Description of Getresponse Getresponse Autoresponder Mailbot
Getresponse is primarily an email marketing program Which Allows you to: Getresponse Autoresponder Mailbot
Import and host a mailing list and also catch data on it
generate newsletters that could be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does this provide all of the crucial stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email support and assorted online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer these two channels – if telephone service is a deal-breaker for you then you might want to consider Aweber, which still supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have never needed to use it quite often (a good thing) but when I’ve I’ve discovered it to be a small mixed bag (less of a fantastic thing). Some of those live chat support I’ve received has been excellent, and I have not needed to wait too long to talk to a broker; the email support less so.
Some of the comments I have from our readers will indicate that there do need to be improvements made concerning the quality of service Getresponse offer. Much like a lot of these kinds of companies, I expect it boils down to who you get daily. Getresponse Autoresponder Mailbot
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of track – open rate, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify people who did not engage with an e-newsletter you sent and put them in a segment of readers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your mails, and time your future mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user information – you could click on one of your readers and see where they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided out of the box look a bit dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, designs and vision easily enough with all the controls supplied; and of course there is nothing to stop you designing your HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, therefore it is generally pretty simple to find a good beginning point to get a template and then edit it before you are delighted with the plan.
If you’re really unhappy with the templates provided by Getresponse, there’s also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options aren’t very extensive (only 11 templates are provided – well short of their 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements that could be created in this region. Getresponse Autoresponder Mailbot
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can set them up so that immediately after somebody signs up to your mailing list, they receive a welcome message from your company; a week later they can receive a discount deal for some of your goods or services; three weeks after they could receive an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact tastes
finished trades / targets
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This type of performance goes far beyond what has traditionally been available from autoresponders, and allows you to make a user journey that may be customised to the nth degree.
To get a quick overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available on the more expensive plans – the’Guru’ program and upward. Getresponse Autoresponder Mailbot
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads if, instead of simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something very beneficial in this respect that most of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create one landing page, that can only be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine indicates a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re certainly a helpful attribute – then it is definitely worth considering one of the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an additional $15 a month, but quite frustratingly, although the add-on allows you to display an infinite number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the more expensive programs (which I suppose is what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button for an instant snapshot of what your email looks like on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so that you may preview what your own email looks like when the display is used in either portrait or landscape style. Getresponse Autoresponder Mailbot
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is the need to export information to CSV and straight back to your email marketing instrument in order to do mailouts (or the need to export info from the email marketing tool in your CRM to add leads to it).
When I watched Getresponse lately introducing a new CRM feature into their plans I was intrigued – that could possibly eliminate all that info exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it to perform quite basic jobs: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your site that they finished a form ;
you could then send a automated email tailored to this pipeline stage a few days later;
and dependent on the action they took with regard to that email (clicking on a particular link ) you can automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and that I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a record of this communication from the contact’s history. There’s now no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, when you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you’ve sent to your leads aren’t displayed. To see this, you have to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing this does not display their history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain right to a pipeline and input the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the things it can do on the automation aspect is impressive. I’m optimistic that this feature becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the notion of getting your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very aggressive too by comparison to based webinar solutions. By way of example, among the primary webinar services, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can even buy webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key competitors, especially when you believe that you can link it in using a built in CRM tool (more about this in a minute ). Getresponse Autoresponder Mailbot
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important thing to look at when choosing an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we’re often asked about the quality of the deliverability rate. Since deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, nevertheless, we’re proud to say our general deliverability rate now stands at 99%.
Clearly you’re going to need to take the organization’s word for this, but supposing it’s accurate, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something I have not struck on rival goods’ metrics. A thumbs up for this.
I do need to pull Getresponse up on one thing concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I’ve not encountered any deliverability difficulties utilizing the cheaper plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the individual registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single opt-in process is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the amount of subscribers on your list. A dual opt-in process is best for verifying that the people subscribing to a list are using real email addresses and contributes to cleaner data and more precise stats (because open rates etc. ) are calculated based on a list comprising just real email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty fine — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are offered by Getresponse to switch forms on or off on specific devices or individual pages of your site. In the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I link my Getresponse to a growth-hacking instrument called Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d love to and onto the webpages I need ). Getresponse Autoresponder Mailbot
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain functionality just a little bit tricky at times).
One place I think that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of content and move them about an e-newsletter, in practice it’s fairly user friendly to use and may cause accidental deletion of content, or placement of it in the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does result in a useful instrument – it is just that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM tool could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of subscribers you can send to 1000. It would be useful if that could be increased a bit, as it would help prospective users try the tool out in more’real world’ situations.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional kinds of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: this starts at $1199, using exact pricing depending on requirements (if you’re interested in the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than most competing platforms. Getresponse Autoresponder Mailbot
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key features include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
Landing pages – you can only avail of all landing pages that allow split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – this functionality isn’t accessible at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a reasonably high number of email addresses onto your own database.
For example, if you’ve got a mailing list containing between 9,000 and 10,000 records which you want to send an unlimited number of emails each month to, you’ll discover that hosting it using Getresponse prices $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your own database but on how many emails you send per month also. If you’re delighted to set a limit on the amount of mails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The only well-known service I can think of that comes from significantly more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing suppliers — notably Mailchimp – offer free accounts for users with a small number of records (but these do not offer the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about attributes? Getresponse Autoresponder Mailbot
Getresponse represents among the more cost-effective ways to host and speak using an email .
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that delivers this’all around’ proposition, and it’s what continues to persuade us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture forms too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the support offering.
All in all though I rate Getresponse very tremendously – you get substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some cases, substantially so) whilst supplying just as much, or even more performance as them.
The discounts you receive when paying for one or two decades of support are very generous – you will be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its website and providing deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It includes a helpful landing page founder – but keep in mind that you need to be on a more expensive strategy to get the fully functional version of the.
You are able to test all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and in which they are displayed on your website.
CRM functionality needs to be improved substantially before it could be thought of as a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those supplied by competing goods.
The pricing structure is a little confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Getresponse Autoresponder Mailbot