Description of Getresponse Getresponse Blog
Getresponse is primarily an email Advertising program Which Allows you to: Getresponse Blog
Import and host a mailing list and catch data on it
create newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does it provide all of the key stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email support and assorted online tutorials / tools.
Regrettably, the phone support has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer these two channels – if phone service is a deal-breaker for you then you may wish to contemplate Aweber, which still supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I’ve not had to use it very frequently (a fantastic thing) but once I have I have found it for a bit of a mixed bag (less of a fantastic thing). A number of those live chat service I have received was excellent, and I have not needed to wait too long to chat with a broker; the email service .
Some of the comments I have from our readers will suggest that there do have to be improvements made in terms of the caliber of service Getresponse offer. Much like a lot of these types of companies, I expect it often boils down to who you get on the day. Getresponse Blog
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of track – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t engage with an e-newsletter that you sent and set them in a segment of readers which you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it in your emails, and period your prospective mailouts according to this information
’email ROI’: by incorporating some tracking code into your post-sales page on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you could click on one of your readers and see where they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (especially around sales tracking) however Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box look somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and naturally there is nothing to prevent you simply designing your own HTML email template and minding the code for this.
Furthermore, there are tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, therefore it’s generally pretty straightforward to locate a good beginning point for a template and then edit it until you’re happy with the plan.
If you’re really unhappy with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options are not so extensive (only 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely some improvements that could be made in this area. Getresponse Blog
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can set them up so that immediately after someone signals up to a mailing list, they get a welcome message in your company; a week after they can receive a discount deal for some of your goods or services; 3 months after they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the example above, and also action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact tastes
completed transactions / goals
changes in consumer information
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This kind of functionality goes way beyond what’s traditionally been on offer from autoresponders, and allows you to create a user travel that can be customised to the nth level.
For a quick overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available to the more expensive programs – the’Pro’ plan and up. Getresponse Blog
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads if, rather than simply directing individuals to a (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse provides something very beneficial in this respect that most of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse plan (where the machine shows a sample of your users different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a helpful attribute – then it is definitely worth looking at one of the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on for an extra $15 per month, however quite frustratingly, even though the add-on allows you to display an infinite number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the pricier programs (which I guess is exactly what Getresponse want one to do!) .
Getresponse was before its rivals for quite some time with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so you may preview what your email looks like when the display is used in either portrait or landscape style. Getresponse Blog
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is the necessity to export information to CSV and straight back to your email marketing tool in order to perform mailouts (or the necessity to export data from your email marketing tool into your CRM to add leads to it).
When I watched Getresponse recently introducing a new CRM feature into their plans I was intrigued – this could possibly do away with all that data exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it in order to carry out rather basic tasks: you could create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a specific stage on a revenue pipeline depending on the page of your site that they completed a form ;
you can then send a automated email tailored to this pipeline stage a couple of days later;
and dependent on the actions they took with regard to that email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and invite invite them to a webinar.
It is very clever stuff, and I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all good news about the CRM front — there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a list of this communication in the contact’s history. There is now no way of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And strangely, when you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and input the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the things it could perform on the automation aspect is remarkable. I’m optimistic that this attribute gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the idea of having your email database along with your webinar tool under the exact same roof is very attractive.
The pricing is also very competitive also compared to based webinar solutions. By way of instance, one of the leading webinar services, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can even buy webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key rivals, particularly when you consider you could connect it in using a built in CRM tool (more about that in a moment). Getresponse Blog
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important thing to check at when choosing an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it on their site:
At GetResponse we’re often asked about the quality of the deliverability rate. Because deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, however, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to need to take the company’s word for this, but assuming it’s accurate, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message in your email analytics – that is something that I haven’t encountered on competing goods’ metrics. A thumbs up for this.
I do have to pull Getresponse on something concerning deliverability nevertheless: to ensure a high deliverability speed, it is advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I’ve not struck any deliverability difficulties using the cheaper plans, competing goods don’t make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize a single opt-in process, the person registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion rate and so the amount of subscribers on your list. A dual opt-in procedure is best for verifying that the people subscribing to a record are using real email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list containing just email addresses).
The good news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds quite fine — but to tell the truth, I think there’s a lot of room for improvement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controllers are provided by Getresponse to change forms on or off on particular devices or pages of your website. At the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I connect my Getresponse into a growth-hacking tool called Sumo (that allows me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d like to and onto the pages I want). Getresponse Blog
Overall, Getresponse is really straightforward to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance a little bit tricky at times).
One place I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and transfer them around an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does result in a helpful instrument – it’s only that the execution of it might be rather better.
Additionally, as explained above, the CRM instrument might be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product that I don’t use” scenario.
The only down side to this free trial is that it limits the number of subscribers it is possible to send to 1000. It would be useful if this could be raised a little, as it would help potential users try out the tool in more’real-world’ situations.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, several additional types of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: that starts at $1199, using accurate pricing based on prerequisites (if you are interested in the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than many competing platforms. Getresponse Blog
Distinctions of Each Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – this functionality is not available whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly in case you’ve got a reasonably large number of email addresses on your own database.
By way of instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents that you want to send an unlimited number of mails each month to, you might discover that hosting it with Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your database but on how many emails you send a month also. If you are happy to set a limit on the amount of emails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The only well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less functional offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing suppliers — especially Mailchimp – offer completely free accounts for users that have a small number of records (but these don’t supply the full range of features that you get on a paid plan).
As mentioned earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? Getresponse Blog
Getresponse represents one of the more cost-effective tactics to host and speak with an email .
It is also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any rival product that delivers this’all around’ proposition, and it’s what proceeds to persuade us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made into the data capture forms also, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the service offering.
Overall though I rate Getresponse very highly – you get considerable bang for your buck with this product.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some cases, substantially so) whilst offering just as much, or even more performance as them.
The discounts you get when paying for a couple of years of service are very generous – you will be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and providing deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters really easily.
It comes with a useful landing page founder – but bear in mind that you have to be on a more expensive plan to get the fully functional version of this.
You are able to test out all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms provided aren’t responsive and you can’t control when and in which they are displayed on your website.
CRM functionality has to be improved considerably before it could be thought of as a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages to to 1000.
The landing page addition does not let you execute A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Getresponse Blog