, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an infinite number of mails per month to, then you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your database however on the number of emails you send per month too. If you are happy to limit the number of mails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service that I could think of that comes from considerably more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing providers — especially Mailchimp – offer completely free account for users that have a small number of documents (but these don’t supply the entire range of features that you get on a paid program ).
As mentioned before, if you’re ready to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Getresponse Campaign Token
Getresponse represents among the more cost-effective tactics to host and communicate with an email database.
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any rival product that delivers this’all around’ proposition, and it’s what continues to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements could be made into the data capture forms also, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the support offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your buck with this product.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain cases, significantly so) whilst offering as much, or even more functionality as them.
The discounts you get when paying for one or two years of support are very generous – you’ll be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing characters on its site and supplying deliverability data for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page creator – but bear in mind that you need to be on a more expensive strategy to get the fully operational version of the.
You are able to try all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms supplied are not responsive and you can’t control when and in which they’re displayed on your site.
CRM performance needs to be improved substantially before it could be considered a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing goods.
The pricing arrangement is a little confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Campaign Token